A data profile of the people who buy, follow and care about Trade in Portugal — modelled from more than twelve digital signal sources. Trade has an estimated audience of 2,484,953 people in Portugal.
The average Trade fan in Portugal is 46.1 years old, balanced, and lives primarily in Lisbon District.
The audience is concentrated in Lisbon District, Porto District, Setúbal District.
Top brand affinities include WhatsApp, Real property, Drop shipping, with strongest over-indexing on WhatsApp (1.7× the country average).
Demographically, the Trade audience skews balanced with an average age of 46.1, and over-indexes on personality traits such as Risk Appetite, Indulgence.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Trade fan in Portugal is balanced, around 46.1 years old, with strong Risk Appetite tendencies and a notable affinity for WhatsApp.
The key figures that characterise the Trade profile in Portugal.
45.3% are female, 54.7% are male, average age 46.1.
| Metric | Value |
|---|---|
| Female | 45.3% |
| Male | 54.7% |
| Average age | 46.1 |
| Estimated audience size | 2,484,953 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 12% | |
| 30-39 | 19% | |
| 40-49 | 27% | |
| 50+ | 35% |
of the worldwide Trade audience comes from Portugal.
| Country | Share |
|---|---|
| United States | 17.0% |
| Brazil | 5.6% |
| Italy | 4.1% |
Where the Trade audience in Portugal is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Lisbon District | ~1M | 1.35× | |
| 02 | Setúbal District | ~400K | 1.30× | |
| 03 | Porto District | ~700K | 1.26× | |
| 04 | Santarém District | ~100K | 1.26× | |
| 05 | Aveiro District | ~200K | 1.21× | |
| 06 | Leiria District | ~200K | 1.19× | |
| 07 | Braga District | ~300K | 1.17× | |
| 08 | Faro District | ~200K | 1.11× | |
| 09 | Coimbra District | ~100K | 1.11× | |
| 10 | Viseu District | ~90K | 1.06× | |
| 11 | Madeira | ~70K | 1.00× | |
| 12 | Viana do Castelo District | ~60K | 1.00× | |
| 13 | Castelo Branco District | ~50K | 0.97× | |
| 14 | Bragança District | ~30K | 0.95× | |
| 15 | Beja District | ~40K | 0.92× | |
| 16 | Guarda District | ~30K | 0.91× | |
| 17 | Azores | ~60K | 0.90× | |
| 18 | Vila Real District | ~40K | 0.90× | |
| 19 | Évora District | ~40K | 0.90× | |
| 20 | Portalegre District | ~20K | 0.90× |
The strongest cross-interests of the Trade audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | SporTV | Sports | 2.32× | ||
| 02 | Sport Club Corinthians Paulista | Sports | 2.14× | ||
| 03 | Solar panel | Home & Garden | 1.87× | ||
| 04 | Europcar | Cars & Mobility | 1.79× | ||
| 05 | Venture capital | Business & Career | 1.78× | ||
| 06 | Car dealership | Cars & Mobility | 1.75× | ||
| 07 | Donation | Business & Career | 1.72× | ||
| 08 | Internet & Social Media | 1.70× | |||
| 09 | Risk management | Business & Career | 1.69× | ||
| 10 | EDreams | Travel & Leisure | 1.65× | ||
| 11 | First-person shooter games | Games | 1.61× | ||
| 12 | Norauto | Cars & Mobility | 1.61× | ||
| 13 | Real property | Home & Garden | 1.60× | ||
| 14 | S.C. Braga | Sports | 1.58× | ||
| 15 | Drop shipping | Shopping | 1.57× | ||
| 16 | Purchase discount | Shopping | 1.54× | ||
| 17 | Gambling | Games | 1.53× | ||
| 18 | TAP Portugal | Travel & Leisure | 1.53× | ||
| 19 | French cuisine | Food & Beverages | 1.53× | ||
| 20 | Black Friday (shopping) | Shopping | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 1.21× | |
| Indulgence | JOY | 1.18× | |
| Community Orientation | OPEN | 1.17× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.79× | |
| Family Orientation | CONSERVATISM | 0.82× | |
| Creativity | OPEN | 0.87× |
Trade has an estimated audience of 2,484,953 people in Portugal, concentrated in Lisbon District and Porto District.
45.3% of Trade fans are female, 54.7% are male, with an average age of 46.1 years.
Trade fans show strongest brand affinity for WhatsApp (1.7×), Real property (1.6×), and Drop shipping (1.57×) over the country average.
Trade fans in Portugal are most concentrated in Lisbon District (reach ~1M), Porto District (reach ~700K), and Setúbal District (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Trade itself, the audience over-indexes on Real property (1.6×), Drop shipping (1.57×), Black Friday (shopping) (1.51×), and EDreams (1.65×) compared to the Portugal average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Trade. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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