Stock Audience in Canada
Stock has an estimated audience of 4,326,853 people in Canada. 44.9% are female, 55.1% are male, average age 40.9. Top regions: Ontario, Quebec, British Columbia. Top brand affinities: Real property, Home Appliances, TD Canada Trust, India national cricket team, Master of Business Administration.
The average Stock fan in Canada is 40.9 years old, more male, and lives primarily in Ontario. The audience is concentrated in Ontario, Quebec, British Columbia. Top brand affinities include Real property, Home Appliances, TD Canada Trust, with strongest over-indexing on Real property (1.89× the country average). Demographically, the Stock audience skews more male with an average age of 40.9, and over-indexes on personality traits such as Career Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
Category: Business & Career · Type: Topic
Demographics of Stock fans
| Metric | Value |
|---|---|
| Female | 44.9% |
| Male | 55.1% |
| Average age | 40.9 |
| Estimated audience size | 4,326,853 |
Audience persona
The typical Stock fan in Canada is more male, around 40.9 years old, with strong Career Orientation tendencies and a notable affinity for Real property.
Top regions in Canada
| Region | Reach | Affinity |
|---|---|---|
| Ontario | 3,119,214 | 1.72× |
| Quebec | 1,172,562 | 1.13× |
| British Columbia | 995,836 | 1.54× |
| Alberta | 656,882 | 1.23× |
| Manitoba | 139,949 | 0.86× |
| Saskatchewan | 128,615 | 0.94× |
| Nova Scotia | 99,725 | 0.77× |
| New Brunswick | 77,198 | 0.77× |
| Newfoundland and Labrador | 36,522 | 0.55× |
| Prince Edward Island | 12,916 | 0.61× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Real property | 1.89× | Home & Garden |
| Home Appliances | 1.52× | Home & Garden |
| TD Canada Trust | 1.58× | Business & Career |
| India national cricket team | 3.62× | Sports |
| Master of Business Administration | 2.17× | Business & Career |
| Stock market | 2.14× | Business & Career |
| Flipkart | 3.8× | Shopping |
| Innovation | 1.51× | Business & Career |
| Western Union | 1.81× | Business & Career |
| Kitchenware | 1.63× | Home & Garden |
| Garden furniture | 1.89× | Home & Garden |
| Home insurance | 1.81× | Business & Career |
| Wealth management | 1.69× | Business & Career |
| Microwave oven | 1.65× | Home & Garden |
| Sustainable energy | 1.67× | Home & Garden |
| Mutual fund | 3.09× | Business & Career |
| Lowe's | 1.96× | Shopping |
| NASDAQ | 1.63× | Business & Career |
| Life insurance | 1.52× | Business & Career |
| Efficient energy use | 1.73× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Career Orientation | POWER | 1.67 |
| Risk Appetite | THRILL | 1.36 |
| Family Orientation | CONSERVATISM | 1.33 |
| Quality Awareness | PREMIUM | 1.32 |
| Convenience Orientation | PREMIUM | 1.28 |
| Need for Security | CONSERVATISM | 1.26 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.2% |
| India | 8.3% |
| Taiwan | 5.2% |
See Stock audiences in other countries
More Business & Career audiences in Canada
- Entertainment (22,290,233)
- Business and industry (21,309,471)
- Food and drink (21,077,113)
- Arts and music (21,063,262)
- Sports (20,983,256)
Frequently asked questions
How many fans does Stock have in Canada?
Stock has an estimated audience of 4,326,853 people in Canada, concentrated in Ontario and Quebec.
What is the gender split and age of Stock fans?
44.9% of Stock fans are female, 55.1% are male, with an average age of 40.9 years.
Which brands do Stock fans like most?
Stock fans show strongest brand affinity for Real property (1.89×), Home Appliances (1.52×), and TD Canada Trust (1.58×) over the country average.
Where do Stock fans live in Canada?
Stock fans in Canada are most concentrated in Ontario (reach 3,119,214), Quebec (reach 1,172,562), and British Columbia (reach 995,836). These three regions account for the largest share of the active audience.
What other brands do Stock fans also like?
Beyond Stock itself, the audience over-indexes on Home Appliances (1.52×), TD Canada Trust (1.58×), India national cricket team (3.62×), and Master of Business Administration (2.17×) compared to the Canada average.
How to read this data
Audience size is the estimated number of people in Canada who actively search for Stock. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.