Trade Audience in France
Trade has an estimated audience of 6,254,909 people in France. 49.5% are female, 50.5% are male, average age 43.6. Top regions: Île-de-France, Auvergne-Rhône-Alpes, Hauts-de-France. Top brand affinities: Vueling, Crédit Mutuel, Free Mobile, Google News, Real property.
The average Trade fan in France is 43.6 years old, balanced, and lives primarily in Île-de-France. The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Hauts-de-France. Top brand affinities include Vueling, Crédit Mutuel, Free Mobile, with strongest over-indexing on Vueling (18.64× the country average). Demographically, the Trade audience skews balanced with an average age of 43.6, and over-indexes on personality traits such as Extroversion, Mindfulness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
Category: Business & Career · Type: Topic
Demographics of Trade fans
| Metric | Value |
|---|---|
| Female | 49.5% |
| Male | 50.5% |
| Average age | 43.6 |
| Estimated audience size | 6,254,909 |
Audience persona
The typical Trade fan in France is balanced, around 43.6 years old, with strong Extroversion tendencies and a notable affinity for Vueling.
Top regions in France
| Region | Reach | Affinity |
|---|---|---|
| Île-de-France | 1,336,566 | 1.19× |
| Auvergne-Rhône-Alpes | 862,674 | 1.17× |
| Hauts-de-France | 632,091 | 1.15× |
| Grand Est | 596,209 | 1.18× |
| Occitanie | 546,923 | 1.01× |
| Nouvelle-Aquitaine | 537,255 | 0.98× |
| Provence-Alpes-Côte d'Azur | 498,300 | 1.07× |
| Pays de la Loire | 314,122 | 0.9× |
| Normandy | 281,732 | 0.93× |
| Bourgogne-Franche-Comté | 252,554 | 1× |
| Brittany | 249,844 | 0.82× |
| Centre-Val de Loire | 236,361 | 1× |
| Corsica | 18,511 | 0.6× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Vueling | 18.64× | Travel & Leisure |
| Crédit Mutuel | 3.13× | Business & Career |
| Free Mobile | 3.26× | Technology & Electronics |
| Google News | 2.66× | News |
| Real property | 2.42× | Home & Garden |
| Lidl | 2× | Shopping |
| Conforama | 2.13× | Home & Garden |
| Google Photos | 4.38× | Technology & Electronics |
| Happiness | 1.93× | Health |
| RC Lens | 2.59× | Sports |
| Electronic funds transfer | 2.33× | Business & Career |
| Hairstyle | 1.91× | Beauty & Wellness |
| Orange | 1.69× | Technology & Electronics |
| Recreation | 1.74× | Travel & Leisure |
| Pergola | 3.86× | Home & Garden |
| Spas | 1.68× | Beauty & Wellness |
| Carrefour | 1.58× | Shopping |
| Plumbing | 2.18× | Home & Garden |
| Electronics | 2.07× | Technology & Electronics |
| Spar (retailer) | 2.99× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.29 |
| Mindfulness | BALANCE | 1.23 |
| Family Orientation | CONSERVATISM | 1.12 |
| Social Media Usage | JOY | 1.09 |
| Price Sensitivity | PREMIUM | 1.08 |
| Patriotism | CONSERVATISM | 1.06 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 17.0% |
| Brazil | 5.6% |
| Italy | 4.1% |
See Trade audiences in other countries
More Business & Career audiences in France
- Entertainment (35,800,403)
- Food and drink (32,915,229)
- Sports (32,066,042)
- Arts and music (31,290,374)
- Shopping (30,309,529)
Frequently asked questions
How many fans does Trade have in France?
Trade has an estimated audience of 6,254,909 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
What is the gender split and age of Trade fans?
49.5% of Trade fans are female, 50.5% are male, with an average age of 43.6 years.
Which brands do Trade fans like most?
Trade fans show strongest brand affinity for Vueling (18.64×), Crédit Mutuel (3.13×), and Free Mobile (3.26×) over the country average.
Where do Trade fans live in France?
Trade fans in France are most concentrated in Île-de-France (reach 1,336,566), Auvergne-Rhône-Alpes (reach 862,674), and Hauts-de-France (reach 632,091). These three regions account for the largest share of the active audience.
What other brands do Trade fans also like?
Beyond Trade itself, the audience over-indexes on Crédit Mutuel (3.13×), Free Mobile (3.26×), Google News (2.66×), and Real property (2.42×) compared to the France average.
How to read this data
Audience size is the estimated number of people in France who actively search for Trade. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.