A data profile of the people who buy, follow and care about Tax in Ireland — modelled from more than twelve digital signal sources. Tax has an estimated audience of 752,038 people in Ireland.
Tax has an estimated audience of 752,038 people in Ireland. 53.5% are female, 46.5% are male, average age 43.4. Top brand affinities: Screwfix, Racing Post, Electric car, Used car, William Hill (bookmaker).
Top brand affinities include Screwfix, Racing Post, Electric car, with strongest over-indexing on Screwfix (1.98× the country average).
Demographically, the Tax audience skews balanced with an average age of 43.4, and over-indexes on personality traits such as Indulgence, Need for Security.
The typical Tax fan in Ireland is balanced, around 43.4 years old, with strong Indulgence tendencies and a notable affinity for Screwfix.
The key figures that characterise the Tax profile in Ireland.
53.5% are female, 46.5% are male, average age 43.4.
| Metric | Value |
|---|---|
| Female | 53.5% |
| Male | 46.5% |
| Average age | 43.4 |
| Estimated audience size | 752,038 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 16% | |
| 30-39 | 22% | |
| 40-49 | 26% | |
| 50+ | 26% |
of the worldwide Tax audience comes from Ireland.
| Country | Share |
|---|---|
| United States | 34.4% |
| United Kingdom | 7.9% |
| Japan | 6.4% |
The strongest cross-interests of the Tax audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Electric car | Cars & Mobility | 2.20× | ||
| 02 | Certified Pre-Owned | Cars & Mobility | 2.20× | ||
| 03 | Car finance | Cars & Mobility | 2.00× | ||
| 04 | Screwfix | Home & Garden | 1.98× | ||
| 05 | Cruise control | Cars & Mobility | 1.91× | ||
| 06 | Motorcycles | Cars & Mobility | 1.84× | ||
| 07 | Škoda Auto | Cars & Mobility | 1.76× | ||
| 08 | Credit (finance) | Business & Career | 1.75× | ||
| 09 | Twitch | Games | 1.70× | ||
| 10 | Ladbrokes | Games | 1.66× | ||
| 11 | AXA | Business & Career | 1.65× | ||
| 12 | Air pollution | Health | 1.57× | ||
| 13 | Used car | Cars & Mobility | 1.54× | ||
| 14 | William Hill (bookmaker) | Games | 1.54× | ||
| 15 | Bet365 | Games | 1.53× | ||
| 16 | Now TV | Movies & TV | 1.52× | ||
| 17 | Racing Post | Sports | 1.51× | ||
| 18 | Solar energy | Home & Garden | 1.51× | ||
| 19 | Electric guitar | Music & Radio | 1.51× | ||
| 20 | Betfair | Games | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.22× | |
| Need for Security | CONSERVATISM | 1.19× | |
| Convenience Orientation | PREMIUM | 1.15× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.77× | |
| Mindfulness | BALANCE | 0.80× | |
| Sustainability | BALANCE | 0.83× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Ireland who actively search for Tax. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Ireland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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