Rascasse Audience Intelligence

Stock Audience in Germany

A data profile of the people who buy, follow and care about Stock in Germany — modelled from more than twelve digital signal sources. Stock has an estimated audience of 2,160,676 people in Germany.

#1801among Topic in Germany#306in Business & Career

The average Stock fan in Germany is 37.2 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Home insurance, Stock market, Tagesschau, with strongest over-indexing on Home insurance (16.93× the country average).

Demographically, the Stock audience skews more male with an average age of 37.2, and over-indexes on personality traits such as Risk Appetite, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Stock fan in Germany is more male, around 37.2 years old, with strong Risk Appetite tendencies and a notable affinity for Home insurance.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Stock profile in Germany.

Audience size
2.2M
in Germany
Gender
42.4%♀
57.6% male
Age
37.2
average years
Country rank
#3090
Topic in Germany
Fig. 01

Search interest · 12-month trend

-32%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Stock fans

42.4% are female, 57.6% are male, average age 37.2.

Fig. 02

Gender split

42.4%
Female
57.6%
Male
Demographic split for Stock audience in Germany
MetricValue
Female42.4%
Male57.6%
Average age37.2
Estimated audience size2,160,676
Fig. 03

Age distribution

Ø 37.2
average years
Age distribution of the Stock audience in Germany
Age bracketShare%
16-1926%
20-2919%
30-3919%
40-4919%
50+17%
Fig. 04

Worldwide distribution

1.3%

of the worldwide Stock audience comes from Germany.

Worldwide audience distribution share by country for Stock
CountryShare
United States21.2%
India8.3%
Taiwan5.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Stock audience in Germany is strongest.

Fig. 05

Top regions by affinity

Stock fans by region: top regions in Germany
#RegionReachAffinity×
01Hamburg~100K2.67×
02Schleswig-Holstein~100K1.44×
03Hessen~200K1.18×
04Berlin~100K1.09×
05Bayern~400K1.07×
06Nordrhein-Westfalen~500K0.98×
07Baden-Württemberg~300K0.98×
08Bremen~20K0.93×
09Niedersachsen~200K0.88×
10Rheinland-Pfalz~90K0.84×
11Sachsen~80K0.76×
12Brandenburg~50K0.76×
13Saarland~20K0.74×
14Thüringen~40K0.68×
15Mecklenburg-Vorpommern~30K0.68×
16Sachsen-Anhalt~40K0.64×
Fig. 06

Affinity by region

Affinity by region — Stock, Germany
0.64×1.00×2.67×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Stock audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Stock audience
#·InterestCategoryAffinity×
01Home insuranceBusiness & Career16.93×
02Day traderBusiness & Career11.99×
03Mutual fundBusiness & Career8.87×
04MarketWatchBusiness & Career7.91×
05Stock marketBusiness & Career7.34×
06Money managementBusiness & Career7.17×
07India national cricket teamSports6.85×
08Stock exchangeBusiness & Career5.80×
09Mortgage calculatorHome & Garden3.75×
10Tour de FranceSports2.86×
11FocusNews2.35×
12Efficient energy useTechnology & Electronics2.17×
13TransfermarktSports2.07×
14TagesschauMovies & TV1.99×
15RyanairTravel & Leisure1.90×
16German languagePolitics & Society1.75×
17CommerzbankBusiness & Career1.74×
18BankingBusiness & Career1.70×
19Netto Marken-DiscountShopping1.64×
20NatureHome & Garden1.63×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Stock audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Stock audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL3.42×
Need for SecurityCONSERVATISM1.68×
Career OrientationPOWER1.63×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Stock audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.76×
Healthy LifestyleBALANCE0.87×
Sports ActivityPOWER0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Stock have in Germany?

Stock has an estimated audience of 2,160,676 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Stock fans?

42.4% of Stock fans are female, 57.6% are male, with an average age of 37.2 years.

03

Which brands do Stock fans like most?

Stock fans show strongest brand affinity for Home insurance (16.93×), Stock market (7.34×), and Tagesschau (1.99×) over the country average.

04

Where do Stock fans live in Germany?

Stock fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~500K), Bayern (reach ~400K), and Baden-Württemberg (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Stock fans also like?

Beyond Stock itself, the audience over-indexes on Stock market (7.34×), Tagesschau (1.99×), Stock exchange (5.8×), and Day trader (11.99×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in Germany

See Stock audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Stock. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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