A data profile of the people who buy, follow and care about Trade in Mexico — modelled from more than twelve digital signal sources. Trade has an estimated audience of 7,131,546 people in Mexico.
Trade has an estimated audience of 7,131,546 people in Mexico. 50.9% are female, 49.1% are male, average age 35.3. Top brand affinities: Shopping and fashion, Costa Rica, Game consoles, Catholic Church, Mobile game.
Top brand affinities include Shopping and fashion, Costa Rica, Game consoles, with strongest over-indexing on Shopping and fashion (235.66× the country average).
Demographically, the Trade audience skews balanced with an average age of 35.3, and over-indexes on personality traits such as Spirituality, Travelling.
The typical Trade fan in Mexico is balanced, around 35.3 years old, with strong Spirituality tendencies and a notable affinity for Shopping and fashion.
The key figures that characterise the Trade profile in Mexico.
50.9% are female, 49.1% are male, average age 35.3.
| Metric | Value |
|---|---|
| Female | 50.9% |
| Male | 49.1% |
| Average age | 35.3 |
| Estimated audience size | 7,131,546 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 28% | |
| 20-29 | 23% | |
| 30-39 | 20% | |
| 40-49 | 18% | |
| 50+ | 11% |
of the worldwide Trade audience comes from Mexico.
| Country | Share |
|---|---|
| United States | 17.0% |
| Brazil | 5.6% |
| Italy | 4.1% |
The strongest cross-interests of the Trade audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Costa Rica | Travel & Leisure | 471.52× | ||
| 02 | Daily Horoscope | Internet & Social Media | 451.36× | ||
| 03 | Shopping and fashion | Shopping | 235.66× | ||
| 04 | Game consoles | Technology & Electronics | 168.03× | ||
| 05 | Catholic Church | Politics & Society | 116.80× | ||
| 06 | Exfoliation (cosmetology) | Beauty & Wellness | 110.14× | ||
| 07 | Valentine's Day | Kids & Family | 102.06× | ||
| 08 | Broadcasting of sports events | Movies & TV | 91.19× | ||
| 09 | Travel agency | Travel & Leisure | 81.97× | ||
| 10 | Sarcasm | Politics & Society | 72.75× | ||
| 11 | Mobile game | Games | 72.50× | ||
| 12 | El País | News | 61.48× | ||
| 13 | Banana | Food & Beverages | 59.43× | ||
| 14 | Immigration | Politics & Society | 58.40× | ||
| 15 | Orange (fruit) | Food & Beverages | 56.35× | ||
| 16 | Dentistry | Business & Career | 50.20× | ||
| 17 | Pilsner | Food & Beverages | 48.16× | ||
| 18 | Multi-level marketing | Business & Career | 43.03× | ||
| 19 | Sexology | Kids & Family | 33.81× | ||
| 20 | Freeware | Technology & Electronics | 29.71× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 24.16× | |
| Travelling | THRILL | 21.40× | |
| Urban Lifestyle | OPEN | 4.39× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.89× | |
| Tradition | CONSERVATISM | 0.90× | |
| Pet Ownership | JOY | 0.92× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Mexico who actively search for Trade. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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