A data profile of the people who buy, follow and care about Tax in Canada — modelled from more than twelve digital signal sources. Tax has an estimated audience of 3,611,886 people in Canada.
The average Tax fan in Canada is 41.8 years old, balanced, and lives primarily in Quebec.
The audience is concentrated in Quebec, Ontario, British Columbia.
Top brand affinities include Sustainable energy, Real property, Mortgage loans, with strongest over-indexing on Sustainable energy (2.83× the country average).
Demographically, the Tax audience skews balanced with an average age of 41.8, and over-indexes on personality traits such as Quality Awareness, Family Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
The typical Tax fan in Canada is balanced, around 41.8 years old, with strong Quality Awareness tendencies and a notable affinity for Sustainable energy.
The key figures that characterise the Tax profile in Canada.
49.9% are female, 50.1% are male, average age 41.8.
| Metric | Value |
|---|---|
| Female | 49.9% |
| Male | 50.1% |
| Average age | 41.8 |
| Estimated audience size | 3,611,886 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 15% | |
| 30-39 | 19% | |
| 40-49 | 23% | |
| 50+ | 26% |
of the worldwide Tax audience comes from Canada.
| Country | Share |
|---|---|
| United States | 34.4% |
| United Kingdom | 7.9% |
| Japan | 6.4% |
Where the Tax audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Quebec | ~2M | 2.30× | |
| 02 | Ontario | ~1.5M | 1.01× | |
| 03 | New Brunswick | ~80K | 0.96× | |
| 04 | British Columbia | ~500K | 0.93× | |
| 05 | Alberta | ~400K | 0.93× | |
| 06 | Manitoba | ~100K | 0.91× | |
| 07 | Saskatchewan | ~100K | 0.87× | |
| 08 | Nova Scotia | ~90K | 0.87× | |
| 09 | Newfoundland and Labrador | ~40K | 0.79× | |
| 10 | Prince Edward Island | ~10K | 0.68× |
The strongest cross-interests of the Tax audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Sustainable energy | Home & Garden | 2.83× | ||
| 02 | Home insurance | Business & Career | 2.24× | ||
| 03 | Western Union | Business & Career | 2.11× | ||
| 04 | Online banking | Business & Career | 2.03× | ||
| 05 | Renewable energy | Business & Career | 2.00× | ||
| 06 | Retail banking | Business & Career | 1.99× | ||
| 07 | Wealth management | Business & Career | 1.85× | ||
| 08 | Solar energy | Home & Garden | 1.81× | ||
| 09 | Vehicle insurance | Cars & Mobility | 1.80× | ||
| 10 | Life insurance | Business & Career | 1.78× | ||
| 11 | Home automation | Technology & Electronics | 1.76× | ||
| 12 | First class travel | Travel & Leisure | 1.75× | ||
| 13 | Lottery | Games | 1.72× | ||
| 14 | Real property | Home & Garden | 1.71× | ||
| 15 | Credit (finance) | Business & Career | 1.65× | ||
| 16 | Innovation | Business & Career | 1.62× | ||
| 17 | Mortgage loans | Business & Career | 1.61× | ||
| 18 | Microwave oven | Home & Garden | 1.59× | ||
| 19 | Tesla Motors | Cars & Mobility | 1.54× | ||
| 20 | Breaking news | Movies & TV | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.65× | |
| Family Orientation | CONSERVATISM | 1.62× | |
| Convenience Orientation | PREMIUM | 1.52× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.69× | |
| Pet Ownership | JOY | 0.69× | |
| Extroversion | THRILL | 0.76× |
Tax has an estimated audience of 3,611,886 people in Canada, concentrated in Quebec and Ontario.
49.9% of Tax fans are female, 50.1% are male, with an average age of 41.8 years.
Tax fans show strongest brand affinity for Sustainable energy (2.83×), Real property (1.71×), and Mortgage loans (1.61×) over the country average.
Tax fans in Canada are most concentrated in Quebec (reach ~2M), Ontario (reach ~1.5M), and British Columbia (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Tax itself, the audience over-indexes on Real property (1.71×), Mortgage loans (1.61×), Breaking news (1.51×), and Western Union (2.11×) compared to the Canada average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for Tax. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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