TD Canada Trust Audience in Canada
TD Canada Trust has an estimated audience of 6,348,343 people in Canada. 48.2% are female, 51.8% are male, average age 39.7. Top regions: Ontario, British Columbia, Alberta. Top brand affinities: Toronto-Dominion Bank, Commercial bank, Scotiabank, National Bank of Canada, Aeroplan.
The average TD Canada Trust fan in Canada is 39.7 years old, balanced, and lives primarily in Ontario. The audience is concentrated in Ontario, British Columbia, Alberta. Top brand affinities include Toronto-Dominion Bank, Commercial bank, Scotiabank, with strongest over-indexing on Toronto-Dominion Bank (11.41× the country average). Demographically, the TD Canada Trust audience skews balanced with an average age of 39.7, and over-indexes on personality traits such as Convenience Orientation, Individualism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
Category: Business & Career · Type: Brand
Demographics of TD Canada Trust fans
| Metric | Value |
|---|---|
| Female | 48.2% |
| Male | 51.8% |
| Average age | 39.7 |
| Estimated audience size | 6,348,343 |
Audience persona
The typical TD Canada Trust fan in Canada is balanced, around 39.7 years old, with strong Convenience Orientation tendencies and a notable affinity for Toronto-Dominion Bank.
Top regions in Canada
| Region | Reach | Affinity |
|---|---|---|
| Ontario | 4,761,257 | 2.24× |
| British Columbia | 1,439,157 | 1.52× |
| Alberta | 1,193,658 | 1.52× |
| Quebec | 1,108,536 | 0.73× |
| Manitoba | 187,604 | 0.79× |
| Saskatchewan | 145,187 | 0.72× |
| Nova Scotia | 144,651 | 0.76× |
| New Brunswick | 96,699 | 0.66× |
| Newfoundland and Labrador | 53,189 | 0.55× |
| Prince Edward Island | 16,753 | 0.54× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Toronto-Dominion Bank | 11.41× | Business & Career |
| Commercial bank | 21.78× | Business & Career |
| Scotiabank | 3.75× | Business & Career |
| National Bank of Canada | 12.65× | Business & Career |
| Aeroplan | 6.53× | Travel & Leisure |
| President's Choice Financial | 5.55× | Business & Career |
| ICICI Bank | 13.71× | Business & Career |
| Royal Bank of Canada | 2.32× | Business & Career |
| Deposit account | 4.52× | Business & Career |
| Price | 1.76× | Shopping |
| Banking | 1.7× | Business & Career |
| HSBC | 8.93× | Business & Career |
| Financial services | 1.7× | Business & Career |
| Credit cards | 1.66× | Business & Career |
| Citibank | 11.52× | Business & Career |
| Toronto Sun | 1.96× | News |
| Air Canada | 1.56× | Travel & Leisure |
| Bank of Montreal | 3.12× | Business & Career |
| Credit (finance) | 2.16× | Business & Career |
| Payment system | 3.7× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Convenience Orientation | PREMIUM | 1.36 |
| Individualism | JOY | 1.29 |
| Family Orientation | CONSERVATISM | 1.12 |
| Travelling | THRILL | 1.11 |
| Urban Lifestyle | OPEN | 1.08 |
| Social Media Usage | JOY | 1.06 |
Worldwide distribution
| Country | Share |
|---|---|
| Canada | 90.8% |
| United States | 3.0% |
| China | 1.9% |
See TD Canada Trust audiences in other countries
More Business & Career audiences in Canada
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- Costco (7,882,883)
- Home Hardware (7,773,716)
- IKEA (7,603,806)
Frequently asked questions
How many fans does TD Canada Trust have in Canada?
TD Canada Trust has an estimated audience of 6,348,343 people in Canada, concentrated in Ontario and British Columbia.
What is the gender split and age of TD Canada Trust fans?
48.2% of TD Canada Trust fans are female, 51.8% are male, with an average age of 39.7 years.
Which brands do TD Canada Trust fans like most?
TD Canada Trust fans show strongest brand affinity for Toronto-Dominion Bank (11.41×), Commercial bank (21.78×), and Scotiabank (3.75×) over the country average.
Where do TD Canada Trust fans live in Canada?
TD Canada Trust fans in Canada are most concentrated in Ontario (reach 4,761,257), British Columbia (reach 1,439,157), and Alberta (reach 1,193,658). These three regions account for the largest share of the active audience.
What other brands do TD Canada Trust fans also like?
Beyond TD Canada Trust itself, the audience over-indexes on Commercial bank (21.78×), Scotiabank (3.75×), National Bank of Canada (12.65×), and Aeroplan (6.53×) compared to the Canada average.
How to read this data
Audience size is the estimated number of people in Canada who actively search for TD Canada Trust. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.