Rascasse Audience Intelligence

Tax Audience in Germany

A data profile of the people who buy, follow and care about Tax in Germany — modelled from more than twelve digital signal sources. Tax has an estimated audience of 1,388,452 people in Germany.

#2538among Topic in Germany#436in Business & Career

The average Tax fan in Germany is 38.8 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Tagesschau, Commerzbank, Efficient energy use, with strongest over-indexing on Tagesschau (2.19× the country average).

Demographically, the Tax audience skews balanced with an average age of 38.8, and over-indexes on personality traits such as Need for Security, Healthy Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Tax fan in Germany is balanced, around 38.8 years old, with strong Need for Security tendencies and a notable affinity for Tagesschau.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Tax profile in Germany.

Audience size
1.4M
in Germany
Gender
46.0%♀
54.0% male
Age
38.8
average years
Country rank
#4792
Topic in Germany
Fig. 01

Search interest · 12-month trend

+105%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Tax fans

46.0% are female, 54.0% are male, average age 38.8.

Fig. 02

Gender split

46.0%
Female
54.0%
Male
Demographic split for Tax audience in Germany
MetricValue
Female46.0%
Male54.0%
Average age38.8
Estimated audience size1,388,452
Fig. 03

Age distribution

Ø 38.8
average years
Age distribution of the Tax audience in Germany
Age bracketShare%
16-1920%
20-2918%
30-3921%
40-4923%
50+17%
Fig. 04

Worldwide distribution

1.3%

of the worldwide Tax audience comes from Germany.

Worldwide audience distribution share by country for Tax
CountryShare
United States34.4%
United Kingdom7.9%
Japan6.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Tax audience in Germany is strongest.

Fig. 05

Top regions by affinity

Tax fans by region: top regions in Germany
#RegionReachAffinity×
01Brandenburg~60K1.31×
02Sachsen-Anhalt~50K1.29×
03Sachsen~90K1.27×
04Thüringen~40K1.22×
05Mecklenburg-Vorpommern~30K1.19×
06Nordrhein-Westfalen~300K0.96×
07Niedersachsen~100K0.94×
08Berlin~60K0.94×
09Saarland~20K0.94×
10Bayern~200K0.91×
11Rheinland-Pfalz~60K0.90×
12Baden-Württemberg~200K0.89×
13Schleswig-Holstein~40K0.87×
14Hessen~90K0.86×
15Hamburg~30K0.86×
16Bremen~9K0.77×
Fig. 06

Affinity by region

Affinity by region — Tax, Germany
0.77×1.00×1.31×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Tax audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Tax audience
#·InterestCategoryAffinity×
01TransferWiseBusiness & Career6.64×
02Risk managementBusiness & Career3.98×
03Health insuranceBusiness & Career3.80×
04Real propertyHome & Garden3.17×
05DonationBusiness & Career2.82×
06FocusNews2.52×
07Efficient energy useTechnology & Electronics2.45×
08Western UnionBusiness & Career2.44×
09TagesschauMovies & TV2.19×
10PostbankBusiness & Career2.12×
11Deutsche BankBusiness & Career2.12×
12CommerzbankBusiness & Career2.05×
13TransfermarktSports1.92×
14TattoosFashion & Accessoires1.90×
15Solar energyHome & Garden1.90×
16DessertsFood & Beverages1.87×
17BankingBusiness & Career1.66×
18Müller (company)Food & Beverages1.59×
19CHECK24Business & Career1.59×
20Netto Marken-DiscountShopping1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Tax audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Tax audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.86×
Healthy LifestyleBALANCE1.72×
Career OrientationPOWER1.60×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Tax audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.74×
Sports ActivityPOWER0.77×
Design AffinityPREMIUM0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Tax have in Germany?

Tax has an estimated audience of 1,388,452 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Tax fans?

46.0% of Tax fans are female, 54.0% are male, with an average age of 38.8 years.

03

Which brands do Tax fans like most?

Tax fans show strongest brand affinity for Tagesschau (2.19×), Commerzbank (2.05×), and Efficient energy use (2.45×) over the country average.

04

Where do Tax fans live in Germany?

Tax fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Bayern (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Tax fans also like?

Beyond Tax itself, the audience over-indexes on Commerzbank (2.05×), Efficient energy use (2.45×), Postbank (2.12×), and Focus (2.52×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in Germany

See Tax audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Tax. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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