A data profile of the people who buy, follow and care about Trade in Italy — modelled from more than twelve digital signal sources. Trade has an estimated audience of 10,274,611 people in Italy.
The average Trade fan in Italy is 44.9 years old, balanced, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Campania.
Top brand affinities include Wikipedia, WhatsApp, Personal finance, with strongest over-indexing on Wikipedia (3.74× the country average).
Demographically, the Trade audience skews balanced with an average age of 44.9, and over-indexes on personality traits such as Convenience Orientation, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Trade fan in Italy is balanced, around 44.9 years old, with strong Convenience Orientation tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Trade profile in Italy.
47.4% are female, 52.6% are male, average age 44.9.
| Metric | Value |
|---|---|
| Female | 47.4% |
| Male | 52.6% |
| Average age | 44.9 |
| Estimated audience size | 10,274,611 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 14% | |
| 30-39 | 21% | |
| 40-49 | 24% | |
| 50+ | 32% |
of the worldwide Trade audience comes from Italy.
| Country | Share |
|---|---|
| United States | 17.0% |
| Brazil | 5.6% |
| Italy | 4.1% |
Where the Trade audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Lombardy | ~2.5M | 1.32× | |
| 02 | Sicilia | ~1M | 1.26× | |
| 03 | Campania | ~1.5M | 1.21× | |
| 04 | Lazio | ~1.5M | 1.17× | |
| 05 | Puglia | ~800K | 1.12× | |
| 06 | Trentino-Alto Adige/Südtirol | ~200K | 1.11× | |
| 07 | Veneto | ~900K | 1.07× | |
| 08 | Calabria | ~300K | 1.07× | |
| 09 | Emilia-Romagna | ~900K | 1.06× | |
| 10 | Piedmont | ~800K | 1.05× | |
| 11 | Tuscany | ~700K | 1.02× | |
| 12 | Marche | ~300K | 1.01× | |
| 13 | Friuli-Venezia Giulia | ~200K | 0.99× | |
| 14 | Abruzzo | ~200K | 0.98× | |
| 15 | Liguria | ~300K | 0.88× | |
| 16 | Umbria | ~100K | 0.88× | |
| 17 | Sardinia | ~300K | 0.87× | |
| 18 | Basilicata | ~80K | 0.84× | |
| 19 | Molise | ~40K | 0.79× | |
| 20 | Aosta Valley | ~20K | 0.77× |
The strongest cross-interests of the Trade audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Wikipedia | Internet & Social Media | 3.74× | ||
| 02 | New Testament | Politics & Society | 3.28× | ||
| 03 | Satire | Literature | 2.90× | ||
| 04 | Mediaset | Technology & Electronics | 2.55× | ||
| 05 | General practitioner | Health | 2.27× | ||
| 06 | Dentistry | Business & Career | 2.25× | ||
| 07 | Champagne | Food & Beverages | 2.18× | ||
| 08 | Genetics | Kids & Family | 2.11× | ||
| 09 | Personal finance | Business & Career | 1.96× | ||
| 10 | Internet & Social Media | 1.95× | |||
| 11 | AutoScout24 | Cars & Mobility | 1.78× | ||
| 12 | Innovation | Business & Career | 1.74× | ||
| 13 | Volunteering | Politics & Society | 1.69× | ||
| 14 | Sustainable energy | Home & Garden | 1.69× | ||
| 15 | Milk | Food & Beverages | 1.66× | ||
| 16 | Borsa Italiana | Business & Career | 1.63× | ||
| 17 | Renewable energy | Business & Career | 1.62× | ||
| 18 | Instant messaging | Internet & Social Media | 1.55× | ||
| 19 | Financial services | Business & Career | 1.55× | ||
| 20 | Real property | Home & Garden | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.45× | |
| Community Orientation | OPEN | 1.27× | |
| Risk Appetite | THRILL | 1.21× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.81× | |
| Price Sensitivity | PREMIUM | 0.82× | |
| Extroversion | THRILL | 0.86× |
Trade has an estimated audience of 10,274,611 people in Italy, concentrated in Lombardy and Lazio.
47.4% of Trade fans are female, 52.6% are male, with an average age of 44.9 years.
Trade fans show strongest brand affinity for Wikipedia (3.74×), WhatsApp (1.95×), and Personal finance (1.96×) over the country average.
Trade fans in Italy are most concentrated in Lombardy (reach ~2.5M), Lazio (reach ~1.5M), and Campania (reach ~1.5M). These three regions account for the largest share of the active audience.
Beyond Trade itself, the audience over-indexes on WhatsApp (1.95×), Personal finance (1.96×), Mediaset (2.55×), and Genetics (2.11×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Trade. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.