A data profile of the people who buy, follow and care about Machine in Ireland — modelled from more than twelve digital signal sources. Machine has an estimated audience of 1,036,596 people in Ireland.
Machine has an estimated audience of 1,036,596 people in Ireland. 50.8% are female, 49.2% are male, average age 42.9. Top brand affinities: Used car, Plumbing, Solar energy, SUVs, Credit (finance).
Top brand affinities include Used car, Plumbing, Solar energy, with strongest over-indexing on Used car (1.64× the country average).
Demographically, the Machine audience skews balanced with an average age of 42.9, and over-indexes on personality traits such as Quality Awareness, Convenience Orientation.
The typical Machine fan in Ireland is balanced, around 42.9 years old, with strong Quality Awareness tendencies and a notable affinity for Used car.
The key figures that characterise the Machine profile in Ireland.
50.8% are female, 49.2% are male, average age 42.9.
| Metric | Value |
|---|---|
| Female | 50.8% |
| Male | 49.2% |
| Average age | 42.9 |
| Estimated audience size | 1,036,596 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 15% | |
| 30-39 | 22% | |
| 40-49 | 26% | |
| 50+ | 26% |
of the worldwide Machine audience comes from Ireland.
| Country | Share |
|---|---|
| United States | 20.3% |
| Brazil | 6.7% |
| Italy | 5.7% |
The strongest cross-interests of the Machine audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Automobile repair shop | Cars & Mobility | 2.18× | ||
| 02 | World Rally Championship (video game series) | Games | 2.12× | ||
| 03 | Credit (finance) | Business & Career | 1.95× | ||
| 04 | Škoda Auto | Cars & Mobility | 1.84× | ||
| 05 | Air pollution | Health | 1.83× | ||
| 06 | Keanu Reeves | Movies & TV | 1.82× | ||
| 07 | Washing machine | Home & Garden | 1.74× | ||
| 08 | Hyundai | Cars & Mobility | 1.71× | ||
| 09 | Cruise control | Cars & Mobility | 1.70× | ||
| 10 | Solar energy | Home & Garden | 1.67× | ||
| 11 | Used car | Cars & Mobility | 1.64× | ||
| 12 | Plumbing | Home & Garden | 1.64× | ||
| 13 | Electric car | Cars & Mobility | 1.63× | ||
| 14 | Electric vehicle | Cars & Mobility | 1.62× | ||
| 15 | Lawn mower | Home & Garden | 1.61× | ||
| 16 | Volkswagen | Cars & Mobility | 1.57× | ||
| 17 | Log cabin | Home & Garden | 1.57× | ||
| 18 | Mineral water | Food & Beverages | 1.57× | ||
| 19 | Hot tub | Home & Garden | 1.52× | ||
| 20 | SUVs | Cars & Mobility | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.35× | |
| Convenience Orientation | PREMIUM | 1.21× | |
| DIY Mentality | THRILL | 1.16× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.78× | |
| Healthy Lifestyle | BALANCE | 0.81× | |
| Price Sensitivity | PREMIUM | 0.85× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Ireland who actively search for Machine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Ireland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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