A data profile of the people who buy, follow and care about NFL in Canada — modelled from more than twelve digital signal sources. NFL has an estimated audience of 11,115,260 people in Canada.
The average NFL fan in Canada is 35.0 years old, more male, and lives primarily in Ontario.
The audience is concentrated in Ontario, Quebec, British Columbia.
Top brand affinities include 7-Eleven, Buffalo Sabres, Colorado Avalanche, with strongest over-indexing on 7-Eleven (1.69× the country average).
Demographically, the NFL audience skews more male with an average age of 35.0, and over-indexes on personality traits such as Family Orientation, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
The typical NFL fan in Canada is more male, around 35.0 years old, with strong Family Orientation tendencies and a notable affinity for 7-Eleven.
The key figures that characterise the NFL profile in Canada.
42.7% are female, 57.3% are male, average age 35.0.
| Metric | Value |
|---|---|
| Female | 42.7% |
| Male | 57.3% |
| Average age | 35.0 |
| Estimated audience size | 11,115,260 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 30% | |
| 20-29 | 23% | |
| 30-39 | 18% | |
| 40-49 | 16% | |
| 50+ | 13% |
of the worldwide NFL audience comes from Canada.
| Country | Share |
|---|---|
| United States | 60.1% |
| Canada | 4.3% |
| China | 3.2% |
Where the NFL audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Ontario | ~5M | 1.45× | |
| 02 | British Columbia | ~1.5M | 1.24× | |
| 03 | Saskatchewan | ~300K | 1.17× | |
| 04 | Alberta | ~1M | 1.13× | |
| 05 | Quebec | ~2M | 1.07× | |
| 06 | Nova Scotia | ~300K | 1.05× | |
| 07 | Manitoba | ~300K | 0.99× | |
| 08 | New Brunswick | ~200K | 0.85× | |
| 09 | Prince Edward Island | ~20K | 0.58× | |
| 10 | Newfoundland and Labrador | ~60K | 0.48× |
The strongest cross-interests of the NFL audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Aaron Rodgers | Sports | 2.77× | ||
| 02 | Tampa Bay Buccaneers | Sports | 2.39× | ||
| 03 | Buffalo Sabres | Sports | 2.03× | ||
| 04 | San Jose Sharks | Sports | 2.01× | ||
| 05 | Rory McIlroy | Sports | 1.99× | ||
| 06 | Colorado Avalanche | Sports | 1.97× | ||
| 07 | Dallas Stars | Sports | 1.97× | ||
| 08 | The Open Championship | Sports | 1.96× | ||
| 09 | Milwaukee Bucks | Sports | 1.96× | ||
| 10 | Vegas Golden Knights | Sports | 1.93× | ||
| 11 | Detroit Red Wings | Sports | 1.92× | ||
| 12 | Carolina Hurricanes | Sports | 1.92× | ||
| 13 | Philadelphia Flyers | Sports | 1.92× | ||
| 14 | United Airlines | Travel & Leisure | 1.83× | ||
| 15 | Denver Nuggets | Sports | 1.81× | ||
| 16 | PGA Championship | Sports | 1.73× | ||
| 17 | 7-Eleven | Shopping | 1.69× | ||
| 18 | Super Bowl | Sports | 1.62× | ||
| 19 | CBS Sports | Movies & TV | 1.62× | ||
| 20 | Boston Celtics | Sports | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 1.02× | |
| Patriotism | CONSERVATISM | 1.01× | |
| Healthy Lifestyle | BALANCE | 1.00× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 0.79× | |
| Quality Awareness | PREMIUM | 0.79× | |
| Risk Appetite | THRILL | 0.81× |
NFL has an estimated audience of 11,115,260 people in Canada, concentrated in Ontario and Quebec.
42.7% of NFL fans are female, 57.3% are male, with an average age of 35.0 years.
NFL fans show strongest brand affinity for 7-Eleven (1.69×), Buffalo Sabres (2.03×), and Colorado Avalanche (1.97×) over the country average.
NFL fans in Canada are most concentrated in Ontario (reach ~5M), Quebec (reach ~2M), and British Columbia (reach ~1.5M). These three regions account for the largest share of the active audience.
Beyond NFL itself, the audience over-indexes on Buffalo Sabres (2.03×), Colorado Avalanche (1.97×), Vegas Golden Knights (1.93×), and The Open Championship (1.96×) compared to the Canada average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for NFL. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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