A data profile of the people who buy, follow and care about Trade in Spain — modelled from more than twelve digital signal sources. Trade has an estimated audience of 8,595,465 people in Spain.
Trade has an estimated audience of 8,595,465 people in Spain. 58.3% are female, 41.7% are male, average age 45.0. Top brand affinities: Iberia (airline), WhatsApp, Refrigerator, Distilled beverage, Betfair.
Top brand affinities include Iberia (airline), WhatsApp, Refrigerator, with strongest over-indexing on Iberia (airline) (2.66× the country average).
Demographically, the Trade audience skews more female with an average age of 45.0, and over-indexes on personality traits such as Quality Awareness, Individualism.
The typical Trade fan in Spain is more female, around 45.0 years old, with strong Quality Awareness tendencies and a notable affinity for Iberia (airline).
The key figures that characterise the Trade profile in Spain.
58.3% are female, 41.7% are male, average age 45.0.
| Metric | Value |
|---|---|
| Female | 58.3% |
| Male | 41.7% |
| Average age | 45.0 |
| Estimated audience size | 8,595,465 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 14% | |
| 30-39 | 20% | |
| 40-49 | 28% | |
| 50+ | 31% |
of the worldwide Trade audience comes from Spain.
| Country | Share |
|---|---|
| United States | 17.0% |
| Brazil | 5.6% |
| Italy | 4.1% |
The strongest cross-interests of the Trade audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Satire | Literature | 4.46× | ||
| 02 | Betfair | Games | 3.89× | ||
| 03 | Refrigerator | Home & Garden | 3.59× | ||
| 04 | Rayo Vallecano | Travel & Leisure | 3.25× | ||
| 05 | Headphones | Technology & Electronics | 3.15× | ||
| 06 | Forex Online Trading | Business & Career | 3.14× | ||
| 07 | Internet & Social Media | 2.79× | |||
| 08 | Iberia (airline) | Travel & Leisure | 2.66× | ||
| 09 | Volunteering | Politics & Society | 2.50× | ||
| 10 | Distilled beverage | Food & Beverages | 2.46× | ||
| 11 | Innovation | Business & Career | 2.32× | ||
| 12 | Real property | Home & Garden | 2.27× | ||
| 13 | Dentistry | Business & Career | 2.24× | ||
| 14 | Sustainable energy | Home & Garden | 2.18× | ||
| 15 | Mango | Shopping | 2.03× | ||
| 16 | Badoo | Internet & Social Media | 1.78× | ||
| 17 | TripAdvisor | Travel & Leisure | 1.74× | ||
| 18 | Aldi | Shopping | 1.62× | ||
| 19 | MSN | News | 1.59× | ||
| 20 | Take-out | Food & Beverages | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.40× | |
| Individualism | JOY | 1.36× | |
| Risk Appetite | THRILL | 1.34× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.84× | |
| Creativity | OPEN | 0.90× | |
| Sports Activity | POWER | 0.91× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Trade. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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