A data profile of the people who buy, follow and care about Fatherhood in Finland — modelled from more than twelve digital signal sources. Fatherhood has an estimated audience of 750,940 people in Finland.
Fatherhood has an estimated audience of 750,940 people in Finland. 70.0% are female, 30.0% are male, average age 46.5. Top brand affinities: Finnair, Google, Biltema, Nature, WhatsApp.
Top brand affinities include Finnair, Google, Biltema, with strongest over-indexing on Finnair (1.86× the country average).
Demographically, the Fatherhood audience skews more female with an average age of 46.5, and over-indexes on personality traits such as Community Orientation, Family Orientation.
The typical Fatherhood fan in Finland is more female, around 46.5 years old, with strong Community Orientation tendencies and a notable affinity for Finnair.
The key figures that characterise the Fatherhood profile in Finland.
70.0% are female, 30.0% are male, average age 46.5.
| Metric | Value |
|---|---|
| Female | 70.0% |
| Male | 30.0% |
| Average age | 46.5 |
| Estimated audience size | 750,940 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 4% | |
| 20-29 | 16% | |
| 30-39 | 21% | |
| 40-49 | 22% | |
| 50+ | 38% |
of the worldwide Fatherhood audience comes from Finland.
| Country | Share |
|---|---|
| United States | 24.9% |
| United Kingdom | 4.8% |
| Japan | 3.8% |
The strongest cross-interests of the Fatherhood audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Kindergarten | Kids & Family | 2.75× | ||
| 02 | Cruises | Travel & Leisure | 2.23× | ||
| 03 | Fiction books | Literature | 2.14× | ||
| 04 | Hair products | Beauty & Wellness | 1.98× | ||
| 05 | Spas | Beauty & Wellness | 1.90× | ||
| 06 | Finnair | Travel & Leisure | 1.86× | ||
| 07 | Internet & Social Media | 1.85× | |||
| 08 | Dogs | Pets & Animals | 1.85× | ||
| 09 | Happiness | Health | 1.83× | ||
| 10 | Desserts | Food & Beverages | 1.83× | ||
| 11 | Kitchen | Home & Garden | 1.71× | ||
| 12 | Shoes | Fashion & Accessoires | 1.69× | ||
| 13 | Danske Bank | Business & Career | 1.64× | ||
| 14 | Nature | Home & Garden | 1.61× | ||
| 15 | Biltema | Business & Career | 1.59× | ||
| 16 | Apartment | Business & Career | 1.57× | ||
| 17 | Valtteri Bottas | Sports | 1.57× | ||
| 18 | Stockmann | Shopping | 1.55× | ||
| 19 | Intersport | Shopping | 1.53× | ||
| 20 | Internet & Social Media | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.78× | |
| Family Orientation | CONSERVATISM | 1.57× | |
| Extroversion | THRILL | 1.52× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.97× | |
| Luxury Orientation | PREMIUM | 0.98× | |
| Mindfulness | BALANCE | 1.01× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Finland who actively search for Fatherhood. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Finland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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