A data profile of the people who buy, follow and care about Trade in Austria — modelled from more than twelve digital signal sources. Trade has an estimated audience of 901,782 people in Austria.
Trade has an estimated audience of 901,782 people in Austria. 46.4% are female, 53.6% are male, average age 43.8. Top brand affinities: Kronen Zeitung, Billa (supermarket), WhatsApp, Politics, Austrian Airlines.
Top brand affinities include Kronen Zeitung, Billa (supermarket), WhatsApp, with strongest over-indexing on Kronen Zeitung (1.72× the country average).
Demographically, the Trade audience skews balanced with an average age of 43.8, and over-indexes on personality traits such as Community Orientation, Career Orientation.
The typical Trade fan in Austria is balanced, around 43.8 years old, with strong Community Orientation tendencies and a notable affinity for Kronen Zeitung.
The key figures that characterise the Trade profile in Austria.
46.4% are female, 53.6% are male, average age 43.8.
| Metric | Value |
|---|---|
| Female | 46.4% |
| Male | 53.6% |
| Average age | 43.8 |
| Estimated audience size | 901,782 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 17% | |
| 30-39 | 21% | |
| 40-49 | 26% | |
| 50+ | 28% |
of the worldwide Trade audience comes from Austria.
| Country | Share |
|---|---|
| United States | 17.0% |
| Brazil | 5.6% |
| Italy | 4.1% |
The strongest cross-interests of the Trade audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Gambling | Games | 2.54× | ||
| 02 | First-person shooter games | Games | 2.33× | ||
| 03 | Politics | Politics & Society | 2.27× | ||
| 04 | Internet & Social Media | 2.23× | |||
| 05 | Bicycle | Cars & Mobility | 2.19× | ||
| 06 | Innovation | Business & Career | 2.14× | ||
| 07 | Toys | Games | 1.93× | ||
| 08 | Distilled beverage | Food & Beverages | 1.91× | ||
| 09 | Hornbach | Shopping | 1.89× | ||
| 10 | Austrian Airlines | Travel & Leisure | 1.86× | ||
| 11 | Blues music | Music & Radio | 1.86× | ||
| 12 | Hobby | Home & Garden | 1.84× | ||
| 13 | Billa (supermarket) | Shopping | 1.77× | ||
| 14 | Cineplexx Cinemas | Movies & TV | 1.77× | ||
| 15 | Kronen Zeitung | News | 1.72× | ||
| 16 | Electronics | Technology & Electronics | 1.71× | ||
| 17 | Wikipedia | Internet & Social Media | 1.70× | ||
| 18 | Freeware | Technology & Electronics | 1.64× | ||
| 19 | Hair products | Beauty & Wellness | 1.63× | ||
| 20 | Spas | Beauty & Wellness | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.70× | |
| Career Orientation | POWER | 1.69× | |
| Need for Security | CONSERVATISM | 1.37× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.81× | |
| Healthy Lifestyle | BALANCE | 0.86× | |
| Design Affinity | PREMIUM | 0.92× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Austria who actively search for Trade. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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