A data profile of the people who buy, follow and care about Online auction in Ireland — modelled from more than twelve digital signal sources. Online auction has an estimated audience of 197,602 people in Ireland.
Online auction has an estimated audience of 197,602 people in Ireland. 41.5% are female, 58.5% are male, average age 44.6. Top brand affinities: DoneDeal, Paddy Power, Screwfix, Irish Examiner, Allied Irish Banks.
Top brand affinities include DoneDeal, Paddy Power, Screwfix, with strongest over-indexing on DoneDeal (1.86× the country average).
Demographically, the Online auction audience skews more male with an average age of 44.6, and over-indexes on personality traits such as DIY Mentality, Patriotism.
The typical Online auction fan in Ireland is more male, around 44.6 years old, with strong DIY Mentality tendencies and a notable affinity for DoneDeal.
The key figures that characterise the Online auction profile in Ireland.
41.5% are female, 58.5% are male, average age 44.6.
| Metric | Value |
|---|---|
| Female | 41.5% |
| Male | 58.5% |
| Average age | 44.6 |
| Estimated audience size | 197,602 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 14% | |
| 30-39 | 22% | |
| 40-49 | 28% | |
| 50+ | 29% |
of the worldwide Online auction audience comes from Ireland.
| Country | Share |
|---|---|
| United States | 32.3% |
| Brazil | 8.6% |
| India | 5.2% |
The strongest cross-interests of the Online auction audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Public auction | Shopping | 8.68× | ||
| 02 | Antique furniture | Home & Garden | 3.65× | ||
| 03 | Donegal | Travel & Leisure | 2.39× | ||
| 04 | Screwfix | Home & Garden | 2.35× | ||
| 05 | Freight transport | Cars & Mobility | 2.32× | ||
| 06 | Evening Echo | News | 2.08× | ||
| 07 | Auction | Shopping | 2.03× | ||
| 08 | Irish Examiner | News | 1.98× | ||
| 09 | Tax | Business & Career | 1.92× | ||
| 10 | DoneDeal | Shopping | 1.86× | ||
| 11 | Trade | Business & Career | 1.84× | ||
| 12 | Racing Post | Sports | 1.74× | ||
| 13 | Sunday | Home & Garden | 1.65× | ||
| 14 | RTÉ Sport | Sports | 1.62× | ||
| 15 | Paddy Power | Games | 1.61× | ||
| 16 | Bank of Ireland | Business & Career | 1.59× | ||
| 17 | Real estate | Business & Career | 1.55× | ||
| 18 | Leinster Rugby | Sports | 1.55× | ||
| 19 | Economics | Business & Career | 1.54× | ||
| 20 | Allied Irish Banks | Business & Career | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 1.68× | |
| Patriotism | CONSERVATISM | 1.58× | |
| Need for Security | CONSERVATISM | 1.51× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.99× | |
| Price Sensitivity | PREMIUM | 1.07× | |
| Creativity | OPEN | 1.15× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Ireland who actively search for Online auction. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Ireland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.
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