A data profile of the people who buy, follow and care about Fiction books in Norway — modelled from more than twelve digital signal sources. Fiction books has an estimated audience of 669,841 people in Norway.
Fiction books has an estimated audience of 669,841 people in Norway. 64.3% are female, 35.7% are male, average age 43.6. Top brand affinities: Google, IKEA, YouTube, Norsk Tipping, Facebook.
Top brand affinities include Google, IKEA, YouTube, with strongest over-indexing on Google (1.75× the country average).
Demographically, the Fiction books audience skews more female with an average age of 43.6, and over-indexes on personality traits such as Social Media Usage, Travelling.
The typical Fiction books fan in Norway is more female, around 43.6 years old, with strong Social Media Usage tendencies and a notable affinity for Google.
The key figures that characterise the Fiction books profile in Norway.
64.3% are female, 35.7% are male, average age 43.6.
| Metric | Value |
|---|---|
| Female | 64.3% |
| Male | 35.7% |
| Average age | 43.6 |
| Estimated audience size | 669,841 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 17% | |
| 30-39 | 15% | |
| 40-49 | 20% | |
| 50+ | 35% |
of the worldwide Fiction books audience comes from Norway.
| Country | Share |
|---|---|
| United States | 17.7% |
| China | 6.7% |
| Japan | 5.9% |
The strongest cross-interests of the Fiction books audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Romance novels | Literature | 4.44× | ||
| 02 | Mystery fiction | Literature | 3.83× | ||
| 03 | Literature | Business & Career | 2.58× | ||
| 04 | Jazz music | Music & Radio | 2.36× | ||
| 05 | Magazines | Literature | 2.26× | ||
| 06 | Politics | Politics & Society | 2.25× | ||
| 07 | Online newspaper | News | 2.07× | ||
| 08 | Pop music | Music & Radio | 2.04× | ||
| 09 | Dogs | Pets & Animals | 2.03× | ||
| 10 | Internet & Social Media | 1.75× | |||
| 11 | Politics and social issues | Politics & Society | 1.74× | ||
| 12 | Internet & Social Media | 1.68× | |||
| 13 | IKEA | Home & Garden | 1.64× | ||
| 14 | YouTube | Movies & TV | 1.64× | ||
| 15 | Personal finance | Business & Career | 1.64× | ||
| 16 | Norway | Travel & Leisure | 1.57× | ||
| 17 | Oslo | Travel & Leisure | 1.57× | ||
| 18 | Norsk Tipping | Games | 1.55× | ||
| 19 | Pets | Pets & Animals | 1.54× | ||
| 20 | Biltema | Business & Career | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.72× | |
| Travelling | THRILL | 0.66× | |
| Patriotism | CONSERVATISM | 0.46× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.19× | |
| Patriotism | CONSERVATISM | 0.46× | |
| Travelling | THRILL | 0.66× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Norway who actively search for Fiction books. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Norway. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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