A data profile of the people who buy, follow and care about Sunday in United Kingdom — modelled from more than twelve digital signal sources. Sunday has an estimated audience of 11,771,127 people in United Kingdom.
The average Sunday fan in United Kingdom is 43.3 years old, more female, and lives primarily in England.
The audience is concentrated in England, Yorkshire and the Humber, South East.
Top brand affinities include Daily Star (United Kingdom), Hobby, Kitchen, with strongest over-indexing on Daily Star (United Kingdom) (4.23× the country average).
Demographically, the Sunday audience skews more female with an average age of 43.3, and over-indexes on personality traits such as Healthy Lifestyle, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Sunday fan in United Kingdom is more female, around 43.3 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Daily Star (United Kingdom).
The key figures that characterise the Sunday profile in United Kingdom.
60.4% are female, 39.6% are male, average age 43.3.
| Metric | Value |
|---|---|
| Female | 60.4% |
| Male | 39.6% |
| Average age | 43.3 |
| Estimated audience size | 11,771,127 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 18% | |
| 30-39 | 19% | |
| 40-49 | 25% | |
| 50+ | 28% |
of the worldwide Sunday audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 29.7% |
| United Kingdom | 7.8% |
| Australia | 3.7% |
Where the Sunday audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Yorkshire and the Humber | ~1.5M | 1.59× | |
| 02 | England | ~9M | 1.38× | |
| 03 | North East | ~600K | 1.36× | |
| 04 | West Midlands | ~700K | 1.34× | |
| 05 | East of England | ~1M | 0.98× | |
| 06 | Northern Ireland | ~400K | 0.98× | |
| 07 | Wales | ~600K | 0.86× | |
| 08 | South East | ~1.5M | 0.82× | |
| 09 | Scotland | ~900K | 0.81× | |
| 10 | South West | ~700K | 0.77× | |
| 11 | East Midlands | ~600K | 0.75× | |
| 12 | North West | ~700K | 0.52× |
The strongest cross-interests of the Sunday audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Daily Star (United Kingdom) | News | 4.23× | ||
| 02 | Hot tub | Home & Garden | 2.32× | ||
| 03 | Fish and chips | Food & Beverages | 2.26× | ||
| 04 | Esso | Cars & Mobility | 2.20× | ||
| 05 | Refrigerator | Home & Garden | 2.18× | ||
| 06 | Adoption | Kids & Family | 2.18× | ||
| 07 | Mother's Day | Kids & Family | 2.13× | ||
| 08 | Real property | Home & Garden | 2.01× | ||
| 09 | Wikipedia | Internet & Social Media | 1.99× | ||
| 10 | Satire | Literature | 1.95× | ||
| 11 | Volunteering | Politics & Society | 1.94× | ||
| 12 | William Hill (bookmaker) | Games | 1.93× | ||
| 13 | Hobby | Home & Garden | 1.91× | ||
| 14 | Betfair | Games | 1.91× | ||
| 15 | Mobile home | Cars & Mobility | 1.91× | ||
| 16 | Internet & Social Media | 1.89× | |||
| 17 | Distilled beverage | Food & Beverages | 1.87× | ||
| 18 | Aldi | Shopping | 1.68× | ||
| 19 | Kitchen | Home & Garden | 1.63× | ||
| 20 | TripAdvisor | Travel & Leisure | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 1.20× | |
| Need for Security | CONSERVATISM | 1.20× | |
| Convenience Orientation | PREMIUM | 1.12× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 0.76× | |
| Pet Ownership | JOY | 0.76× | |
| Mindfulness | BALANCE | 0.88× |
Sunday has an estimated audience of 11,771,127 people in United Kingdom, concentrated in England and Yorkshire and the Humber.
60.4% of Sunday fans are female, 39.6% are male, with an average age of 43.3 years.
Sunday fans show strongest brand affinity for Daily Star (United Kingdom) (4.23×), Hobby (1.91×), and Kitchen (1.63×) over the country average.
Sunday fans in United Kingdom are most concentrated in England (reach ~9M), Yorkshire and the Humber (reach ~1.5M), and South East (reach ~1.5M). These three regions account for the largest share of the active audience.
Beyond Sunday itself, the audience over-indexes on Hobby (1.91×), Kitchen (1.63×), Distilled beverage (1.87×), and WhatsApp (1.89×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Sunday. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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