A data profile of the people who buy, follow and care about Trade in United Kingdom — modelled from more than twelve digital signal sources. Trade has an estimated audience of 9,745,589 people in United Kingdom.
The average Trade fan in United Kingdom is 46.1 years old, balanced, and lives primarily in England.
The audience is concentrated in England, Scotland, South East.
Top brand affinities include Esso, Wikipedia, WhatsApp, with strongest over-indexing on Esso (3.54× the country average).
Demographically, the Trade audience skews balanced with an average age of 46.1, and over-indexes on personality traits such as Need for Security, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Trade fan in United Kingdom is balanced, around 46.1 years old, with strong Need for Security tendencies and a notable affinity for Esso.
The key figures that characterise the Trade profile in United Kingdom.
47.3% are female, 52.7% are male, average age 46.1.
| Metric | Value |
|---|---|
| Female | 47.3% |
| Male | 52.7% |
| Average age | 46.1 |
| Estimated audience size | 9,745,589 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 14% | |
| 30-39 | 19% | |
| 40-49 | 24% | |
| 50+ | 37% |
of the worldwide Trade audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 17.0% |
| Brazil | 5.6% |
| Italy | 4.1% |
Where the Trade audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | England | ~7.5M | 1.69× | |
| 02 | Scotland | ~1.5M | 1.65× | |
| 03 | Wales | ~700K | 1.21× | |
| 04 | Northern Ireland | ~300K | 1.13× | |
| 05 | West Midlands | ~400K | 0.87× | |
| 06 | Yorkshire and the Humber | ~600K | 0.75× | |
| 07 | East of England | ~600K | 0.68× | |
| 08 | South East | ~800K | 0.62× | |
| 09 | North East | ~200K | 0.61× | |
| 10 | East Midlands | ~400K | 0.53× | |
| 11 | South West | ~400K | 0.50× | |
| 12 | North West | ~400K | 0.34× |
The strongest cross-interests of the Trade audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Esso | Cars & Mobility | 3.54× | ||
| 02 | Risk management | Business & Career | 3.51× | ||
| 03 | Wikipedia | Internet & Social Media | 3.05× | ||
| 04 | Betfair | Games | 2.86× | ||
| 05 | Mobile home | Cars & Mobility | 2.84× | ||
| 06 | Motorhome | Cars & Mobility | 2.84× | ||
| 07 | Refrigerator | Home & Garden | 2.77× | ||
| 08 | Forestry | Home & Garden | 2.56× | ||
| 09 | Fish and chips | Food & Beverages | 2.43× | ||
| 10 | Internet & Social Media | 2.42× | |||
| 11 | William Hill (bookmaker) | Games | 2.40× | ||
| 12 | Hot tub | Home & Garden | 2.39× | ||
| 13 | Satire | Literature | 2.17× | ||
| 14 | Dentistry | Business & Career | 2.11× | ||
| 15 | Hobby | Home & Garden | 2.04× | ||
| 16 | Distilled beverage | Food & Beverages | 1.77× | ||
| 17 | Aldi | Shopping | 1.66× | ||
| 18 | Volunteering | Politics & Society | 1.58× | ||
| 19 | Rugby union | Sports | 1.57× | ||
| 20 | Kitchen | Home & Garden | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.37× | |
| Convenience Orientation | PREMIUM | 1.34× | |
| Risk Appetite | THRILL | 1.31× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.74× | |
| Mindfulness | BALANCE | 0.83× | |
| Sports Activity | POWER | 0.83× |
Trade has an estimated audience of 9,745,589 people in United Kingdom, concentrated in England and Scotland.
47.3% of Trade fans are female, 52.7% are male, with an average age of 46.1 years.
Trade fans show strongest brand affinity for Esso (3.54×), Wikipedia (3.05×), and WhatsApp (2.42×) over the country average.
Trade fans in United Kingdom are most concentrated in England (reach ~7.5M), Scotland (reach ~1.5M), and South East (reach ~800K). These three regions account for the largest share of the active audience.
Beyond Trade itself, the audience over-indexes on Wikipedia (3.05×), WhatsApp (2.42×), William Hill (bookmaker) (2.4×), and Betfair (2.86×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Trade. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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