A data profile of the people who buy, follow and care about TD Canada Trust in Canada — modelled from more than twelve digital signal sources. TD Canada Trust has an estimated audience of 6,348,343 people in Canada.
The average TD Canada Trust fan in Canada is 39.7 years old, balanced, and lives primarily in Ontario.
The audience is concentrated in Ontario, British Columbia, Alberta.
Top brand affinities include Toronto-Dominion Bank, Commercial bank, Scotiabank, with strongest over-indexing on Toronto-Dominion Bank (11.41× the country average).
Demographically, the TD Canada Trust audience skews balanced with an average age of 39.7, and over-indexes on personality traits such as Convenience Orientation, Individualism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
The typical TD Canada Trust fan in Canada is balanced, around 39.7 years old, with strong Convenience Orientation tendencies and a notable affinity for Toronto-Dominion Bank.
The key figures that characterise the TD Canada Trust profile in Canada.
48.2% are female, 51.8% are male, average age 39.7.
| Metric | Value |
|---|---|
| Female | 48.2% |
| Male | 51.8% |
| Average age | 39.7 |
| Estimated audience size | 6,348,343 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 24% | |
| 30-39 | 22% | |
| 40-49 | 20% | |
| 50+ | 20% |
of the worldwide TD Canada Trust audience comes from Canada.
| Country | Share |
|---|---|
| Canada | 90.9% |
| United States | 2.8% |
| China | 1.9% |
Where the TD Canada Trust audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Ontario | ~5M | 2.24× | |
| 02 | British Columbia | ~1.5M | 1.52× | |
| 03 | Alberta | ~1M | 1.52× | |
| 04 | Manitoba | ~200K | 0.79× | |
| 05 | Nova Scotia | ~100K | 0.76× | |
| 06 | Quebec | ~1M | 0.73× | |
| 07 | Saskatchewan | ~100K | 0.72× | |
| 08 | New Brunswick | ~100K | 0.66× | |
| 09 | Newfoundland and Labrador | ~50K | 0.55× | |
| 10 | Prince Edward Island | ~20K | 0.54× |
The strongest cross-interests of the TD Canada Trust audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Commercial bank | Business & Career | 21.78× | ||
| 02 | ICICI Bank | Business & Career | 13.71× | ||
| 03 | National Bank of Canada | Business & Career | 12.65× | ||
| 04 | Citibank | Business & Career | 11.52× | ||
| 05 | Toronto-Dominion Bank | Business & Career | 11.41× | ||
| 06 | HSBC | Business & Career | 8.93× | ||
| 07 | Aeroplan | Travel & Leisure | 6.53× | ||
| 08 | President's Choice Financial | Business & Career | 5.55× | ||
| 09 | Deposit account | Business & Career | 4.52× | ||
| 10 | Scotiabank | Business & Career | 3.75× | ||
| 11 | Payment system | Shopping | 3.70× | ||
| 12 | Bank of Montreal | Business & Career | 3.12× | ||
| 13 | Royal Bank of Canada | Business & Career | 2.32× | ||
| 14 | Credit (finance) | Business & Career | 2.16× | ||
| 15 | Toronto Sun | News | 1.96× | ||
| 16 | Price | Shopping | 1.76× | ||
| 17 | Banking | Business & Career | 1.70× | ||
| 18 | Financial services | Business & Career | 1.70× | ||
| 19 | Credit cards | Business & Career | 1.66× | ||
| 20 | Air Canada | Travel & Leisure | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.36× | |
| Individualism | JOY | 1.29× | |
| Family Orientation | CONSERVATISM | 1.12× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.72× | |
| Need for Security | CONSERVATISM | 0.86× | |
| Career Orientation | POWER | 0.99× |
TD Canada Trust's target market in Canada covers an estimated 6,348,343 people, concentrated in Ontario and British Columbia.
48.2% of the TD Canada Trust audience are female, 51.8% are male, with an average age of 39.7 years.
TD Canada Trust fans show strongest brand affinity for Toronto-Dominion Bank (11.41×), Commercial bank (21.78×), and Scotiabank (3.75×) over the country average.
TD Canada Trust fans in Canada are most concentrated in Ontario (reach ~5M), British Columbia (reach ~1.5M), and Alberta (reach ~1M). These three regions account for the largest share of the active audience.
Beyond TD Canada Trust itself, the audience over-indexes on Commercial bank (21.78×), Scotiabank (3.75×), National Bank of Canada (12.65×), and Aeroplan (6.53×) compared to the Canada average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for TD Canada Trust. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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