A data profile of the people who buy, follow and care about SUVs in Ireland — modelled from more than twelve digital signal sources. SUVs has an estimated audience of 701,614 people in Ireland.
SUVs has an estimated audience of 701,614 people in Ireland. 40.0% are female, 60.0% are male, average age 40.8. Top brand affinities: DoneDeal, Screwfix, Used car, Hybrids, NCT (band).
Top brand affinities include DoneDeal, Screwfix, Used car, with strongest over-indexing on DoneDeal (1.97× the country average).
Demographically, the SUVs audience skews more male with an average age of 40.8, and over-indexes on personality traits such as Social Media Usage, Design Affinity.
The typical SUVs fan in Ireland is more male, around 40.8 years old, with strong Social Media Usage tendencies and a notable affinity for DoneDeal.
The key figures that characterise the SUVs profile in Ireland.
40.0% are female, 60.0% are male, average age 40.8.
| Metric | Value |
|---|---|
| Female | 40.0% |
| Male | 60.0% |
| Average age | 40.8 |
| Estimated audience size | 701,614 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 16% | |
| 30-39 | 22% | |
| 40-49 | 24% | |
| 50+ | 21% |
of the worldwide SUVs audience comes from Ireland.
| Country | Share |
|---|---|
| United States | 21.1% |
| Italy | 5.3% |
| Japan | 4.9% |
The strongest cross-interests of the SUVs audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Plug-in hybrid | Cars & Mobility | 2.88× | ||
| 02 | Hybrids | Cars & Mobility | 2.68× | ||
| 03 | Car dealership | Cars & Mobility | 2.52× | ||
| 04 | Škoda Auto | Cars & Mobility | 2.49× | ||
| 05 | Used car | Cars & Mobility | 2.47× | ||
| 06 | Commercial vehicle | Cars & Mobility | 2.35× | ||
| 07 | Power tool | Home & Garden | 2.17× | ||
| 08 | Volkswagen | Cars & Mobility | 2.13× | ||
| 09 | RVs | Cars & Mobility | 2.11× | ||
| 10 | Hand tool | Home & Garden | 2.11× | ||
| 11 | Electric motor | Cars & Mobility | 2.11× | ||
| 12 | Electric car | Cars & Mobility | 2.10× | ||
| 13 | NCT (band) | Music & Radio | 2.07× | ||
| 14 | Driving | Cars & Mobility | 2.00× | ||
| 15 | DoneDeal | Shopping | 1.97× | ||
| 16 | Screwfix | Home & Garden | 1.84× | ||
| 17 | Solar energy | Home & Garden | 1.82× | ||
| 18 | Air conditioning | Technology & Electronics | 1.77× | ||
| 19 | Motor vehicle | Cars & Mobility | 1.65× | ||
| 20 | Machine | Business & Career | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.99× | |
| Design Affinity | PREMIUM | 0.98× | |
| Travelling | THRILL | 0.89× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.61× | |
| Need for Security | CONSERVATISM | 0.75× | |
| Travelling | THRILL | 0.89× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Ireland who actively search for SUVs. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Ireland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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