Trade Audience in Mexico
Trade has an estimated audience of 7,131,546 people in Mexico. 50.9% are female, 49.1% are male, average age 35.3. Top brand affinities: Shopping and fashion, Costa Rica, Game consoles, Catholic Church, Mobile game.
Top brand affinities include Shopping and fashion, Costa Rica, Game consoles, with strongest over-indexing on Shopping and fashion (235.66× the country average). Demographically, the Trade audience skews balanced with an average age of 35.3, and over-indexes on personality traits such as Spirituality, Travelling.
Category: Business & Career · Type: Topic
Demographics of Trade fans
| Metric | Value |
|---|---|
| Female | 50.9% |
| Male | 49.1% |
| Average age | 35.3 |
| Estimated audience size | 7,131,546 |
Audience persona
The typical Trade fan in Mexico is balanced, around 35.3 years old, with strong Spirituality tendencies and a notable affinity for Shopping and fashion.
Top brand affinities of Trade fans
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Shopping and fashion | 235.66× | Shopping |
| Costa Rica | 471.52× | Travel & Leisure |
| Game consoles | 168.03× | Technology & Electronics |
| Catholic Church | 116.8× | Politics & Society |
| Mobile game | 72.5× | Games |
| Travel agency | 81.97× | Travel & Leisure |
| Sarcasm | 72.75× | Politics & Society |
| Banana | 59.43× | Food & Beverages |
| Broadcasting of sports events | 91.19× | Movies & TV |
| El País | 61.48× | News |
| Valentine's Day | 102.06× | Kids & Family |
| Exfoliation (cosmetology) | 110.14× | Beauty & Wellness |
| Dentistry | 50.2× | Business & Career |
| Orange (fruit) | 56.35× | Food & Beverages |
| Freeware | 29.71× | Technology & Electronics |
| Immigration | 58.4× | Politics & Society |
| Daily Horoscope | 451.36× | Internet & Social Media |
| Multi-level marketing | 43.03× | Business & Career |
| Sexology | 33.81× | Kids & Family |
| Pilsner | 48.16× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Spirituality | BALANCE | 24.16 |
| Travelling | THRILL | 21.4 |
| Urban Lifestyle | OPEN | 4.39 |
| Risk Appetite | THRILL | 2.52 |
| Mindfulness | BALANCE | 1.51 |
| Career Orientation | POWER | 1.46 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 17.0% |
| Brazil | 5.6% |
| Italy | 4.1% |
See Trade audiences in other countries
More Business & Career audiences in Mexico
- Fitness and wellness (17,183,611)
- Music (17,018,882)
- Sports (16,043,635)
- Consumer electronics (15,780,014)
- Sports and outdoors (15,708,621)
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Trade. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.