Trade Audience in Germany
Trade has an estimated audience of 6,429,145 people in Germany. 44.4% are female, 55.6% are male, average age 43.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Satire, Tagesschau, Headphones, German television comedy, Country rap.
The average Trade fan in Germany is 43.4 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Satire, Tagesschau, Headphones, with strongest over-indexing on Satire (6.56× the country average). Demographically, the Trade audience skews more male with an average age of 43.4, and over-indexes on personality traits such as Indulgence, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Topic
Demographics of Trade fans
| Metric | Value |
|---|---|
| Female | 44.4% |
| Male | 55.6% |
| Average age | 43.4 |
| Estimated audience size | 6,429,145 |
Audience persona
The typical Trade fan in Germany is more male, around 43.4 years old, with strong Indulgence tendencies and a notable affinity for Satire.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,586,378 | 1.13× |
| Bayern | 1,080,633 | 1.05× |
| Baden-Württemberg | 991,041 | 1.13× |
| Hessen | 686,926 | 1.4× |
| Niedersachsen | 626,706 | 1× |
| Berlin | 410,293 | 1.43× |
| Rheinland-Pfalz | 307,213 | 0.95× |
| Sachsen | 279,695 | 0.89× |
| Schleswig-Holstein | 206,270 | 0.89× |
| Brandenburg | 169,935 | 0.85× |
| Hamburg | 160,112 | 1.1× |
| Thüringen | 138,305 | 0.84× |
| Sachsen-Anhalt | 134,139 | 0.81× |
| Mecklenburg-Vorpommern | 90,153 | 0.73× |
| Saarland | 67,329 | 0.85× |
| Bremen | 53,420 | 0.97× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Satire | 6.56× | Literature |
| Tagesschau | 2.62× | Movies & TV |
| Headphones | 5.46× | Technology & Electronics |
| German television comedy | 5.7× | Movies & TV |
| Country rap | 5.73× | Music & Radio |
| Transfermarkt | 2.66× | Sports |
| Pets | 1.64× | Pets & Animals |
| Automobiles | 1.69× | Cars & Mobility |
| Allgäu | 4.78× | Travel & Leisure |
| Westdeutscher Rundfunk | 2.98× | Movies & TV |
| Western Union | 3.22× | Business & Career |
| Firefox | 4.97× | Internet & Social Media |
| Stuttgart | 2.51× | Travel & Leisure |
| Freeware | 1.87× | Technology & Electronics |
| Succulent plant | 3.35× | Home & Garden |
| Flowering plant | 3.08× | Home & Garden |
| North Rhine-Westphalia | 1.76× | Travel & Leisure |
| Risk management | 3.67× | Business & Career |
| Vacation rental | 2.67× | Travel & Leisure |
| Maine Coon | 2.85× | Pets & Animals |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.4 |
| Need for Security | CONSERVATISM | 1.22 |
| Healthy Lifestyle | BALANCE | 1.21 |
| Tradition | CONSERVATISM | 1.21 |
| Patriotism | CONSERVATISM | 1.21 |
| Career Orientation | POWER | 1.19 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 17.0% |
| Brazil | 5.6% |
| Italy | 4.1% |
See Trade audiences in other countries
More Business & Career audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Trade have in Germany?
Trade has an estimated audience of 6,429,145 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Trade fans?
44.4% of Trade fans are female, 55.6% are male, with an average age of 43.4 years.
Which brands do Trade fans like most?
Trade fans show strongest brand affinity for Satire (6.56×), Tagesschau (2.62×), and Headphones (5.46×) over the country average.
Where do Trade fans live in Germany?
Trade fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,586,378), Bayern (reach 1,080,633), and Baden-Württemberg (reach 991,041). These three regions account for the largest share of the active audience.
What other brands do Trade fans also like?
Beyond Trade itself, the audience over-indexes on Tagesschau (2.62×), Headphones (5.46×), German television comedy (5.7×), and Country rap (5.73×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Trade. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.