A data profile of the people who buy, follow and care about Sunday in Canada — modelled from more than twelve digital signal sources. Sunday has an estimated audience of 3,721,328 people in Canada.
The average Sunday fan in Canada is 39.0 years old, more female, and lives primarily in Ontario.
The audience is concentrated in Ontario, Quebec, British Columbia.
Top brand affinities include Real property, Microwave oven, Western Union, with strongest over-indexing on Real property (1.76× the country average).
Demographically, the Sunday audience skews more female with an average age of 39.0, and over-indexes on personality traits such as Family Orientation, Tradition.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
The typical Sunday fan in Canada is more female, around 39.0 years old, with strong Family Orientation tendencies and a notable affinity for Real property.
The key figures that characterise the Sunday profile in Canada.
61.6% are female, 38.4% are male, average age 39.0.
| Metric | Value |
|---|---|
| Female | 61.6% |
| Male | 38.4% |
| Average age | 39.0 |
| Estimated audience size | 3,721,328 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 20% | |
| 30-39 | 20% | |
| 40-49 | 21% | |
| 50+ | 20% |
of the worldwide Sunday audience comes from Canada.
| Country | Share |
|---|---|
| United States | 29.7% |
| United Kingdom | 7.8% |
| Australia | 3.7% |
Where the Sunday audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | British Columbia | ~900K | 1.65× | |
| 02 | Quebec | ~1.5M | 1.56× | |
| 03 | Ontario | ~2.5M | 1.45× | |
| 04 | Alberta | ~600K | 1.21× | |
| 05 | Nova Scotia | ~90K | 0.85× | |
| 06 | Saskatchewan | ~90K | 0.78× | |
| 07 | New Brunswick | ~70K | 0.78× | |
| 08 | Manitoba | ~100K | 0.76× | |
| 09 | Prince Edward Island | ~10K | 0.76× | |
| 10 | Newfoundland and Labrador | ~40K | 0.68× |
The strongest cross-interests of the Sunday audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Sushi Shop | Food & Beverages | 3.02× | ||
| 02 | NATO | Politics & Society | 3.02× | ||
| 03 | Protein bar | Food & Beverages | 2.49× | ||
| 04 | LTE (telecommunication) | Technology & Electronics | 2.18× | ||
| 05 | TV5 (Philippines) | Movies & TV | 2.08× | ||
| 06 | Energy bar | Food & Beverages | 1.96× | ||
| 07 | Tinder | Internet & Social Media | 1.86× | ||
| 08 | Real property | Home & Garden | 1.76× | ||
| 09 | Hormone | Health | 1.75× | ||
| 10 | Blanket | Home & Garden | 1.73× | ||
| 11 | Microwave oven | Home & Garden | 1.71× | ||
| 12 | Holiday Inn | Travel & Leisure | 1.71× | ||
| 13 | Bored Panda | Internet & Social Media | 1.63× | ||
| 14 | Dishwasher | Home & Garden | 1.62× | ||
| 15 | Visa Inc. | Business & Career | 1.62× | ||
| 16 | Western Union | Business & Career | 1.61× | ||
| 17 | United Nations | Politics & Society | 1.58× | ||
| 18 | West Elm | Home & Garden | 1.56× | ||
| 19 | Arthritis awareness | Health | 1.56× | ||
| 20 | Single-family detached home | Home & Garden | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 1.23× | |
| Tradition | CONSERVATISM | 1.22× | |
| Indulgence | JOY | 1.19× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.85× | |
| Luxury Orientation | PREMIUM | 0.89× | |
| Mindfulness | BALANCE | 0.90× |
Sunday has an estimated audience of 3,721,328 people in Canada, concentrated in Ontario and Quebec.
61.6% of Sunday fans are female, 38.4% are male, with an average age of 39.0 years.
Sunday fans show strongest brand affinity for Real property (1.76×), Microwave oven (1.71×), and Western Union (1.61×) over the country average.
Sunday fans in Canada are most concentrated in Ontario (reach ~2.5M), Quebec (reach ~1.5M), and British Columbia (reach ~900K). These three regions account for the largest share of the active audience.
Beyond Sunday itself, the audience over-indexes on Microwave oven (1.71×), Western Union (1.61×), Sushi Shop (3.02×), and Protein bar (2.49×) compared to the Canada average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for Sunday. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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