A data profile of the people who buy, follow and care about Fatherhood in Belgium — modelled from more than twelve digital signal sources. Fatherhood has an estimated audience of 1,445,696 people in Belgium.
The average Fatherhood fan in Belgium is 43.8 years old, more female, and lives primarily in Antwerp.
The audience is concentrated in Antwerp, East Flanders, Hainaut.
Top brand affinities include Family, Canada, Psychology, with strongest over-indexing on Family (1.63× the country average).
Demographically, the Fatherhood audience skews more female with an average age of 43.8, and over-indexes on personality traits such as Family Orientation, Extroversion.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 11 regions tracked by Rascasse.
The typical Fatherhood fan in Belgium is more female, around 43.8 years old, with strong Family Orientation tendencies and a notable affinity for Family.
The key figures that characterise the Fatherhood profile in Belgium.
67.0% are female, 33.0% are male, average age 43.8.
| Metric | Value |
|---|---|
| Female | 67.0% |
| Male | 33.0% |
| Average age | 43.8 |
| Estimated audience size | 1,445,696 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 21% | |
| 30-39 | 20% | |
| 40-49 | 21% | |
| 50+ | 31% |
of the worldwide Fatherhood audience comes from Belgium.
| Country | Share |
|---|---|
| United States | 24.9% |
| United Kingdom | 4.8% |
| Japan | 3.8% |
Where the Fatherhood audience in Belgium is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Antwerp | ~200K | 1.13× | |
| 02 | East Flanders | ~200K | 1.13× | |
| 03 | West Flanders | ~100K | 1.04× | |
| 04 | Luxembourg | ~40K | 1.04× | |
| 05 | Limburg | ~70K | 1.03× | |
| 06 | Flemish Brabant | ~100K | 1.02× | |
| 07 | Walloon Brabant | ~40K | 1.01× | |
| 08 | Province of Namur | ~70K | 0.98× | |
| 09 | Liege | ~100K | 0.94× | |
| 10 | Brussels | ~100K | 0.94× | |
| 11 | Hainaut | ~100K | 0.93× |
The strongest cross-interests of the Fatherhood audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Romance novels | Literature | 2.16× | ||
| 02 | Kindergarten | Kids & Family | 2.12× | ||
| 03 | Weddings | Kids & Family | 1.91× | ||
| 04 | Canada | Travel & Leisure | 1.83× | ||
| 05 | Pizza | Food & Beverages | 1.76× | ||
| 06 | Volunteering | Politics & Society | 1.73× | ||
| 07 | Desserts | Food & Beverages | 1.69× | ||
| 08 | Kinepolis | Movies & TV | 1.69× | ||
| 09 | Music videos | Music & Radio | 1.69× | ||
| 10 | Toys | Games | 1.65× | ||
| 11 | Self care | Health | 1.65× | ||
| 12 | Family | Kids & Family | 1.63× | ||
| 13 | Sunglasses | Fashion & Accessoires | 1.62× | ||
| 14 | Jumbo (supermarket) | Shopping | 1.60× | ||
| 15 | Drawing | Home & Garden | 1.59× | ||
| 16 | Tattoos | Fashion & Accessoires | 1.58× | ||
| 17 | Children's clothing | Fashion & Accessoires | 1.54× | ||
| 18 | Psychology | Business & Career | 1.53× | ||
| 19 | Lodging | Travel & Leisure | 1.52× | ||
| 20 | Bol.com | Shopping | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 1.52× | |
| Extroversion | THRILL | 1.41× | |
| Mindfulness | BALANCE | 1.31× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 1.00× | |
| Sustainability | BALANCE | 1.01× | |
| Risk Appetite | THRILL | 1.01× |
Fatherhood has an estimated audience of 1,445,696 people in Belgium, concentrated in Antwerp and East Flanders.
67.0% of Fatherhood fans are female, 33.0% are male, with an average age of 43.8 years.
Fatherhood fans show strongest brand affinity for Family (1.63×), Canada (1.83×), and Psychology (1.53×) over the country average.
Fatherhood fans in Belgium are most concentrated in Antwerp (reach ~200K), East Flanders (reach ~200K), and Hainaut (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Fatherhood itself, the audience over-indexes on Canada (1.83×), Psychology (1.53×), Toys (1.65×), and Desserts (1.69×) compared to the Belgium average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for Fatherhood. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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