Trade Audience in Brazil
Trade has an estimated audience of 13,972,981 people in Brazil. 54.1% are female, 45.9% are male, average age 41.9. Top brand affinities: Family, Social media, Telegram, Sport Club do Recife, Happiness.
Top brand affinities include Family, Social media, Telegram, with strongest over-indexing on Family (1.51× the country average). Demographically, the Trade audience skews balanced with an average age of 41.9, and over-indexes on personality traits such as Need for Security, Risk Appetite.
Category: Business & Career · Type: Topic
Demographics of Trade fans
| Metric | Value |
|---|---|
| Female | 54.1% |
| Male | 45.9% |
| Average age | 41.9 |
| Estimated audience size | 13,972,981 |
Audience persona
The typical Trade fan in Brazil is balanced, around 41.9 years old, with strong Need for Security tendencies and a notable affinity for Family.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Family | 1.51× | Kids & Family |
| Social media | 1.58× | Business & Career |
| Telegram | 2.34× | Internet & Social Media |
| Sport Club do Recife | 1.94× | Sports |
| Happiness | 1.64× | Health |
| Grêmio Foot-Ball Porto Alegrense | 1.51× | Sports |
| Electrolux | 2.07× | Home & Garden |
| Magazine Luiza | 1.51× | Shopping |
| Spas | 1.56× | Beauty & Wellness |
| 1.65× | Internet & Social Media | |
| Real property | 1.64× | Home & Garden |
| Brazil national football team | 1.54× | Sports |
| Lojas Renner | 1.72× | Fashion & Accessoires |
| Steam | 2.1× | Games |
| Children's clothing | 1.67× | Fashion & Accessoires |
| Honda | 1.57× | Cars & Mobility |
| Vivo (telecommunications) | 1.65× | Technology & Electronics |
| SUVs | 1.53× | Cars & Mobility |
| Hypermarket | 1.52× | Shopping |
| Bars | 1.54× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.68 |
| Risk Appetite | THRILL | 1.36 |
| Creativity | OPEN | 1.35 |
| Mindfulness | BALANCE | 1.34 |
| Design Affinity | PREMIUM | 1.32 |
| Family Orientation | CONSERVATISM | 1.27 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 17.0% |
| Brazil | 5.6% |
| Italy | 4.1% |
See Trade audiences in other countries
More Business & Career audiences in Brazil
- Music (40,781,319)
- Arts and music (39,605,104)
- Food and drink (38,965,798)
- Sports (38,308,261)
- Food (37,833,570)
How to read this data
Audience size is the estimated number of people in Brazil who actively search for Trade. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.