Trade Audience in Mexico
Trade has an estimated audience of 7,131,546 people in Mexico. 50.9% are female, 49.1% are male, average age 35.3. Top brand affinities: Catholic Church, MSN, Banana, Travel agency, Game consoles.
Top brand affinities include Catholic Church, MSN, Banana, with strongest over-indexing on Catholic Church (2.73× the country average). Demographically, the Trade audience skews balanced with an average age of 35.3, and over-indexes on personality traits such as Travelling, Spirituality.
Category: Business & Career · Type: Topic
Demographics of Trade fans
| Metric | Value |
|---|---|
| Female | 50.9% |
| Male | 49.1% |
| Average age | 35.3 |
| Estimated audience size | 7,131,546 |
Audience persona
The typical Trade fan in Mexico is balanced, around 35.3 years old, with strong Travelling tendencies and a notable affinity for Catholic Church.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Catholic Church | 2.73× | Politics & Society |
| MSN | 2.67× | News |
| Banana | 2.77× | Food & Beverages |
| Travel agency | 3× | Travel & Leisure |
| Game consoles | 2.2× | Technology & Electronics |
| Broadcasting of sports events | 3.92× | Movies & TV |
| Sarcasm | 2.57× | Politics & Society |
| El País | 2.8× | News |
| Immigration | 4.87× | Politics & Society |
| Dentistry | 2.44× | Business & Career |
| Freeware | 2.34× | Technology & Electronics |
| Pedro Pascal | 2.07× | Movies & TV |
| Orange (fruit) | 3.98× | Food & Beverages |
| Pilsner | 3.75× | Food & Beverages |
| Multi-level marketing | 3.29× | Business & Career |
| Sexology | 2.51× | Kids & Family |
| High school | 2.73× | Business & Career |
| Breastfeeding | 2.6× | Kids & Family |
| Papaya | 2.71× | Food & Beverages |
| Machu Picchu | 2.84× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Travelling | THRILL | 1.42 |
| Spirituality | BALANCE | 1.26 |
| Urban Lifestyle | OPEN | 1.19 |
| Risk Appetite | THRILL | 1.13 |
| Need for Security | CONSERVATISM | 1.11 |
| Quality Awareness | PREMIUM | 1.09 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 17.0% |
| Brazil | 5.6% |
| Italy | 4.1% |
See Trade audiences in other countries
More Business & Career audiences in Mexico
- Fitness and wellness (17,183,611)
- Music (17,018,882)
- Sports (16,043,635)
- Consumer electronics (15,780,014)
- Sports and outdoors (15,708,621)
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Trade. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.