Trade Audience in Italy
Trade has an estimated audience of 10,274,611 people in Italy. 47.4% are female, 52.6% are male, average age 44.9. Top regions: Lombardy, Lazio, Campania. Top brand affinities: Wikipedia, WhatsApp, Personal finance, Mediaset, Genetics.
The average Trade fan in Italy is 44.9 years old, balanced, and lives primarily in Lombardy. The audience is concentrated in Lombardy, Lazio, Campania. Top brand affinities include Wikipedia, WhatsApp, Personal finance, with strongest over-indexing on Wikipedia (3.74× the country average). Demographically, the Trade audience skews balanced with an average age of 44.9, and over-indexes on personality traits such as Convenience Orientation, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
Category: Business & Career · Type: Topic
Demographics of Trade fans
| Metric | Value |
|---|---|
| Female | 47.4% |
| Male | 52.6% |
| Average age | 44.9 |
| Estimated audience size | 10,274,611 |
Audience persona
The typical Trade fan in Italy is balanced, around 44.9 years old, with strong Convenience Orientation tendencies and a notable affinity for Wikipedia.
Trade fans by region: top regions in Italy
| Region | Reach | Affinity |
|---|---|---|
| Lombardy | ~2.5M | 1.32× |
| Lazio | ~1.5M | 1.17× |
| Campania | ~1.5M | 1.21× |
| Sicilia | ~1M | 1.26× |
| Emilia-Romagna | ~900K | 1.06× |
| Veneto | ~900K | 1.07× |
| Piedmont | ~800K | 1.05× |
| Puglia | ~800K | 1.12× |
| Tuscany | ~700K | 1.02× |
| Calabria | ~300K | 1.07× |
| Marche | ~300K | 1.01× |
| Liguria | ~300K | 0.88× |
| Sardinia | ~300K | 0.87× |
| Abruzzo | ~200K | 0.98× |
| Trentino-Alto Adige/Südtirol | ~200K | 1.11× |
| Friuli-Venezia Giulia | ~200K | 0.99× |
| Umbria | ~100K | 0.88× |
| Basilicata | ~80K | 0.84× |
| Molise | ~40K | 0.79× |
| Aosta Valley | ~20K | 0.77× |
Top brand affinities of Trade fans
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Wikipedia | 3.74× | Internet & Social Media |
| 1.95× | Internet & Social Media | |
| Personal finance | 1.96× | Business & Career |
| Mediaset | 2.55× | Technology & Electronics |
| Genetics | 2.11× | Kids & Family |
| Satire | 2.9× | Literature |
| Borsa Italiana | 1.63× | Business & Career |
| AutoScout24 | 1.78× | Cars & Mobility |
| Champagne | 2.18× | Food & Beverages |
| Volunteering | 1.69× | Politics & Society |
| Milk | 1.66× | Food & Beverages |
| Innovation | 1.74× | Business & Career |
| Real property | 1.53× | Home & Garden |
| General practitioner | 2.27× | Health |
| Instant messaging | 1.55× | Internet & Social Media |
| Dentistry | 2.25× | Business & Career |
| New Testament | 3.28× | Politics & Society |
| Financial services | 1.55× | Business & Career |
| Renewable energy | 1.62× | Business & Career |
| Sustainable energy | 1.69× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Convenience Orientation | PREMIUM | 1.45 |
| Community Orientation | OPEN | 1.27 |
| Risk Appetite | THRILL | 1.21 |
| Career Orientation | POWER | 1.21 |
| Individualism | JOY | 1.15 |
| Need for Security | CONSERVATISM | 1.15 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 17.0% |
| Brazil | 5.6% |
| Italy | 4.1% |
See Trade audiences in other countries
More Business & Career audiences in Italy
- Shopping (40,184,269)
- Music (40,110,040)
- Food (39,361,997)
- Sports and outdoors (39,246,828)
- Arts and music (38,946,005)
Frequently asked questions
How many fans does Trade have in Italy?
Trade has an estimated audience of 10,274,611 people in Italy, concentrated in Lombardy and Lazio.
What is the gender split and age of Trade fans?
47.4% of Trade fans are female, 52.6% are male, with an average age of 44.9 years.
Which brands do Trade fans like most?
Trade fans show strongest brand affinity for Wikipedia (3.74×), WhatsApp (1.95×), and Personal finance (1.96×) over the country average.
Where do Trade fans live in Italy?
Trade fans in Italy are most concentrated in Lombardy (reach ~2.5M), Lazio (reach ~1.5M), and Campania (reach ~1.5M). These three regions account for the largest share of the active audience.
What other brands do Trade fans also like?
Beyond Trade itself, the audience over-indexes on WhatsApp (1.95×), Personal finance (1.96×), Mediaset (2.55×), and Genetics (2.11×) compared to the Italy average.
How to read this data
Audience size is the estimated number of people in Italy who actively search for Trade. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.