A data profile of the people who buy, follow and care about Irish Examiner in Ireland — modelled from more than twelve digital signal sources. Irish Examiner has an estimated audience of 2,163,049 people in Ireland.
Irish Examiner has an estimated audience of 2,163,049 people in Ireland. 62.1% are female, 37.9% are male, average age 45.3. Top brand affinities: Screwfix, BBC Sport, Electric car, Meghan Markle, Crossword.
Top brand affinities include Screwfix, BBC Sport, Electric car, with strongest over-indexing on Screwfix (1.59× the country average).
Demographically, the Irish Examiner audience skews more female with an average age of 45.3, and over-indexes on personality traits such as Community Orientation, Family Orientation.
The typical Irish Examiner fan in Ireland is more female, around 45.3 years old, with strong Community Orientation tendencies and a notable affinity for Screwfix.
The key figures that characterise the Irish Examiner profile in Ireland.
62.1% are female, 37.9% are male, average age 45.3.
| Metric | Value |
|---|---|
| Female | 62.1% |
| Male | 37.9% |
| Average age | 45.3 |
| Estimated audience size | 2,163,049 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 12% | |
| 30-39 | 21% | |
| 40-49 | 28% | |
| 50+ | 31% |
of the worldwide Irish Examiner audience comes from Ireland.
| Country | Share |
|---|---|
| Ireland | 81.4% |
| United Kingdom | 8.4% |
| United States | 3.6% |
The strongest cross-interests of the Irish Examiner audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Suzuki Jimny | Cars & Mobility | 2.24× | ||
| 02 | NBA playoffs | Sports | 2.02× | ||
| 03 | Czech Republic | Travel & Leisure | 2.02× | ||
| 04 | Epic Games | Games | 1.99× | ||
| 05 | Online auction | Shopping | 1.98× | ||
| 06 | Rome | Travel & Leisure | 1.95× | ||
| 07 | BBC Sport | Sports | 1.71× | ||
| 08 | NBA Finals | Sports | 1.71× | ||
| 09 | Birkenstock | Fashion & Accessoires | 1.70× | ||
| 10 | Vue Cinemas | Movies & TV | 1.68× | ||
| 11 | Emmerdale | Movies & TV | 1.65× | ||
| 12 | Fertilizer | Home & Garden | 1.64× | ||
| 13 | Screwfix | Home & Garden | 1.59× | ||
| 14 | Meghan Markle | Fashion & Accessoires | 1.59× | ||
| 15 | Bed and breakfast | Travel & Leisure | 1.58× | ||
| 16 | Weather forecasting | Home & Garden | 1.57× | ||
| 17 | Skechers | Fashion & Accessoires | 1.54× | ||
| 18 | Home insurance | Business & Career | 1.53× | ||
| 19 | Electric car | Cars & Mobility | 1.50× | ||
| 20 | Crossword | Games | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.29× | |
| Family Orientation | CONSERVATISM | 1.24× | |
| Convenience Orientation | PREMIUM | 1.24× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.83× | |
| Early Adopter Mentality | POWER | 0.83× | |
| Pet Ownership | JOY | 0.84× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Ireland who actively search for Irish Examiner. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Ireland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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