A data profile of the people who buy, follow and care about Ottawa Senators in Canada — modelled from more than twelve digital signal sources. Ottawa Senators has an estimated audience of 3,967,877 people in Canada.
The average Ottawa Senators fan in Canada is 40.2 years old, more male, and lives primarily in Ontario.
The audience is concentrated in Ontario, Quebec, British Columbia.
Top brand affinities include Ice Hockey World Championships, Winnipeg Jets, Toronto Maple Leafs, with strongest over-indexing on Ice Hockey World Championships (2.16× the country average).
Demographically, the Ottawa Senators audience skews more male with an average age of 40.2, and over-indexes on personality traits such as Patriotism, Family Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
The typical Ottawa Senators fan in Canada is more male, around 40.2 years old, with strong Patriotism tendencies and a notable affinity for Ice Hockey World Championships.
The key figures that characterise the Ottawa Senators profile in Canada.
31.6% are female, 68.4% are male, average age 40.2.
| Metric | Value |
|---|---|
| Female | 31.6% |
| Male | 68.4% |
| Average age | 40.2 |
| Estimated audience size | 3,967,877 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 18% | |
| 30-39 | 20% | |
| 40-49 | 22% | |
| 50+ | 22% |
of the worldwide Ottawa Senators audience comes from Canada.
| Country | Share |
|---|---|
| Canada | 61.8% |
| United States | 25.5% |
| Germany | 1.4% |
Where the Ottawa Senators audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Ontario | ~2.5M | 3.05× | |
| 02 | Nova Scotia | ~100K | 1.14× | |
| 03 | Prince Edward Island | ~20K | 1.03× | |
| 04 | New Brunswick | ~70K | 1.00× | |
| 05 | Newfoundland and Labrador | ~40K | 0.95× | |
| 06 | Quebec | ~700K | 0.89× | |
| 07 | Alberta | ~200K | 0.53× | |
| 08 | Manitoba | ~60K | 0.50× | |
| 09 | Saskatchewan | ~50K | 0.49× | |
| 10 | British Columbia | ~200K | 0.46× |
The strongest cross-interests of the Ottawa Senators audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Nashville Predators | Sports | 8.05× | ||
| 02 | Buffalo Sabres | Sports | 5.45× | ||
| 03 | Winnipeg Jets | Sports | 5.25× | ||
| 04 | Calgary Flames | Sports | 5.23× | ||
| 05 | Los Angeles Kings | Sports | 4.45× | ||
| 06 | Colorado Avalanche | Sports | 4.36× | ||
| 07 | Philadelphia Flyers | Sports | 3.83× | ||
| 08 | Carolina Hurricanes | Sports | 3.14× | ||
| 09 | Edmonton Oilers | Sports | 2.95× | ||
| 10 | Toronto Maple Leafs | Sports | 2.79× | ||
| 11 | Golf equipment | Sports | 2.34× | ||
| 12 | Sport Chek | Shopping | 2.28× | ||
| 13 | Ice Hockey World Championships | Sports | 2.16× | ||
| 14 | NHL (video game series) | Games | 2.10× | ||
| 15 | tsn | Sports | 2.02× | ||
| 16 | Vancouver Canucks | Sports | 1.85× | ||
| 17 | TVA Nouvelles | News | 1.77× | ||
| 18 | Montreal Canadiens | Sports | 1.60× | ||
| 19 | Sportsnet | Sports | 1.59× | ||
| 20 | Toronto Blue Jays | Sports | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.88× | |
| Family Orientation | CONSERVATISM | 0.88× | |
| Career Orientation | POWER | 0.87× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.42× | |
| Need for Security | CONSERVATISM | 0.48× | |
| Travelling | THRILL | 0.49× |
Ottawa Senators has an estimated audience of 3,967,877 people in Canada, concentrated in Ontario and Quebec.
31.6% of Ottawa Senators fans are female, 68.4% are male, with an average age of 40.2 years.
Ottawa Senators fans show strongest brand affinity for Ice Hockey World Championships (2.16×), Winnipeg Jets (5.25×), and Toronto Maple Leafs (2.79×) over the country average.
Ottawa Senators fans in Canada are most concentrated in Ontario (reach ~2.5M), Quebec (reach ~700K), and British Columbia (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Ottawa Senators itself, the audience over-indexes on Winnipeg Jets (5.25×), Toronto Maple Leafs (2.79×), Calgary Flames (5.23×), and Edmonton Oilers (2.95×) compared to the Canada average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for Ottawa Senators. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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