A data profile of the people who buy, follow and care about Fatherhood in Norway — modelled from more than twelve digital signal sources. Fatherhood has an estimated audience of 776,280 people in Norway.
Fatherhood has an estimated audience of 776,280 people in Norway. 64.1% are female, 35.9% are male, average age 44.7. Top brand affinities: Family, Kindergarten, Shoes, Toys, Dogs.
Top brand affinities include Family, Kindergarten, Shoes, with strongest over-indexing on Family (1.55× the country average).
Demographically, the Fatherhood audience skews more female with an average age of 44.7, and over-indexes on personality traits such as Community Orientation, Extroversion.
The typical Fatherhood fan in Norway is more female, around 44.7 years old, with strong Community Orientation tendencies and a notable affinity for Family.
The key figures that characterise the Fatherhood profile in Norway.
64.1% are female, 35.9% are male, average age 44.7.
| Metric | Value |
|---|---|
| Female | 64.1% |
| Male | 35.9% |
| Average age | 44.7 |
| Estimated audience size | 776,280 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 17% | |
| 30-39 | 20% | |
| 40-49 | 22% | |
| 50+ | 33% |
of the worldwide Fatherhood audience comes from Norway.
| Country | Share |
|---|---|
| United States | 24.9% |
| United Kingdom | 4.8% |
| Japan | 3.8% |
The strongest cross-interests of the Fatherhood audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Kindergarten | Kids & Family | 2.67× | ||
| 02 | Toys | Games | 2.12× | ||
| 03 | Hairstyle | Beauty & Wellness | 2.09× | ||
| 04 | Tattoos | Fashion & Accessoires | 2.03× | ||
| 05 | Drawing | Home & Garden | 1.93× | ||
| 06 | Sunglasses | Fashion & Accessoires | 1.93× | ||
| 07 | Instant messaging | Internet & Social Media | 1.92× | ||
| 08 | Fiction books | Literature | 1.90× | ||
| 09 | Hair products | Beauty & Wellness | 1.86× | ||
| 10 | Cruises | Travel & Leisure | 1.85× | ||
| 11 | Spas | Beauty & Wellness | 1.72× | ||
| 12 | Lindex | Fashion & Accessoires | 1.71× | ||
| 13 | Spar (retailer) | Shopping | 1.69× | ||
| 14 | Happiness | Health | 1.68× | ||
| 15 | Desserts | Food & Beverages | 1.66× | ||
| 16 | Dogs | Pets & Animals | 1.64× | ||
| 17 | Family | Kids & Family | 1.55× | ||
| 18 | Psychology | Business & Career | 1.54× | ||
| 19 | Education | Business & Career | 1.52× | ||
| 20 | Shoes | Fashion & Accessoires | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.64× | |
| Extroversion | THRILL | 1.55× | |
| Career Orientation | POWER | 1.34× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 1.00× | |
| Risk Appetite | THRILL | 1.00× | |
| Luxury Orientation | PREMIUM | 1.00× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Norway who actively search for Fatherhood. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Norway. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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