A data profile of the people who buy, follow and care about Tax in United Kingdom — modelled from more than twelve digital signal sources. Tax has an estimated audience of 8,513,452 people in United Kingdom.
The average Tax fan in United Kingdom is 43.1 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, Yorkshire and the Humber.
Top brand affinities include Esso, Wikipedia, Hobby, with strongest over-indexing on Esso (3.12× the country average).
Demographically, the Tax audience skews more female with an average age of 43.1, and over-indexes on personality traits such as Need for Security, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Tax fan in United Kingdom is more female, around 43.1 years old, with strong Need for Security tendencies and a notable affinity for Esso.
The key figures that characterise the Tax profile in United Kingdom.
55.9% are female, 44.1% are male, average age 43.1.
| Metric | Value |
|---|---|
| Female | 55.9% |
| Male | 44.1% |
| Average age | 43.1 |
| Estimated audience size | 8,513,452 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 18% | |
| 30-39 | 19% | |
| 40-49 | 24% | |
| 50+ | 28% |
of the worldwide Tax audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 34.4% |
| United Kingdom | 7.9% |
| Japan | 6.4% |
Where the Tax audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | West Midlands | ~500K | 1.48× | |
| 02 | Yorkshire and the Humber | ~900K | 1.34× | |
| 03 | Wales | ~600K | 1.33× | |
| 04 | North East | ~400K | 1.19× | |
| 05 | Scotland | ~800K | 1.07× | |
| 06 | East of England | ~800K | 1.06× | |
| 07 | Northern Ireland | ~300K | 0.97× | |
| 08 | East Midlands | ~500K | 0.86× | |
| 09 | South East | ~900K | 0.81× | |
| 10 | South West | ~600K | 0.80× | |
| 11 | England | ~5M | 0.62× | |
| 12 | North West | ~400K | 0.47× |
The strongest cross-interests of the Tax audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Esso | Cars & Mobility | 3.12× | ||
| 02 | Risk management | Business & Career | 2.97× | ||
| 03 | Adoption | Kids & Family | 2.80× | ||
| 04 | Wikipedia | Internet & Social Media | 2.77× | ||
| 05 | Refrigerator | Home & Garden | 2.70× | ||
| 06 | Betfair | Games | 2.50× | ||
| 07 | Mobile home | Cars & Mobility | 2.45× | ||
| 08 | Hot tub | Home & Garden | 2.43× | ||
| 09 | BP | Cars & Mobility | 2.40× | ||
| 10 | William Hill (bookmaker) | Games | 2.36× | ||
| 11 | Mother's Day | Kids & Family | 2.27× | ||
| 12 | Internet & Social Media | 2.24× | |||
| 13 | Satire | Literature | 2.23× | ||
| 14 | Hobby | Home & Garden | 2.08× | ||
| 15 | Volunteering | Politics & Society | 2.02× | ||
| 16 | Aldi | Shopping | 1.88× | ||
| 17 | Distilled beverage | Food & Beverages | 1.84× | ||
| 18 | Kitchen | Home & Garden | 1.61× | ||
| 19 | Politics | Politics & Society | 1.59× | ||
| 20 | Weddings | Kids & Family | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.39× | |
| Convenience Orientation | PREMIUM | 1.32× | |
| Family Orientation | CONSERVATISM | 1.17× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.71× | |
| Design Affinity | PREMIUM | 0.72× | |
| Community Orientation | OPEN | 0.75× |
Tax has an estimated audience of 8,513,452 people in United Kingdom, concentrated in England and South East.
55.9% of Tax fans are female, 44.1% are male, with an average age of 43.1 years.
Tax fans show strongest brand affinity for Esso (3.12×), Wikipedia (2.77×), and Hobby (2.08×) over the country average.
Tax fans in United Kingdom are most concentrated in England (reach ~5M), South East (reach ~900K), and Yorkshire and the Humber (reach ~900K). These three regions account for the largest share of the active audience.
Beyond Tax itself, the audience over-indexes on Wikipedia (2.77×), Hobby (2.08×), William Hill (bookmaker) (2.36×), and WhatsApp (2.24×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Tax. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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