A data profile of the people who buy, follow and care about Fatherhood in Sweden — modelled from more than twelve digital signal sources. Fatherhood has an estimated audience of 1,355,488 people in Sweden.
Fatherhood has an estimated audience of 1,355,488 people in Sweden. 64.6% are female, 35.4% are male, average age 45.3. Top brand affinities: Swedbank, Elgiganten, Dogs, Family, Hair products.
Top brand affinities include Swedbank, Elgiganten, Dogs, with strongest over-indexing on Swedbank (1.61× the country average).
Demographically, the Fatherhood audience skews more female with an average age of 45.3, and over-indexes on personality traits such as Community Orientation, Extroversion.
The typical Fatherhood fan in Sweden is more female, around 45.3 years old, with strong Community Orientation tendencies and a notable affinity for Swedbank.
The key figures that characterise the Fatherhood profile in Sweden.
64.6% are female, 35.4% are male, average age 45.3.
| Metric | Value |
|---|---|
| Female | 64.6% |
| Male | 35.4% |
| Average age | 45.3 |
| Estimated audience size | 1,355,488 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 17% | |
| 30-39 | 20% | |
| 40-49 | 23% | |
| 50+ | 34% |
of the worldwide Fatherhood audience comes from Sweden.
| Country | Share |
|---|---|
| United States | 24.9% |
| United Kingdom | 4.8% |
| Japan | 3.8% |
The strongest cross-interests of the Fatherhood audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Fiction books | Literature | 2.47× | ||
| 02 | Charity and causes | Business & Career | 2.43× | ||
| 03 | Tattoos | Fashion & Accessoires | 2.38× | ||
| 04 | Cruises | Travel & Leisure | 2.32× | ||
| 05 | Sunglasses | Fashion & Accessoires | 2.32× | ||
| 06 | Hair products | Beauty & Wellness | 2.18× | ||
| 07 | Dogs | Pets & Animals | 2.10× | ||
| 08 | Intersport | Shopping | 2.09× | ||
| 09 | Happiness | Health | 2.01× | ||
| 10 | Toys | Games | 1.95× | ||
| 11 | Bars | Travel & Leisure | 1.94× | ||
| 12 | Meat | Food & Beverages | 1.85× | ||
| 13 | Spas | Beauty & Wellness | 1.84× | ||
| 14 | Family | Kids & Family | 1.66× | ||
| 15 | Shoes | Fashion & Accessoires | 1.65× | ||
| 16 | Swedbank | Business & Career | 1.61× | ||
| 17 | Internet & Social Media | 1.61× | |||
| 18 | Video games | Games | 1.57× | ||
| 19 | Elgiganten | Shopping | 1.52× | ||
| 20 | Vacations | Travel & Leisure | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.91× | |
| Extroversion | THRILL | 1.71× | |
| Family Orientation | CONSERVATISM | 1.59× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.99× | |
| Luxury Orientation | PREMIUM | 0.99× | |
| Urban Lifestyle | OPEN | 1.04× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Sweden who actively search for Fatherhood. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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