Tax Audience in United States

Tax has an estimated audience of 37,151,936 people in United States. 50.4% are female, 49.6% are male, average age 42.5. Top regions: California, Texas, Florida. Top brand affinities: Dollar General, Real property, Dentistry, Wells Fargo, The UPS Store.

The average Tax fan in United States is 42.5 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Dollar General, Real property, Dentistry, with strongest over-indexing on Dollar General (1.66× the country average). Demographically, the Tax audience skews balanced with an average age of 42.5, and over-indexes on personality traits such as Quality Awareness, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Tax fans

Demographic split for Tax audience in United States
MetricValue
Female50.4%
Male49.6%
Average age42.5
Estimated audience size37,151,936

Audience persona

The typical Tax fan in United States is balanced, around 42.5 years old, with strong Quality Awareness tendencies and a notable affinity for Dollar General.

Top regions in United States

Top regions ranked by reach for Tax in United States
RegionReachAffinity
California5,290,3891.29×
Texas4,438,0271.39×
Florida3,047,0841.21×
New York2,211,6701.07×
Georgia1,319,9471.15×
Illinois1,277,3861.03×
North Carolina1,266,5261.13×
Pennsylvania1,120,0920.9×
Ohio1,040,8650.91×
Virginia1,004,2011.11×
Michigan994,4611.02×
New Jersey909,9390.96×
Arizona841,1431.11×
Washington816,1701.1×
Tennessee758,1771.02×
Indiana716,7601.06×
Colorado649,4221.11×
Massachusetts629,4840.86×
South Carolina595,1131.06×
Maryland594,0930.93×
Missouri592,6860.99×
Louisiana534,3531.12×
Minnesota514,0750.97×
Wisconsin505,5010.9×
Oklahoma495,0161.2×
Kentucky489,8401.05×
Alabama472,8520.91×
Oregon447,8421.05×
Nevada440,2311.23×
Utah365,2401.1×
Mississippi347,4801.14×
Connecticut346,7520.93×
Arkansas333,3811.09×
Kansas291,1500.99×
Iowa264,1980.86×
New Mexico227,9661.22×
Idaho188,5011.01×
West Virginia170,1060.98×
Nebraska165,2180.89×
Hawaii158,8120.99×
New Hampshire126,2510.86×
Washington, District of Columbia113,5011.02×
Maine96,3220.72×
Rhode Island95,1490.8×
Delaware87,8720.86×
Montana79,7070.77×
North Dakota69,7070.91×
Alaska68,4160.86×
South Dakota64,8430.76×
Vermont42,1540.65×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Tax audience
BrandAffinityCategory
Dollar General1.66×Shopping
Real property2.29×Home & Garden
Dentistry2.31×Business & Career
Wells Fargo1.65×Business & Career
The UPS Store1.78×Shopping
Bank of America1.54×Business & Career
Made in USA2.18×Business & Career
Chase (bank)1.75×Business & Career
Local news1.5×News
Powerball1.53×Games
Life insurance2.05×Business & Career
Menards1.68×Home & Garden
Auction1.71×Shopping
Health insurance1.99×Business & Career
J. C. Penney1.61×Shopping
Home insurance2.05×Business & Career
Livemusic1.58×Music & Radio
TurboTax2.06×Business & Career
Lawn mower2.18×Home & Garden
Drudge Report2.14×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Tax audience
TraitClusterScore
Quality AwarenessPREMIUM1.22
Career OrientationPOWER1.18
Family OrientationCONSERVATISM1.11
Need for SecurityCONSERVATISM1.11
Convenience OrientationPREMIUM1.08
IndividualismJOY1.07

Worldwide distribution

Worldwide audience distribution share by country for Tax
CountryShare
United States34.4%
United Kingdom7.9%
Japan6.5%

See Tax audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Tax have in United States?

Tax has an estimated audience of 37,151,936 people in United States, concentrated in California and Texas.

What is the gender split and age of Tax fans?

50.4% of Tax fans are female, 49.6% are male, with an average age of 42.5 years.

Which brands do Tax fans like most?

Tax fans show strongest brand affinity for Dollar General (1.66×), Real property (2.29×), and Dentistry (2.31×) over the country average.

Where do Tax fans live in United States?

Tax fans in United States are most concentrated in California (reach 5,290,389), Texas (reach 4,438,027), and Florida (reach 3,047,084). These three regions account for the largest share of the active audience.

What other brands do Tax fans also like?

Beyond Tax itself, the audience over-indexes on Real property (2.29×), Dentistry (2.31×), Wells Fargo (1.65×), and The UPS Store (1.78×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Tax. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.