A data profile of the people who buy, follow and care about Trade in Canada — modelled from more than twelve digital signal sources. Trade has an estimated audience of 4,495,962 people in Canada.
The average Trade fan in Canada is 44.1 years old, more male, and lives primarily in Ontario.
The audience is concentrated in Ontario, Quebec, British Columbia.
Top brand affinities include Real property, Innovation, Sustainable energy, with strongest over-indexing on Real property (1.79× the country average).
Demographically, the Trade audience skews more male with an average age of 44.1, and over-indexes on personality traits such as Quality Awareness, Risk Appetite.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
The typical Trade fan in Canada is more male, around 44.1 years old, with strong Quality Awareness tendencies and a notable affinity for Real property.
The key figures that characterise the Trade profile in Canada.
41.0% are female, 59.0% are male, average age 44.1.
| Metric | Value |
|---|---|
| Female | 41.0% |
| Male | 59.0% |
| Average age | 44.1 |
| Estimated audience size | 4,495,962 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 15% | |
| 30-39 | 20% | |
| 40-49 | 24% | |
| 50+ | 31% |
of the worldwide Trade audience comes from Canada.
| Country | Share |
|---|---|
| United States | 17.0% |
| Brazil | 5.6% |
| Italy | 4.1% |
Where the Trade audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Ontario | ~2.5M | 1.37× | |
| 02 | Quebec | ~1.5M | 1.30× | |
| 03 | British Columbia | ~900K | 1.29× | |
| 04 | Alberta | ~700K | 1.24× | |
| 05 | Saskatchewan | ~100K | 0.96× | |
| 06 | Manitoba | ~200K | 0.95× | |
| 07 | Nova Scotia | ~100K | 0.87× | |
| 08 | New Brunswick | ~90K | 0.84× | |
| 09 | Prince Edward Island | ~20K | 0.80× | |
| 10 | Newfoundland and Labrador | ~50K | 0.79× |
The strongest cross-interests of the Trade audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Sustainable energy | Home & Garden | 2.05× | ||
| 02 | Ice skating | Sports | 2.04× | ||
| 03 | NASDAQ | Business & Career | 2.00× | ||
| 04 | Chicago Blackhawks | Sports | 1.96× | ||
| 05 | Vegas Golden Knights | Sports | 1.95× | ||
| 06 | Boston Red Sox | Sports | 1.95× | ||
| 07 | Western Union | Business & Career | 1.92× | ||
| 08 | Pittsburgh Penguins | Sports | 1.87× | ||
| 09 | Detroit Red Wings | Sports | 1.80× | ||
| 10 | Real property | Home & Garden | 1.79× | ||
| 11 | Boston Bruins | Sports | 1.76× | ||
| 12 | Solar energy | Home & Garden | 1.75× | ||
| 13 | The UPS Store | Shopping | 1.73× | ||
| 14 | Innovation | Business & Career | 1.72× | ||
| 15 | Wealth management | Business & Career | 1.64× | ||
| 16 | Natural gas | Cars & Mobility | 1.59× | ||
| 17 | Colorado Avalanche | Sports | 1.59× | ||
| 18 | Renewable energy | Business & Career | 1.56× | ||
| 19 | New York Yankees | Sports | 1.52× | ||
| 20 | Electronic funds transfer | Business & Career | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.34× | |
| Risk Appetite | THRILL | 1.31× | |
| Career Orientation | POWER | 1.29× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.75× | |
| Design Affinity | PREMIUM | 0.79× | |
| Creativity | OPEN | 0.80× |
Trade has an estimated audience of 4,495,962 people in Canada, concentrated in Ontario and Quebec.
41.0% of Trade fans are female, 59.0% are male, with an average age of 44.1 years.
Trade fans show strongest brand affinity for Real property (1.79×), Innovation (1.72×), and Sustainable energy (2.05×) over the country average.
Trade fans in Canada are most concentrated in Ontario (reach ~2.5M), Quebec (reach ~1.5M), and British Columbia (reach ~900K). These three regions account for the largest share of the active audience.
Beyond Trade itself, the audience over-indexes on Innovation (1.72×), Sustainable energy (2.05×), Western Union (1.92×), and Ice skating (2.04×) compared to the Canada average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for Trade. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.