A data profile of the people who buy, follow and care about Machine in Portugal — modelled from more than twelve digital signal sources. Machine has an estimated audience of 3,252,332 people in Portugal.
The average Machine fan in Portugal is 46.7 years old, more male, and lives primarily in Lisbon District.
The audience is concentrated in Lisbon District, Porto District, Setúbal District.
Top brand affinities include OLX, EDreams, Norauto, with strongest over-indexing on OLX (1.56× the country average).
Demographically, the Machine audience skews more male with an average age of 46.7, and over-indexes on personality traits such as Quality Awareness, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Machine fan in Portugal is more male, around 46.7 years old, with strong Quality Awareness tendencies and a notable affinity for OLX.
The key figures that characterise the Machine profile in Portugal.
44.8% are female, 55.2% are male, average age 46.7.
| Metric | Value |
|---|---|
| Female | 44.8% |
| Male | 55.2% |
| Average age | 46.7 |
| Estimated audience size | 3,252,332 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 5% | |
| 20-29 | 12% | |
| 30-39 | 19% | |
| 40-49 | 28% | |
| 50+ | 35% |
of the worldwide Machine audience comes from Portugal.
| Country | Share |
|---|---|
| United States | 20.3% |
| Brazil | 6.7% |
| Italy | 5.7% |
Where the Machine audience in Portugal is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Lisbon District | ~1M | 1.06× | |
| 02 | Setúbal District | ~400K | 1.06× | |
| 03 | Faro District | ~200K | 1.06× | |
| 04 | Bragança District | ~40K | 1.05× | |
| 05 | Portalegre District | ~40K | 1.04× | |
| 06 | Guarda District | ~40K | 1.03× | |
| 07 | Porto District | ~700K | 1.02× | |
| 08 | Santarém District | ~200K | 1.02× | |
| 09 | Beja District | ~50K | 1.02× | |
| 10 | Vila Real District | ~60K | 1.01× | |
| 11 | Évora District | ~60K | 1.00× | |
| 12 | Leiria District | ~200K | 0.99× | |
| 13 | Castelo Branco District | ~60K | 0.99× | |
| 14 | Braga District | ~300K | 0.97× | |
| 15 | Coimbra District | ~200K | 0.97× | |
| 16 | Azores | ~90K | 0.97× | |
| 17 | Viana do Castelo District | ~80K | 0.97× | |
| 18 | Aveiro District | ~200K | 0.96× | |
| 19 | Viseu District | ~100K | 0.96× | |
| 20 | Madeira | ~90K | 0.96× |
The strongest cross-interests of the Machine audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Norauto | Cars & Mobility | 1.77× | ||
| 02 | Automobile repair shop | Cars & Mobility | 1.69× | ||
| 03 | Peugeot 208 | Cars & Mobility | 1.68× | ||
| 04 | Peugeot 2008 | Cars & Mobility | 1.67× | ||
| 05 | Linux | Technology & Electronics | 1.65× | ||
| 06 | Renault Clio | Cars & Mobility | 1.61× | ||
| 07 | Venture capital | Business & Career | 1.59× | ||
| 08 | Europcar | Cars & Mobility | 1.59× | ||
| 09 | Solar panel | Home & Garden | 1.59× | ||
| 10 | DAX | Business & Career | 1.59× | ||
| 11 | Kitchenware | Home & Garden | 1.58× | ||
| 12 | Rio Ave F.C. | Sports | 1.57× | ||
| 13 | OLX | Shopping | 1.56× | ||
| 14 | Microwave oven | Home & Garden | 1.56× | ||
| 15 | CAC 40 | Business & Career | 1.54× | ||
| 16 | EDreams | Travel & Leisure | 1.53× | ||
| 17 | Media Markt | Shopping | 1.53× | ||
| 18 | Web application | Technology & Electronics | 1.52× | ||
| 19 | Donation | Business & Career | 1.51× | ||
| 20 | Bricomarché | Home & Garden | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.25× | |
| Community Orientation | OPEN | 1.21× | |
| DIY Mentality | THRILL | 1.21× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.69× | |
| Spirituality | BALANCE | 0.84× | |
| Family Orientation | CONSERVATISM | 0.87× |
Machine has an estimated audience of 3,252,332 people in Portugal, concentrated in Lisbon District and Porto District.
44.8% of Machine fans are female, 55.2% are male, with an average age of 46.7 years.
Machine fans show strongest brand affinity for OLX (1.56×), EDreams (1.53×), and Norauto (1.77×) over the country average.
Machine fans in Portugal are most concentrated in Lisbon District (reach ~1M), Porto District (reach ~700K), and Setúbal District (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Machine itself, the audience over-indexes on EDreams (1.53×), Norauto (1.77×), Microwave oven (1.56×), and CAC 40 (1.54×) compared to the Portugal average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Machine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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