Tax Audience in Germany
Tax has an estimated audience of 1,388,452 people in Germany. 46.0% are female, 54.0% are male, average age 38.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Cocktail, Pillow, Christmas Gift, VfL Wolfsburg, Este, Veneto.
The average Tax fan in Germany is 38.8 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Cocktail, Pillow, Christmas Gift, with strongest over-indexing on Cocktail (1.81× the country average). Demographically, the Tax audience skews balanced with an average age of 38.8, and over-indexes on personality traits such as Healthy Lifestyle, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Topic
Demographics of Tax fans
| Metric | Value |
|---|---|
| Female | 46.0% |
| Male | 54.0% |
| Average age | 38.8 |
| Estimated audience size | 1,388,452 |
Audience persona
The typical Tax fan in Germany is balanced, around 38.8 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Cocktail.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 302,194 | 0.99× |
| Bayern | 204,747 | 0.92× |
| Baden-Württemberg | 178,329 | 0.94× |
| Niedersachsen | 131,779 | 0.98× |
| Hessen | 90,085 | 0.85× |
| Sachsen | 84,869 | 1.25× |
| Rheinland-Pfalz | 64,426 | 0.93× |
| Berlin | 58,307 | 0.94× |
| Brandenburg | 55,774 | 1.29× |
| Schleswig-Holstein | 44,522 | 0.89× |
| Sachsen-Anhalt | 42,564 | 1.18× |
| Thüringen | 41,444 | 1.17× |
| Mecklenburg-Vorpommern | 29,894 | 1.13× |
| Hamburg | 26,504 | 0.84× |
| Saarland | 15,610 | 0.92× |
| Bremen | 9,210 | 0.78× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Cocktail | 1.81× | Food & Beverages |
| Pillow | 1.79× | Home & Garden |
| Christmas Gift | 1.8× | Kids & Family |
| VfL Wolfsburg | 1.66× | Sports |
| Este, Veneto | 1.94× | Travel & Leisure |
| Snow White (Fables) | 1.76× | Literature |
| Meals on Wheels | 6.36× | Food & Beverages |
| Golem | 1.83× | Technology & Electronics |
| Peugeot 308 | 1.83× | Cars & Mobility |
| Video izle | 1.58× | |
| Metamorphoses | 1.54× | Literature |
| Samanyolu Haber | 1.93× | Movies & TV |
| Esra Erol | 2.39× | Movies & TV |
| Fatteh | 4.55× | Food & Beverages |
| Justice | 1.55× | Politics & Society |
| Manor | 3× | Shopping |
| Solo climbing | 1.54× | Sports |
| ESN | 3.14× | Health |
| Cockpit | 2.68× | Travel & Leisure |
| Faun (band) | 1.59× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Healthy Lifestyle | BALANCE | 1.69 |
| Career Orientation | POWER | 1.51 |
| Need for Security | CONSERVATISM | 1.5 |
| Indulgence | JOY | 1.49 |
| Early Adopter Mentality | POWER | 1.23 |
| Family Orientation | CONSERVATISM | 1.22 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 34.4% |
| United Kingdom | 7.9% |
| Japan | 6.5% |
See Tax audiences in other countries
More Business & Career audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Tax have in Germany?
Tax has an estimated audience of 1,388,452 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Tax fans?
46.0% of Tax fans are female, 54.0% are male, with an average age of 38.8 years.
Which brands do Tax fans like most?
Tax fans show strongest brand affinity for Cocktail (1.81×), Pillow (1.79×), and Christmas Gift (1.8×) over the country average.
Where do Tax fans live in Germany?
Tax fans in Germany are most concentrated in Nordrhein-Westfalen (reach 302,194), Bayern (reach 204,747), and Baden-Württemberg (reach 178,329). These three regions account for the largest share of the active audience.
What other brands do Tax fans also like?
Beyond Tax itself, the audience over-indexes on Pillow (1.79×), Christmas Gift (1.8×), VfL Wolfsburg (1.66×), and Este, Veneto (1.94×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Tax. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.