A data profile of the people who buy, follow and care about Used car in Ireland — modelled from more than twelve digital signal sources. Used car has an estimated audience of 818,943 people in Ireland.
Used car has an estimated audience of 818,943 people in Ireland. 38.0% are female, 62.0% are male, average age 42.1. Top brand affinities: DoneDeal, NCT (band), Screwfix, Car dealership, Hybrids.
Top brand affinities include DoneDeal, NCT (band), Screwfix, with strongest over-indexing on DoneDeal (2.38× the country average).
Demographically, the Used car audience skews more male with an average age of 42.1, and over-indexes on personality traits such as Design Affinity, Social Media Usage.
The typical Used car fan in Ireland is more male, around 42.1 years old, with strong Design Affinity tendencies and a notable affinity for DoneDeal.
The key figures that characterise the Used car profile in Ireland.
38.0% are female, 62.0% are male, average age 42.1.
| Metric | Value |
|---|---|
| Female | 38.0% |
| Male | 62.0% |
| Average age | 42.1 |
| Estimated audience size | 818,943 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 15% | |
| 30-39 | 22% | |
| 40-49 | 26% | |
| 50+ | 24% |
of the worldwide Used car audience comes from Ireland.
| Country | Share |
|---|---|
| United States | 23.3% |
| Germany | 5.5% |
| Japan | 4.6% |
The strongest cross-interests of the Used car audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Car finance | Cars & Mobility | 3.67× | ||
| 02 | Car dealership | Cars & Mobility | 3.41× | ||
| 03 | Škoda Auto | Cars & Mobility | 3.33× | ||
| 04 | Family car | Cars & Mobility | 3.29× | ||
| 05 | Hatchback | Cars & Mobility | 3.22× | ||
| 06 | Hybrids | Cars & Mobility | 2.93× | ||
| 07 | NCT (band) | Music & Radio | 2.87× | ||
| 08 | Credit (finance) | Business & Career | 2.84× | ||
| 09 | Electric car | Cars & Mobility | 2.56× | ||
| 10 | Electric motor | Cars & Mobility | 2.51× | ||
| 11 | SUVs | Cars & Mobility | 2.45× | ||
| 12 | DoneDeal | Shopping | 2.38× | ||
| 13 | Hand tool | Home & Garden | 2.35× | ||
| 14 | Global Positioning System | Technology & Electronics | 2.26× | ||
| 15 | Air conditioning | Technology & Electronics | 2.21× | ||
| 16 | Solar energy | Home & Garden | 2.20× | ||
| 17 | Screwfix | Home & Garden | 2.03× | ||
| 18 | Motor vehicle | Cars & Mobility | 1.73× | ||
| 19 | Bank of Ireland | Business & Career | 1.56× | ||
| 20 | Racing Post | Sports | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.00× | |
| Social Media Usage | JOY | 0.93× | |
| Travelling | THRILL | 0.84× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.56× | |
| Need for Security | CONSERVATISM | 0.70× | |
| Travelling | THRILL | 0.84× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Ireland who actively search for Used car. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Ireland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.