Trade Audience in United Kingdom
Trade has an estimated audience of 9,745,589 people in United Kingdom. 47.3% are female, 52.7% are male, average age 46.1. Top regions: England, Scotland, South East. Top brand affinities: Sports nutrition, Diabetes mellitus awareness, Drinking establishment, Diana, Princess of Wales, Sapphire.
The average Trade fan in United Kingdom is 46.1 years old, balanced, and lives primarily in England. The audience is concentrated in England, Scotland, South East. Top brand affinities include Sports nutrition, Diabetes mellitus awareness, Drinking establishment, with strongest over-indexing on Sports nutrition (18.15× the country average). Demographically, the Trade audience skews balanced with an average age of 46.1, and over-indexes on personality traits such as Convenience Orientation, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
Category: Business & Career · Type: Topic
Demographics of Trade fans
| Metric | Value |
|---|---|
| Female | 47.3% |
| Male | 52.7% |
| Average age | 46.1 |
| Estimated audience size | 9,745,589 |
Audience persona
The typical Trade fan in United Kingdom is balanced, around 46.1 years old, with strong Convenience Orientation tendencies and a notable affinity for Sports nutrition.
Top regions in United Kingdom
| Region | Reach | Affinity |
|---|---|---|
| England | 7,309,192 | 1.69× |
| Scotland | 1,452,599 | 1.66× |
| South East | 783,076 | 0.6× |
| Wales | 677,020 | 1.22× |
| East of England | 582,175 | 0.65× |
| Yorkshire and the Humber | 578,018 | 0.74× |
| West Midlands | 359,762 | 0.86× |
| South West | 346,433 | 0.43× |
| Northern Ireland | 341,083 | 1.14× |
| East Midlands | 313,931 | 0.46× |
| North West | 238,492 | 0.23× |
| North East | 205,868 | 0.54× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Sports nutrition | 18.15× | Food & Beverages |
| Diabetes mellitus awareness | 14.42× | Health |
| Drinking establishment | 10.44× | Food & Beverages |
| Diana, Princess of Wales | 20.32× | Politics & Society |
| Sapphire | 14.98× | Fashion & Accessoires |
| Cyberwarfare | 24.74× | Technology & Electronics |
| Destination spa | 12.75× | Health |
| Lacto vegetarianism | 26.87× | Food & Beverages |
| Tax refund | 9.12× | Business & Career |
| Wine cocktail | 15.94× | Food & Beverages |
| Sustainable gardening | 19.2× | Home & Garden |
| Stress Relief | 21.15× | Health |
| Payment card | 11.63× | Fashion & Accessoires |
| Solar thermal energy | 15.46× | Home & Garden |
| 2.21× | Internet & Social Media | |
| Betfair | 2.84× | Games |
| Plug-in electric vehicle | 14.76× | Cars & Mobility |
| Ethanol | 4.91× | Health |
| Income tax | 6.99× | Business & Career |
| William Hill (bookmaker) | 2.01× | Games |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Convenience Orientation | PREMIUM | 1.29 |
| Price Sensitivity | PREMIUM | 1.24 |
| Luxury Orientation | PREMIUM | 1.21 |
| Need for Security | CONSERVATISM | 1.14 |
| Family Orientation | CONSERVATISM | 1.12 |
| Quality Awareness | PREMIUM | 1.08 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 17.0% |
| Brazil | 5.6% |
| Italy | 4.1% |
See Trade audiences in other countries
More Business & Career audiences in United Kingdom
- Food and drink (40,038,753)
- Arts and music (39,614,473)
- Shopping (38,059,513)
- Music (37,354,190)
- Food (36,602,968)
Frequently asked questions
How many fans does Trade have in United Kingdom?
Trade has an estimated audience of 9,745,589 people in United Kingdom, concentrated in England and Scotland.
What is the gender split and age of Trade fans?
47.3% of Trade fans are female, 52.7% are male, with an average age of 46.1 years.
Which brands do Trade fans like most?
Trade fans show strongest brand affinity for Sports nutrition (18.15×), Diabetes mellitus awareness (14.42×), and Drinking establishment (10.44×) over the country average.
Where do Trade fans live in United Kingdom?
Trade fans in United Kingdom are most concentrated in England (reach 7,309,192), Scotland (reach 1,452,599), and South East (reach 783,076). These three regions account for the largest share of the active audience.
What other brands do Trade fans also like?
Beyond Trade itself, the audience over-indexes on Diabetes mellitus awareness (14.42×), Drinking establishment (10.44×), Diana, Princess of Wales (20.32×), and Sapphire (14.98×) compared to the United Kingdom average.
How to read this data
Audience size is the estimated number of people in United Kingdom who actively search for Trade. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.