A data profile of the people who buy, follow and care about Fatherhood in Denmark — modelled from more than twelve digital signal sources. Fatherhood has an estimated audience of 1,027,363 people in Denmark.
Fatherhood has an estimated audience of 1,027,363 people in Denmark. 62.2% are female, 37.8% are male, average age 45.5. Top brand affinities: Elgiganten, Danske Bank, Toys, Happiness, Germany.
Top brand affinities include Elgiganten, Danske Bank, Toys, with strongest over-indexing on Elgiganten (1.58× the country average).
Demographically, the Fatherhood audience skews more female with an average age of 45.5, and over-indexes on personality traits such as Extroversion, Community Orientation.
The typical Fatherhood fan in Denmark is more female, around 45.5 years old, with strong Extroversion tendencies and a notable affinity for Elgiganten.
The key figures that characterise the Fatherhood profile in Denmark.
62.2% are female, 37.8% are male, average age 45.5.
| Metric | Value |
|---|---|
| Female | 62.2% |
| Male | 37.8% |
| Average age | 45.5 |
| Estimated audience size | 1,027,363 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 17% | |
| 30-39 | 18% | |
| 40-49 | 22% | |
| 50+ | 36% |
of the worldwide Fatherhood audience comes from Denmark.
| Country | Share |
|---|---|
| United States | 24.9% |
| United Kingdom | 4.8% |
| Japan | 3.8% |
The strongest cross-interests of the Fatherhood audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Child development | Business & Career | 2.48× | ||
| 02 | Kindergarten | Kids & Family | 1.89× | ||
| 03 | Science fiction movies | Movies & TV | 1.82× | ||
| 04 | Toys | Games | 1.68× | ||
| 05 | Hairstyle | Beauty & Wellness | 1.68× | ||
| 06 | Novo Nordisk | Health | 1.64× | ||
| 07 | Cruises | Travel & Leisure | 1.64× | ||
| 08 | Intersport | Shopping | 1.64× | ||
| 09 | Fiction books | Literature | 1.63× | ||
| 10 | Elgiganten | Shopping | 1.58× | ||
| 11 | Musical theatre | Movies & TV | 1.56× | ||
| 12 | Bars | Travel & Leisure | 1.55× | ||
| 13 | Drawing | Home & Garden | 1.55× | ||
| 14 | Happiness | Health | 1.54× | ||
| 15 | Germany | Travel & Leisure | 1.53× | ||
| 16 | Sunglasses | Fashion & Accessoires | 1.53× | ||
| 17 | Danske Bank | Business & Career | 1.51× | ||
| 18 | Spas | Beauty & Wellness | 1.51× | ||
| 19 | Tattoos | Fashion & Accessoires | 1.50× | ||
| 20 | Self-esteem | Health | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.57× | |
| Community Orientation | OPEN | 1.47× | |
| Family Orientation | CONSERVATISM | 1.28× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.92× | |
| Risk Appetite | THRILL | 0.93× | |
| Luxury Orientation | PREMIUM | 0.95× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for Fatherhood. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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