A data profile of the people who buy, follow and care about Sunday in Ireland — modelled from more than twelve digital signal sources. Sunday has an estimated audience of 980,621 people in Ireland.
Sunday has an estimated audience of 980,621 people in Ireland. 62.8% are female, 37.2% are male, average age 42.9. Top brand affinities: Screwfix, Electric car, Costa Coffee, Twitch, Vue Cinemas.
Top brand affinities include Screwfix, Electric car, Costa Coffee, with strongest over-indexing on Screwfix (1.65× the country average).
Demographically, the Sunday audience skews more female with an average age of 42.9, and over-indexes on personality traits such as Indulgence, Tradition.
The typical Sunday fan in Ireland is more female, around 42.9 years old, with strong Indulgence tendencies and a notable affinity for Screwfix.
The key figures that characterise the Sunday profile in Ireland.
62.8% are female, 37.2% are male, average age 42.9.
| Metric | Value |
|---|---|
| Female | 62.8% |
| Male | 37.2% |
| Average age | 42.9 |
| Estimated audience size | 980,621 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 17% | |
| 30-39 | 24% | |
| 40-49 | 25% | |
| 50+ | 25% |
of the worldwide Sunday audience comes from Ireland.
| Country | Share |
|---|---|
| United States | 29.7% |
| United Kingdom | 7.8% |
| Australia | 3.7% |
The strongest cross-interests of the Sunday audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Screwfix | Home & Garden | 1.65× | ||
| 02 | Electric car | Cars & Mobility | 1.65× | ||
| 03 | Costa Coffee | Food & Beverages | 1.65× | ||
| 04 | Twitch | Games | 1.65× | ||
| 05 | Vue Cinemas | Movies & TV | 1.65× | ||
| 06 | Car finance | Cars & Mobility | 1.65× | ||
| 07 | Online auction | Shopping | 1.65× | ||
| 08 | Certified Pre-Owned | Cars & Mobility | 1.65× | ||
| 09 | NBA playoffs | Sports | 1.65× | ||
| 10 | MSC Cruises | Travel & Leisure | 1.65× | ||
| 11 | Czech Republic | Travel & Leisure | 1.65× | ||
| 12 | Malta | Travel & Leisure | 1.65× | ||
| 13 | Suzuki Jimny | Cars & Mobility | 1.65× | ||
| 14 | EuroMillions | Games | 1.63× | ||
| 15 | Iced coffee | Food & Beverages | 1.63× | ||
| 16 | Car wash | Cars & Mobility | 1.60× | ||
| 17 | Rome | Travel & Leisure | 1.56× | ||
| 18 | NBA Finals | Sports | 1.55× | ||
| 19 | Argos (retailer) | Shopping | 1.54× | ||
| 20 | Epic Games | Games | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.20× | |
| Tradition | CONSERVATISM | 1.18× | |
| Convenience Orientation | PREMIUM | 1.18× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.86× | |
| Spirituality | BALANCE | 0.91× | |
| Pet Ownership | JOY | 0.91× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Ireland who actively search for Sunday. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Ireland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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