Fatherhood Audience in United Kingdom
Fatherhood has an estimated audience of 12,820,307 people in United Kingdom. 64.0% are female, 36.0% are male, average age 43.7. Top regions: England, South East, Yorkshire and the Humber. Top brand affinities: Weddings, Hobby, Bioderma, WhatsApp, Distilled beverage.
The average Fatherhood fan in United Kingdom is 43.7 years old, more female, and lives primarily in England. The audience is concentrated in England, South East, Yorkshire and the Humber. Top brand affinities include Weddings, Hobby, Bioderma, with strongest over-indexing on Weddings (2.07× the country average). Demographically, the Fatherhood audience skews more female with an average age of 43.7, and over-indexes on personality traits such as Family Orientation, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
Category: Kids & Family · Type: Topic · Subtype: Record label
Demographics of Fatherhood fans
| Metric | Value |
|---|---|
| Female | 64.0% |
| Male | 36.0% |
| Average age | 43.7 |
| Estimated audience size | 12,820,307 |
Audience persona
The typical Fatherhood fan in United Kingdom is more female, around 43.7 years old, with strong Family Orientation tendencies and a notable affinity for Weddings.
Top regions in United Kingdom
| Region | Reach | Affinity |
|---|---|---|
| England | 8,008,545 | 0.67× |
| South East | 1,691,596 | 0.98× |
| Yorkshire and the Humber | 1,399,741 | 1.36× |
| Scotland | 1,245,462 | 1.08× |
| East of England | 1,025,731 | 0.88× |
| South West | 914,244 | 0.87× |
| Wales | 818,020 | 1.12× |
| East Midlands | 786,872 | 0.87× |
| West Midlands | 786,124 | 1.43× |
| North West | 673,721 | 0.49× |
| North East | 559,277 | 1.12× |
| Northern Ireland | 445,919 | 1.13× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Weddings | 2.07× | Kids & Family |
| Hobby | 1.88× | Home & Garden |
| Bioderma | 7.84× | Beauty & Wellness |
| 1.8× | Internet & Social Media | |
| Distilled beverage | 1.73× | Food & Beverages |
| Aldi | 1.59× | Shopping |
| Home Bargains | 1.63× | Shopping |
| Kitchenware | 2.3× | Home & Garden |
| La Roche-Posay | 4.92× | Beauty & Wellness |
| Adoption | 2.84× | Kids & Family |
| Purchase discount | 3.08× | Shopping |
| TripAdvisor | 1.68× | Travel & Leisure |
| Bored Panda | 3.17× | Internet & Social Media |
| Refrigerator | 1.86× | Home & Garden |
| Betfair | 1.96× | Games |
| Real property | 2.3× | Home & Garden |
| Volunteering | 1.62× | Politics & Society |
| Home business | 3.11× | Business & Career |
| Expensive Taste | 1.98× | Business & Career |
| Workwear | 2.67× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 1.09 |
| Convenience Orientation | PREMIUM | 1.08 |
| Extroversion | THRILL | 1.07 |
| Social Media Usage | JOY | 1.06 |
| Creativity | OPEN | 1.04 |
| Indulgence | JOY | 1.03 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 24.9% |
| United Kingdom | 4.8% |
| Japan | 3.8% |
See Fatherhood audiences in other countries
More Record label audiences in United Kingdom
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- Independent record label (629,886)
- Hit record (480,484)
Frequently asked questions
How many fans does Fatherhood have in United Kingdom?
Fatherhood has an estimated audience of 12,820,307 people in United Kingdom, concentrated in England and South East.
What is the gender split and age of Fatherhood fans?
64.0% of Fatherhood fans are female, 36.0% are male, with an average age of 43.7 years.
Which brands do Fatherhood fans like most?
Fatherhood fans show strongest brand affinity for Weddings (2.07×), Hobby (1.88×), and Bioderma (7.84×) over the country average.
Where do Fatherhood fans live in United Kingdom?
Fatherhood fans in United Kingdom are most concentrated in England (reach 8,008,545), South East (reach 1,691,596), and Yorkshire and the Humber (reach 1,399,741). These three regions account for the largest share of the active audience.
What other brands do Fatherhood fans also like?
Beyond Fatherhood itself, the audience over-indexes on Hobby (1.88×), Bioderma (7.84×), WhatsApp (1.8×), and Distilled beverage (1.73×) compared to the United Kingdom average.
How to read this data
Audience size is the estimated number of people in United Kingdom who actively search for Fatherhood. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.