A data profile of the people who buy, follow and care about Trade in Belgium — modelled from more than twelve digital signal sources. Trade has an estimated audience of 1,202,366 people in Belgium.
The average Trade fan in Belgium is 44.8 years old, balanced, and lives primarily in Hainaut.
The audience is concentrated in Hainaut, Brussels, Liege.
Top brand affinities include AutoScout24, Innovation, Intermarché, with strongest over-indexing on AutoScout24 (1.58× the country average).
Demographically, the Trade audience skews balanced with an average age of 44.8, and over-indexes on personality traits such as Patriotism, Individualism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 11 regions tracked by Rascasse.
The typical Trade fan in Belgium is balanced, around 44.8 years old, with strong Patriotism tendencies and a notable affinity for AutoScout24.
The key figures that characterise the Trade profile in Belgium.
47.3% are female, 52.7% are male, average age 44.8.
| Metric | Value |
|---|---|
| Female | 47.3% |
| Male | 52.7% |
| Average age | 44.8 |
| Estimated audience size | 1,202,366 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 17% | |
| 30-39 | 18% | |
| 40-49 | 24% | |
| 50+ | 33% |
of the worldwide Trade audience comes from Belgium.
| Country | Share |
|---|---|
| United States | 17.0% |
| Brazil | 5.6% |
| Italy | 4.1% |
Where the Trade audience in Belgium is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Brussels | ~100K | 1.56× | |
| 02 | Liege | ~100K | 1.16× | |
| 03 | Hainaut | ~100K | 1.15× | |
| 04 | Flemish Brabant | ~100K | 1.05× | |
| 05 | Province of Namur | ~50K | 0.97× | |
| 06 | Antwerp | ~100K | 0.94× | |
| 07 | Limburg | ~50K | 0.92× | |
| 08 | Luxembourg | ~30K | 0.90× | |
| 09 | Walloon Brabant | ~30K | 0.88× | |
| 10 | East Flanders | ~100K | 0.86× | |
| 11 | West Flanders | ~80K | 0.75× |
The strongest cross-interests of the Trade audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Shawl | Fashion & Accessoires | 2.66× | ||
| 02 | Vehicle insurance | Cars & Mobility | 2.47× | ||
| 03 | Auction | Shopping | 1.99× | ||
| 04 | Innovation | Business & Career | 1.96× | ||
| 05 | Home business | Business & Career | 1.95× | ||
| 06 | Online chat | Technology & Electronics | 1.92× | ||
| 07 | Wholesale | Fashion & Accessoires | 1.83× | ||
| 08 | Middle school | Business & Career | 1.82× | ||
| 09 | Van | Cars & Mobility | 1.80× | ||
| 10 | Electronic funds transfer | Business & Career | 1.78× | ||
| 11 | Folklore | Politics & Society | 1.68× | ||
| 12 | Monarchy | Politics & Society | 1.65× | ||
| 13 | Stuttgart | Travel & Leisure | 1.59× | ||
| 14 | AutoScout24 | Cars & Mobility | 1.58× | ||
| 15 | Logistics | Business & Career | 1.56× | ||
| 16 | Morocco | Travel & Leisure | 1.55× | ||
| 17 | BNP Paribas | Business & Career | 1.53× | ||
| 18 | Intermarché | Shopping | 1.52× | ||
| 19 | Solar energy | Home & Garden | 1.52× | ||
| 20 | Boulanger | Shopping | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.61× | |
| Individualism | JOY | 1.46× | |
| Tradition | CONSERVATISM | 1.35× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.81× | |
| Healthy Lifestyle | BALANCE | 0.87× | |
| Sustainability | BALANCE | 0.88× |
Trade has an estimated audience of 1,202,366 people in Belgium, concentrated in Hainaut and Brussels.
47.3% of Trade fans are female, 52.7% are male, with an average age of 44.8 years.
Trade fans show strongest brand affinity for AutoScout24 (1.58×), Innovation (1.96×), and Intermarché (1.52×) over the country average.
Trade fans in Belgium are most concentrated in Hainaut (reach ~100K), Brussels (reach ~100K), and Liege (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Trade itself, the audience over-indexes on Innovation (1.96×), Intermarché (1.52×), Auction (1.99×), and Folklore (1.68×) compared to the Belgium average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for Trade. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.