A data profile of the people who buy, follow and care about Trade in Ireland — modelled from more than twelve digital signal sources. Trade has an estimated audience of 839,211 people in Ireland.
Trade has an estimated audience of 839,211 people in Ireland. 46.8% are female, 53.2% are male, average age 44.0. Top brand affinities: Screwfix, Used car, Solar energy, Škoda Auto, Credit (finance).
Top brand affinities include Screwfix, Used car, Solar energy, with strongest over-indexing on Screwfix (1.61× the country average).
Demographically, the Trade audience skews balanced with an average age of 44.0, and over-indexes on personality traits such as Convenience Orientation, Risk Appetite.
The typical Trade fan in Ireland is balanced, around 44.0 years old, with strong Convenience Orientation tendencies and a notable affinity for Screwfix.
The key figures that characterise the Trade profile in Ireland.
46.8% are female, 53.2% are male, average age 44.0.
| Metric | Value |
|---|---|
| Female | 46.8% |
| Male | 53.2% |
| Average age | 44.0 |
| Estimated audience size | 839,211 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 14% | |
| 30-39 | 22% | |
| 40-49 | 28% | |
| 50+ | 27% |
of the worldwide Trade audience comes from Ireland.
| Country | Share |
|---|---|
| United States | 17.0% |
| Brazil | 5.6% |
| Italy | 4.1% |
The strongest cross-interests of the Trade audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Online auction | Shopping | 1.84× | ||
| 02 | Automobile repair shop | Cars & Mobility | 1.84× | ||
| 03 | Škoda Auto | Cars & Mobility | 1.79× | ||
| 04 | Tesla Motors | Cars & Mobility | 1.79× | ||
| 05 | Credit (finance) | Business & Career | 1.73× | ||
| 06 | Globalization | Politics & Society | 1.73× | ||
| 07 | Cruise control | Cars & Mobility | 1.72× | ||
| 08 | Hybrid electric vehicle | Cars & Mobility | 1.72× | ||
| 09 | Peugeot | Cars & Mobility | 1.67× | ||
| 10 | Air pollution | Health | 1.66× | ||
| 11 | Used car | Cars & Mobility | 1.63× | ||
| 12 | Screwfix | Home & Garden | 1.61× | ||
| 13 | Solar energy | Home & Garden | 1.58× | ||
| 14 | Land Rover | Cars & Mobility | 1.56× | ||
| 15 | Employment agency | Business & Career | 1.54× | ||
| 16 | Lawn mower | Home & Garden | 1.53× | ||
| 17 | Digital art | Arts & Culture | 1.53× | ||
| 18 | Hyundai | Cars & Mobility | 1.52× | ||
| 19 | Elon Musk | Business & Career | 1.52× | ||
| 20 | Log cabin | Home & Garden | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.26× | |
| Risk Appetite | THRILL | 1.24× | |
| Career Orientation | POWER | 1.20× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.81× | |
| Creativity | OPEN | 0.81× | |
| Travelling | THRILL | 0.81× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Ireland who actively search for Trade. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Ireland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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