Rascasse Audience Intelligence

Tax Audience in United States

A data profile of the people who buy, follow and care about Tax in United States — modelled from more than twelve digital signal sources. Tax has an estimated audience of 37,151,936 people in United States.

#465among Topic in United States#95in Business & Career

The average Tax fan in United States is 42.5 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Real property, Genetics, The UPS Store, with strongest over-indexing on Real property (2.53× the country average).

Demographically, the Tax audience skews balanced with an average age of 42.5, and over-indexes on personality traits such as Career Orientation, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Tax fan in United States is balanced, around 42.5 years old, with strong Career Orientation tendencies and a notable affinity for Real property.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Tax profile in United States.

Audience size
37.2M
in United States
Gender
50.4%♀
49.6% male
Age
42.5
average years
Country rank
#651
Topic in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Tax fans

50.4% are female, 49.6% are male, average age 42.5.

Fig. 02

Gender split

50.4%
Female
49.6%
Male
Demographic split for Tax audience in United States
MetricValue
Female50.4%
Male49.6%
Average age42.5
Estimated audience size37,151,936
Fig. 03

Age distribution

Ø 42.5
average years
Age distribution of the Tax audience in United States
Age bracketShare%
16-1915%
20-2915%
30-3919%
40-4923%
50+28%
Fig. 04

Worldwide distribution

34.4%

of the worldwide Tax audience comes from United States.

Worldwide audience distribution share by country for Tax
CountryShare
United States34.4%
United Kingdom7.9%
Japan6.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Tax audience in United States is strongest.

Fig. 05

Top regions by affinity

Tax fans by region: top regions in United States
#RegionReachAffinity×
01Texas~4M1.27×
02Arkansas~400K1.24×
03New Mexico~200K1.20×
04Oklahoma~500K1.17×
05Florida~3M1.16×
06Virginia~1M1.16×
07Louisiana~600K1.16×
08Nevada~400K1.16×
09California~4.5M1.14×
10Georgia~1.5M1.13×
11Mississippi~300K1.12×
12North Carolina~1M1.11×
13Arizona~800K1.10×
14Kansas~300K1.09×
15Kentucky~500K1.08×
16South Carolina~600K1.07×
17Indiana~700K1.04×
18West Virginia~200K1.03×
19New York~2M1.02×
20Washington~800K1.02×
21Idaho~200K1.02×
22Colorado~600K1.00×
23Utah~300K1.00×
24New Jersey~900K0.99×
25Missouri~600K0.99×
26Alabama~500K0.99×
27Hawaii~200K0.99×
28Illinois~1M0.98×
29Tennessee~700K0.98×
30Michigan~900K0.97×
31Oregon~400K0.97×
32Alaska~80K0.97×
33Delaware~100K0.96×
34North Dakota~70K0.96×
35Ohio~1M0.95×
36Pennsylvania~1M0.93×
37Minnesota~500K0.93×
38Connecticut~300K0.93×
39Maryland~600K0.92×
40Nebraska~200K0.91×
41Washington, District of Columbia~100K0.91×
42Wisconsin~500K0.90×
43Iowa~300K0.90×
44South Dakota~70K0.86×
45New Hampshire~100K0.85×
46Maine~100K0.85×
47Montana~90K0.85×
48Rhode Island~100K0.84×
49Massachusetts~600K0.83×
50Vermont~50K0.73×
Fig. 06

Affinity by region

Affinity by region — Tax, United States
0.73×1.00×1.27×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Tax audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Tax audience
#·InterestCategoryAffinity×
01Real propertyHome & Garden2.53×
02Retirement planningBusiness & Career2.44×
03RetirementBusiness & Career1.93×
04Sustainable energyHome & Garden1.86×
05Made in USABusiness & Career1.79×
06Microwave ovenHome & Garden1.77×
07Renewable energyBusiness & Career1.75×
08NASDAQBusiness & Career1.72×
09DentistryBusiness & Career1.70×
10Credit (finance)Business & Career1.70×
11Health insuranceBusiness & Career1.67×
12Discount TireShopping1.66×
13Life insuranceBusiness & Career1.65×
14GeneticsKids & Family1.64×
15Solar energyHome & Garden1.64×
16AuctionShopping1.60×
17The UPS StoreShopping1.53×
18United Parcel ServiceBusiness & Career1.53×
19FedExBusiness & Career1.52×
20Joe BidenPolitics & Society1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Tax audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Tax audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.62×
Quality AwarenessPREMIUM1.38×
PatriotismCONSERVATISM1.35×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Tax audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.71×
MindfulnessBALANCE0.73×
ExtroversionTHRILL0.78×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Tax have in United States?

Tax has an estimated audience of 37,151,936 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Tax fans?

50.4% of Tax fans are female, 49.6% are male, with an average age of 42.5 years.

03

Which brands do Tax fans like most?

Tax fans show strongest brand affinity for Real property (2.53×), Genetics (1.64×), and The UPS Store (1.53×) over the country average.

04

Where do Tax fans live in United States?

Tax fans in United States are most concentrated in California (reach ~4.5M), Texas (reach ~4M), and Florida (reach ~3M). These three regions account for the largest share of the active audience.

05

What other brands do Tax fans also like?

Beyond Tax itself, the audience over-indexes on Genetics (1.64×), The UPS Store (1.53×), Dentistry (1.7×), and Auction (1.6×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See Tax audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Tax. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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