NFL Audience in Canada
NFL has an estimated audience of 8,524,389 people in Canada. 42.7% are female, 57.3% are male, average age 35.0. Top regions: Ontario, Quebec, British Columbia. Top brand affinities: 7-Eleven, Rory McIlroy, Aaron Rodgers, Florida Panthers, The Open Championship.
The average NFL fan in Canada is 35.0 years old, more male, and lives primarily in Ontario. The audience is concentrated in Ontario, Quebec, British Columbia. Top brand affinities include 7-Eleven, Rory McIlroy, Aaron Rodgers, with strongest over-indexing on 7-Eleven (1.69× the country average). Demographically, the NFL audience skews more male with an average age of 35.0, and over-indexes on personality traits such as Family Orientation, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
Category: Sports · Type: Event · Subtype: American football
Demographics of NFL fans
| Metric | Value |
|---|---|
| Female | 42.7% |
| Male | 57.3% |
| Average age | 35.0 |
| Estimated audience size | 8,524,389 |
Audience persona
The typical NFL fan in Canada is more male, around 35.0 years old, with strong Family Orientation tendencies and a notable affinity for 7-Eleven.
Top regions in Canada
| Region | Reach | Affinity |
|---|---|---|
| Ontario | 5,180,409 | 1.45× |
| Quebec | 2,178,481 | 1.07× |
| British Columbia | 1,584,186 | 1.24× |
| Alberta | 1,191,393 | 1.13× |
| Manitoba | 316,153 | 0.99× |
| Saskatchewan | 314,684 | 1.17× |
| Nova Scotia | 266,586 | 1.05× |
| New Brunswick | 166,700 | 0.85× |
| Newfoundland and Labrador | 62,582 | 0.48× |
| Prince Edward Island | 24,246 | 0.58× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| 7-Eleven | 1.69× | Shopping |
| Rory McIlroy | 1.99× | Sports |
| Aaron Rodgers | 2.77× | Sports |
| Florida Panthers | 1.89× | Sports |
| The Open Championship | 1.96× | Sports |
| Detroit Red Wings | 1.92× | Sports |
| PGA Championship | 1.73× | Sports |
| Super Bowl | 1.62× | Sports |
| Denver Nuggets | 1.81× | Sports |
| Colorado Avalanche | 1.97× | Sports |
| San Jose Sharks | 2.01× | Sports |
| Buffalo Sabres | 2.03× | Sports |
| Dallas Stars | 1.97× | Sports |
| CBS Sports | 1.62× | Movies & TV |
| Tampa Bay Buccaneers | 2.39× | Sports |
| Milwaukee Bucks | 1.96× | Sports |
| United Airlines | 1.83× | Travel & Leisure |
| Giannis Antetokounmpo | 1.82× | Sports |
| New York Rangers | 1.92× | Sports |
| Carolina Hurricanes | 1.92× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 1.02 |
| Patriotism | CONSERVATISM | 1.01 |
| Healthy Lifestyle | BALANCE | 1.0 |
| LGBTQ+ Identity | OPEN | 0.98 |
| Need for Security | CONSERVATISM | 0.97 |
| Social Media Usage | JOY | 0.96 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 55.8% |
| Canada | 4.0% |
| China | 3.8% |
See NFL audiences in other countries
More American football audiences in Canada
- Super Bowl (2,352,941)
- Buffalo Bills (1,832,809)
- Travis Kelce (1,645,550)
- Kansas City Chiefs (1,170,955)
- New England Patriots (1,139,183)
Frequently asked questions
How many fans does NFL have in Canada?
NFL has an estimated audience of 8,524,389 people in Canada, concentrated in Ontario and Quebec.
What is the gender split and age of NFL fans?
42.7% of NFL fans are female, 57.3% are male, with an average age of 35.0 years.
Which brands do NFL fans like most?
NFL fans show strongest brand affinity for 7-Eleven (1.69×), Rory McIlroy (1.99×), and Aaron Rodgers (2.77×) over the country average.
Where do NFL fans live in Canada?
NFL fans in Canada are most concentrated in Ontario (reach 5,180,409), Quebec (reach 2,178,481), and British Columbia (reach 1,584,186). These three regions account for the largest share of the active audience.
What other brands do NFL fans also like?
Beyond NFL itself, the audience over-indexes on Rory McIlroy (1.99×), Aaron Rodgers (2.77×), Florida Panthers (1.89×), and The Open Championship (1.96×) compared to the Canada average.
How to read this data
Audience size is the estimated number of people in Canada who actively search for NFL. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.