Sunday Audience in United Kingdom
Sunday has an estimated audience of 11,771,127 people in United Kingdom. 60.4% are female, 39.6% are male, average age 43.3. Top regions: England, Yorkshire and the Humber, South East. Top brand affinities: Daily Star (United Kingdom), Drinking establishment, Weddings, Diabetes mellitus awareness, Hobby.
The average Sunday fan in United Kingdom is 43.3 years old, more female, and lives primarily in England. The audience is concentrated in England, Yorkshire and the Humber, South East. Top brand affinities include Daily Star (United Kingdom), Drinking establishment, Weddings, with strongest over-indexing on Daily Star (United Kingdom) (6.53× the country average). Demographically, the Sunday audience skews more female with an average age of 43.3, and over-indexes on personality traits such as Indulgence, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Sunday fans
| Metric | Value |
|---|---|
| Female | 60.4% |
| Male | 39.6% |
| Average age | 43.3 |
| Estimated audience size | 11,771,127 |
Audience persona
The typical Sunday fan in United Kingdom is more female, around 43.3 years old, with strong Indulgence tendencies and a notable affinity for Daily Star (United Kingdom).
Top regions in United Kingdom
| Region | Reach | Affinity |
|---|---|---|
| England | 8,828,346 | 1.38× |
| Yorkshire and the Humber | 1,527,251 | 1.62× |
| South East | 1,268,673 | 0.8× |
| East of England | 1,050,765 | 0.98× |
| Scotland | 842,826 | 0.8× |
| South West | 704,863 | 0.73× |
| West Midlands | 683,242 | 1.35× |
| North East | 644,362 | 1.41× |
| East Midlands | 575,641 | 0.69× |
| Wales | 567,399 | 0.84× |
| North West | 529,543 | 0.42× |
| Northern Ireland | 355,388 | 0.98× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Daily Star (United Kingdom) | 6.53× | News |
| Drinking establishment | 5.78× | Food & Beverages |
| Weddings | 1.86× | Kids & Family |
| Diabetes mellitus awareness | 4.45× | Health |
| Hobby | 1.68× | Home & Garden |
| Daily Express | 1.53× | News |
| Premier Inn | 1.8× | Travel & Leisure |
| 1.81× | Internet & Social Media | |
| Distilled beverage | 1.73× | Food & Beverages |
| Home Bargains | 1.72× | Shopping |
| Destination spa | 4.72× | Health |
| TripAdvisor | 1.86× | Travel & Leisure |
| Ethanol | 3.83× | Health |
| Expensive Taste | 2.17× | Business & Career |
| Refrigerator | 1.89× | Home & Garden |
| Betfair | 1.98× | Games |
| William Hill (bookmaker) | 1.56× | Games |
| Purchase discount | 3× | Shopping |
| Vegetable | 1.57× | Food & Beverages |
| Waterstones | 1.63× | Literature |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.11 |
| Luxury Orientation | PREMIUM | 1.07 |
| Convenience Orientation | PREMIUM | 1.05 |
| Social Media Usage | JOY | 1.01 |
| Healthy Lifestyle | BALANCE | 0.99 |
| Family Orientation | CONSERVATISM | 0.97 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 29.7% |
| United Kingdom | 7.8% |
| Australia | 3.7% |
See Sunday audiences in other countries
More Home & Garden audiences in United Kingdom
- Food and drink (40,038,753)
- Arts and music (39,614,473)
- Shopping (38,059,513)
- Music (37,354,190)
- Food (36,602,968)
Frequently asked questions
How many fans does Sunday have in United Kingdom?
Sunday has an estimated audience of 11,771,127 people in United Kingdom, concentrated in England and Yorkshire and the Humber.
What is the gender split and age of Sunday fans?
60.4% of Sunday fans are female, 39.6% are male, with an average age of 43.3 years.
Which brands do Sunday fans like most?
Sunday fans show strongest brand affinity for Daily Star (United Kingdom) (6.53×), Drinking establishment (5.78×), and Weddings (1.86×) over the country average.
Where do Sunday fans live in United Kingdom?
Sunday fans in United Kingdom are most concentrated in England (reach 8,828,346), Yorkshire and the Humber (reach 1,527,251), and South East (reach 1,268,673). These three regions account for the largest share of the active audience.
What other brands do Sunday fans also like?
Beyond Sunday itself, the audience over-indexes on Drinking establishment (5.78×), Weddings (1.86×), Diabetes mellitus awareness (4.45×), and Hobby (1.68×) compared to the United Kingdom average.
How to read this data
Audience size is the estimated number of people in United Kingdom who actively search for Sunday. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.