Trade Audience in Spain
Trade has an estimated audience of 8,595,465 people in Spain. 58.3% are female, 41.7% are male, average age 45.0. Top brand affinities: Singer-songwriter, MSN, Sports nutrition, Dentistry, Aldi.
Top brand affinities include Singer-songwriter, MSN, Sports nutrition, with strongest over-indexing on Singer-songwriter (7.96× the country average). Demographically, the Trade audience skews more female with an average age of 45.0, and over-indexes on personality traits such as Need for Security, Quality Awareness.
Category: Business & Career · Type: Topic
Demographics of Trade fans
| Metric | Value |
|---|---|
| Female | 58.3% |
| Male | 41.7% |
| Average age | 45.0 |
| Estimated audience size | 8,595,465 |
Audience persona
The typical Trade fan in Spain is more female, around 45.0 years old, with strong Need for Security tendencies and a notable affinity for Singer-songwriter.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Singer-songwriter | 7.96× | Music & Radio |
| MSN | 3.75× | News |
| Sports nutrition | 7.93× | Food & Beverages |
| Dentistry | 4.42× | Business & Career |
| Aldi | 2.47× | Shopping |
| TripAdvisor | 2.94× | Travel & Leisure |
| Iberia (airline) | 1.8× | Travel & Leisure |
| Movistar | 2.16× | Technology & Electronics |
| Oncology | 5.64× | Health |
| CAC 40 | 2.51× | Business & Career |
| Stradivarius | 2.2× | Shopping |
| 1.69× | Internet & Social Media | |
| Julio Iglesias | 1.99× | Music & Radio |
| Mapfre | 2.18× | Business & Career |
| Orange | 2.33× | Technology & Electronics |
| Wedding dress | 2.58× | Fashion & Accessoires |
| Coches.net | 1.57× | Cars & Mobility |
| Public administration | 3.76× | Business & Career |
| Lunch | 2.37× | Food & Beverages |
| Player versus player | 4.61× | Games |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.27 |
| Quality Awareness | PREMIUM | 1.17 |
| DIY Mentality | THRILL | 1.09 |
| Community Orientation | OPEN | 1.07 |
| Family Orientation | CONSERVATISM | 1.07 |
| Indulgence | JOY | 1.05 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 17.0% |
| Brazil | 5.6% |
| Italy | 4.1% |
See Trade audiences in other countries
More Business & Career audiences in Spain
- Entertainment (28,230,018)
- Food and drink (27,308,440)
- Sports (26,429,997)
- Business and industry (26,410,090)
- Arts and music (26,156,055)
How to read this data
Audience size is the estimated number of people in Spain who actively search for Trade. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.