A data profile of the people who buy, follow and care about Stock in Canada — modelled from more than twelve digital signal sources. Stock has an estimated audience of 4,326,853 people in Canada.
The average Stock fan in Canada is 40.9 years old, more male, and lives primarily in Ontario.
The audience is concentrated in Ontario, Quebec, British Columbia.
Top brand affinities include Real property, Home Appliances, TD Canada Trust, with strongest over-indexing on Real property (1.89× the country average).
Demographically, the Stock audience skews more male with an average age of 40.9, and over-indexes on personality traits such as Career Orientation, Risk Appetite.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
The typical Stock fan in Canada is more male, around 40.9 years old, with strong Career Orientation tendencies and a notable affinity for Real property.
The key figures that characterise the Stock profile in Canada.
44.9% are female, 55.1% are male, average age 40.9.
| Metric | Value |
|---|---|
| Female | 44.9% |
| Male | 55.1% |
| Average age | 40.9 |
| Estimated audience size | 4,326,853 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 18% | |
| 30-39 | 19% | |
| 40-49 | 20% | |
| 50+ | 26% |
of the worldwide Stock audience comes from Canada.
| Country | Share |
|---|---|
| United States | 21.2% |
| India | 8.3% |
| Taiwan | 5.2% |
Where the Stock audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Ontario | ~3M | 1.72× | |
| 02 | British Columbia | ~1M | 1.54× | |
| 03 | Alberta | ~700K | 1.23× | |
| 04 | Quebec | ~1M | 1.13× | |
| 05 | Saskatchewan | ~100K | 0.94× | |
| 06 | Manitoba | ~100K | 0.86× | |
| 07 | Nova Scotia | ~100K | 0.77× | |
| 08 | New Brunswick | ~80K | 0.77× | |
| 09 | Prince Edward Island | ~10K | 0.61× | |
| 10 | Newfoundland and Labrador | ~40K | 0.55× |
The strongest cross-interests of the Stock audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Flipkart | Shopping | 3.80× | ||
| 02 | India national cricket team | Sports | 3.62× | ||
| 03 | Mutual fund | Business & Career | 3.09× | ||
| 04 | Master of Business Administration | Business & Career | 2.17× | ||
| 05 | Stock market | Business & Career | 2.14× | ||
| 06 | Real property | Home & Garden | 1.89× | ||
| 07 | Garden furniture | Home & Garden | 1.89× | ||
| 08 | Western Union | Business & Career | 1.81× | ||
| 09 | Home insurance | Business & Career | 1.81× | ||
| 10 | Efficient energy use | Technology & Electronics | 1.73× | ||
| 11 | Wealth management | Business & Career | 1.69× | ||
| 12 | Sustainable energy | Home & Garden | 1.67× | ||
| 13 | Microwave oven | Home & Garden | 1.65× | ||
| 14 | Ugg boots | Fashion & Accessoires | 1.64× | ||
| 15 | Kitchenware | Home & Garden | 1.63× | ||
| 16 | NASDAQ | Business & Career | 1.63× | ||
| 17 | TD Canada Trust | Business & Career | 1.58× | ||
| 18 | Home Appliances | Home & Garden | 1.52× | ||
| 19 | Life insurance | Business & Career | 1.52× | ||
| 20 | Innovation | Business & Career | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.67× | |
| Risk Appetite | THRILL | 1.36× | |
| Family Orientation | CONSERVATISM | 1.33× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.79× | |
| Pet Ownership | JOY | 0.81× | |
| Healthy Lifestyle | BALANCE | 0.92× |
Stock has an estimated audience of 4,326,853 people in Canada, concentrated in Ontario and Quebec.
44.9% of Stock fans are female, 55.1% are male, with an average age of 40.9 years.
Stock fans show strongest brand affinity for Real property (1.89×), Home Appliances (1.52×), and TD Canada Trust (1.58×) over the country average.
Stock fans in Canada are most concentrated in Ontario (reach ~3M), Quebec (reach ~1M), and British Columbia (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Stock itself, the audience over-indexes on Home Appliances (1.52×), TD Canada Trust (1.58×), India national cricket team (3.62×), and Master of Business Administration (2.17×) compared to the Canada average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for Stock. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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