Trade Audience in Canada
Trade has an estimated audience of 4,495,962 people in Canada. 41.0% are female, 59.0% are male, average age 44.1. Top regions: Ontario, Quebec, British Columbia. Top brand affinities: Real property, Innovation, Western Union, Sustainable energy, Ice skating.
The average Trade fan in Canada is 44.1 years old, more male, and lives primarily in Ontario. The audience is concentrated in Ontario, Quebec, British Columbia. Top brand affinities include Real property, Innovation, Western Union, with strongest over-indexing on Real property (1.79× the country average). Demographically, the Trade audience skews more male with an average age of 44.1, and over-indexes on personality traits such as Quality Awareness, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
Category: Business & Career · Type: Topic
Demographics of Trade fans
| Metric | Value |
|---|---|
| Female | 41.0% |
| Male | 59.0% |
| Average age | 44.1 |
| Estimated audience size | 4,495,962 |
Audience persona
The typical Trade fan in Canada is more male, around 44.1 years old, with strong Quality Awareness tendencies and a notable affinity for Real property.
Top regions in Canada
| Region | Reach | Affinity |
|---|---|---|
| Ontario | 2,577,316 | 1.37× |
| Quebec | 1,395,057 | 1.3× |
| British Columbia | 869,482 | 1.29× |
| Alberta | 689,124 | 1.24× |
| Manitoba | 159,346 | 0.95× |
| Saskatchewan | 136,867 | 0.96× |
| Nova Scotia | 116,241 | 0.87× |
| New Brunswick | 87,661 | 0.84× |
| Newfoundland and Labrador | 54,008 | 0.79× |
| Prince Edward Island | 17,677 | 0.8× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Real property | 1.79× | Home & Garden |
| Innovation | 1.72× | Business & Career |
| Western Union | 1.92× | Business & Career |
| Sustainable energy | 2.05× | Home & Garden |
| Ice skating | 2.04× | Sports |
| NASDAQ | 2.0× | Business & Career |
| Solar energy | 1.75× | Home & Garden |
| The UPS Store | 1.73× | Shopping |
| Boston Bruins | 1.76× | Sports |
| Renewable energy | 1.56× | Business & Career |
| Wealth management | 1.64× | Business & Career |
| Pittsburgh Penguins | 1.87× | Sports |
| Detroit Red Wings | 1.8× | Sports |
| New York Yankees | 1.52× | Sports |
| Natural gas | 1.59× | Cars & Mobility |
| Boston Red Sox | 1.95× | Sports |
| Florida Panthers | 1.64× | Sports |
| Chicago Blackhawks | 1.96× | Sports |
| Washington Capitals | 1.7× | Sports |
| Electronic funds transfer | 1.51× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 1.34 |
| Risk Appetite | THRILL | 1.31 |
| Career Orientation | POWER | 1.29 |
| Need for Security | CONSERVATISM | 1.23 |
| Convenience Orientation | PREMIUM | 1.21 |
| Sustainability | BALANCE | 1.16 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 17.0% |
| Brazil | 5.6% |
| Italy | 4.1% |
See Trade audiences in other countries
More Business & Career audiences in Canada
- Entertainment (22,290,233)
- Business and industry (21,309,471)
- Food and drink (21,077,113)
- Arts and music (21,063,262)
- Sports (20,983,256)
Frequently asked questions
How many fans does Trade have in Canada?
Trade has an estimated audience of 4,495,962 people in Canada, concentrated in Ontario and Quebec.
What is the gender split and age of Trade fans?
41.0% of Trade fans are female, 59.0% are male, with an average age of 44.1 years.
Which brands do Trade fans like most?
Trade fans show strongest brand affinity for Real property (1.79×), Innovation (1.72×), and Western Union (1.92×) over the country average.
Where do Trade fans live in Canada?
Trade fans in Canada are most concentrated in Ontario (reach 2,577,316), Quebec (reach 1,395,057), and British Columbia (reach 869,482). These three regions account for the largest share of the active audience.
What other brands do Trade fans also like?
Beyond Trade itself, the audience over-indexes on Innovation (1.72×), Western Union (1.92×), Sustainable energy (2.05×), and Ice skating (2.04×) compared to the Canada average.
How to read this data
Audience size is the estimated number of people in Canada who actively search for Trade. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.