Stock Audience in Germany
Stock has an estimated audience of 2,160,676 people in Germany. 42.4% are female, 57.6% are male, average age 37.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Progressive rock, Cocktail, Unique Gifts, Stradivarius, Haberler.
The average Stock fan in Germany is 37.2 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Progressive rock, Cocktail, Unique Gifts, with strongest over-indexing on Progressive rock (4.09× the country average). Demographically, the Stock audience skews more male with an average age of 37.2, and over-indexes on personality traits such as Risk Appetite, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Topic
Demographics of Stock fans
| Metric | Value |
|---|---|
| Female | 42.4% |
| Male | 57.6% |
| Average age | 37.2 |
| Estimated audience size | 2,160,676 |
Audience persona
The typical Stock fan in Germany is more male, around 37.2 years old, with strong Risk Appetite tendencies and a notable affinity for Progressive rock.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 458,530 | 0.97× |
| Bayern | 371,237 | 1.07× |
| Baden-Württemberg | 288,760 | 0.98× |
| Hessen | 196,181 | 1.19× |
| Niedersachsen | 183,216 | 0.87× |
| Hamburg | 136,812 | 2.8× |
| Schleswig-Holstein | 114,659 | 1.48× |
| Berlin | 107,822 | 1.12× |
| Rheinland-Pfalz | 85,371 | 0.79× |
| Sachsen | 70,243 | 0.66× |
| Brandenburg | 48,408 | 0.72× |
| Thüringen | 33,940 | 0.62× |
| Sachsen-Anhalt | 32,134 | 0.57× |
| Mecklenburg-Vorpommern | 25,406 | 0.62× |
| Saarland | 17,622 | 0.66× |
| Bremen | 16,383 | 0.89× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Progressive rock | 4.09× | Music & Radio |
| Cocktail | 1.59× | Food & Beverages |
| Unique Gifts | 1.75× | Shopping |
| Stradivarius | 1.97× | Shopping |
| Haberler | 1.55× | News |
| Home Delivery | 2.98× | Food & Beverages |
| Christmas Gift | 1.82× | Kids & Family |
| Natural rubber | 2.34× | Cars & Mobility |
| Birthday Gifts | 1.63× | Kids & Family |
| Preacher (comics) | 6.19× | Literature |
| Jaguar F-Pace | 5.82× | Cars & Mobility |
| Business English | 2.4× | Business & Career |
| Icon (magazine) | 2.05× | Arts & Culture |
| Molly Hatchet | 10.01× | Music & Radio |
| Scorpio (comics) | 8.82× | Literature |
| Corona (band) | 1.51× | Music & Radio |
| Euphonium | 6.46× | Music & Radio |
| Golem | 1.81× | Technology & Electronics |
| Noodle (Gorillaz) | 1.75× | Music & Radio |
| Caprivi Strip | 5.31× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 2.84 |
| Indulgence | JOY | 1.49 |
| Career Orientation | POWER | 1.48 |
| Need for Security | CONSERVATISM | 1.42 |
| Luxury Orientation | PREMIUM | 1.4 |
| Early Adopter Mentality | POWER | 1.38 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.2% |
| India | 8.3% |
| Taiwan | 5.2% |
See Stock audiences in other countries
More Business & Career audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Stock have in Germany?
Stock has an estimated audience of 2,160,676 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Stock fans?
42.4% of Stock fans are female, 57.6% are male, with an average age of 37.2 years.
Which brands do Stock fans like most?
Stock fans show strongest brand affinity for Progressive rock (4.09×), Cocktail (1.59×), and Unique Gifts (1.75×) over the country average.
Where do Stock fans live in Germany?
Stock fans in Germany are most concentrated in Nordrhein-Westfalen (reach 458,530), Bayern (reach 371,237), and Baden-Württemberg (reach 288,760). These three regions account for the largest share of the active audience.
What other brands do Stock fans also like?
Beyond Stock itself, the audience over-indexes on Cocktail (1.59×), Unique Gifts (1.75×), Stradivarius (1.97×), and Haberler (1.55×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Stock. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.