A data profile of the people who buy, follow and care about Stock in Sweden — modelled from more than twelve digital signal sources. Stock has an estimated audience of 1,076,719 people in Sweden.
Stock has an estimated audience of 1,076,719 people in Sweden. 48.0% are female, 52.0% are male, average age 43.3. Top brand affinities: Swedbank, Stock exchange, Financial services, Google, Jotex.
Top brand affinities include Swedbank, Stock exchange, Financial services, with strongest over-indexing on Swedbank (1.96× the country average).
Demographically, the Stock audience skews balanced with an average age of 43.3, and over-indexes on personality traits such as Career Orientation, Community Orientation.
The typical Stock fan in Sweden is balanced, around 43.3 years old, with strong Career Orientation tendencies and a notable affinity for Swedbank.
The key figures that characterise the Stock profile in Sweden.
48.0% are female, 52.0% are male, average age 43.3.
| Metric | Value |
|---|---|
| Female | 48.0% |
| Male | 52.0% |
| Average age | 43.3 |
| Estimated audience size | 1,076,719 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 16% | |
| 30-39 | 17% | |
| 40-49 | 21% | |
| 50+ | 33% |
of the worldwide Stock audience comes from Sweden.
| Country | Share |
|---|---|
| United States | 21.2% |
| India | 8.3% |
| Taiwan | 5.2% |
The strongest cross-interests of the Stock audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Stock exchange | Business & Career | 6.05× | ||
| 02 | Jotex | Shopping | 3.44× | ||
| 03 | Financial services | Business & Career | 3.37× | ||
| 04 | Investment banking | Business & Career | 2.89× | ||
| 05 | Danske Bank | Business & Career | 2.82× | ||
| 06 | Viral video | Internet & Social Media | 2.81× | ||
| 07 | First-person shooter games | Games | 2.50× | ||
| 08 | Real property | Home & Garden | 2.23× | ||
| 09 | Gambling | Games | 2.21× | ||
| 10 | Fiction books | Literature | 2.15× | ||
| 11 | Swedbank | Business & Career | 1.96× | ||
| 12 | Tattoos | Fashion & Accessoires | 1.93× | ||
| 13 | Meat | Food & Beverages | 1.88× | ||
| 14 | Modern architecture | Arts & Culture | 1.88× | ||
| 15 | Happiness | Health | 1.81× | ||
| 16 | Hair products | Beauty & Wellness | 1.77× | ||
| 17 | Higher education | Business & Career | 1.74× | ||
| 18 | Dogs | Pets & Animals | 1.72× | ||
| 19 | Video games | Games | 1.59× | ||
| 20 | Internet & Social Media | 1.57× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 2.28× | |
| Community Orientation | OPEN | 1.75× | |
| Need for Security | CONSERVATISM | 1.52× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.76× | |
| Healthy Lifestyle | BALANCE | 0.82× | |
| Price Sensitivity | PREMIUM | 0.85× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Sweden who actively search for Stock. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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