A data profile of the people who buy, follow and care about Ice skating in Canada — modelled from more than twelve digital signal sources. Ice skating has an estimated audience of 2,214,319 people in Canada.
The average Ice skating fan in Canada is 38.7 years old, more male, and lives primarily in Ontario.
The audience is concentrated in Ontario, British Columbia, Quebec.
Top brand affinities include Ice Hockey World Championships, Toronto Blue Jays, Toronto Maple Leafs, with strongest over-indexing on Ice Hockey World Championships (4.58× the country average).
Demographically, the Ice skating audience skews more male with an average age of 38.7, and over-indexes on personality traits such as Sports Activity, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
The typical Ice skating fan in Canada is more male, around 38.7 years old, with strong Sports Activity tendencies and a notable affinity for Ice Hockey World Championships.
The key figures that characterise the Ice skating profile in Canada.
44.4% are female, 55.6% are male, average age 38.7.
| Metric | Value |
|---|---|
| Female | 44.4% |
| Male | 55.6% |
| Average age | 38.7 |
| Estimated audience size | 2,214,319 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 21% | |
| 20-29 | 18% | |
| 30-39 | 21% | |
| 40-49 | 21% | |
| 50+ | 19% |
of the worldwide Ice skating audience comes from Canada.
| Country | Share |
|---|---|
| United States | 30.5% |
| Japan | 8.6% |
| Canada | 7.2% |
Where the Ice skating audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | British Columbia | ~700K | 2.26× | |
| 02 | Ontario | ~1.5M | 1.67× | |
| 03 | Alberta | ~400K | 1.33× | |
| 04 | Quebec | ~500K | 0.95× | |
| 05 | Manitoba | ~80K | 0.91× | |
| 06 | Prince Edward Island | ~9K | 0.80× | |
| 07 | Saskatchewan | ~60K | 0.79× | |
| 08 | New Brunswick | ~40K | 0.79× | |
| 09 | Nova Scotia | ~50K | 0.69× | |
| 10 | Newfoundland and Labrador | ~20K | 0.69× |
The strongest cross-interests of the Ice skating audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | USA Hockey | Sports | 5.66× | ||
| 02 | Ice Hockey World Championships | Sports | 4.58× | ||
| 03 | Stanley Cup | Sports | 3.73× | ||
| 04 | Connor McDavid | Sports | 3.32× | ||
| 05 | Boston Bruins | Sports | 3.31× | ||
| 06 | Edmonton Oilers | Sports | 2.94× | ||
| 07 | NHL (video game series) | Games | 2.86× | ||
| 08 | Winnipeg Jets | Sports | 2.81× | ||
| 09 | Golf equipment | Sports | 2.79× | ||
| 10 | tsn | Sports | 2.77× | ||
| 11 | Toronto Maple Leafs | Sports | 2.74× | ||
| 12 | Ottawa Senators | Sports | 2.68× | ||
| 13 | Sidney Crosby | Sports | 2.63× | ||
| 14 | Vegas Golden Knights | Sports | 2.33× | ||
| 15 | Sportsnet | Sports | 2.18× | ||
| 16 | NHL | Sports | 2.17× | ||
| 17 | Toronto Blue Jays | Sports | 1.99× | ||
| 18 | Montreal Canadiens | Sports | 1.79× | ||
| 19 | FIFA World Cup | Sports | 1.67× | ||
| 20 | NFL | Sports | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sports Activity | POWER | 1.26× | |
| Patriotism | CONSERVATISM | 1.24× | |
| Quality Awareness | PREMIUM | 1.15× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 0.74× | |
| Indulgence | JOY | 0.77× | |
| Urban Lifestyle | OPEN | 0.80× |
Ice skating has an estimated audience of 2,214,319 people in Canada, concentrated in Ontario and British Columbia.
44.4% of Ice skating fans are female, 55.6% are male, with an average age of 38.7 years.
Ice skating fans show strongest brand affinity for Ice Hockey World Championships (4.58×), Toronto Blue Jays (1.99×), and Toronto Maple Leafs (2.74×) over the country average.
Ice skating fans in Canada are most concentrated in Ontario (reach ~1.5M), British Columbia (reach ~700K), and Quebec (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Ice skating itself, the audience over-indexes on Toronto Blue Jays (1.99×), Toronto Maple Leafs (2.74×), Edmonton Oilers (2.94×), and NHL (2.17×) compared to the Canada average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for Ice skating. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.
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