A data profile of the people who buy, follow and care about Fairy tale in Norway — modelled from more than twelve digital signal sources. Fairy tale has an estimated audience of 680,638 people in Norway.
Fairy tale has an estimated audience of 680,638 people in Norway. 58.7% are female, 41.3% are male, average age 46.9. Top brand affinities: Google, Biltema, Software, Mobile phones, Shoes.
Top brand affinities include Google, Biltema, Software, with strongest over-indexing on Google (1.62× the country average).
Demographically, the Fairy tale audience skews more female with an average age of 46.9, and over-indexes on personality traits such as Travelling, Social Media Usage.
The typical Fairy tale fan in Norway is more female, around 46.9 years old, with strong Travelling tendencies and a notable affinity for Google.
The key figures that characterise the Fairy tale profile in Norway.
58.7% are female, 41.3% are male, average age 46.9.
| Metric | Value |
|---|---|
| Female | 58.7% |
| Male | 41.3% |
| Average age | 46.9 |
| Estimated audience size | 680,638 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 14% | |
| 30-39 | 16% | |
| 40-49 | 24% | |
| 50+ | 41% |
of the worldwide Fairy tale audience comes from Norway.
| Country | Share |
|---|---|
| United States | 20.3% |
| Italy | 6.0% |
| Germany | 5.9% |
The strongest cross-interests of the Fairy tale audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Mobile payment | Business & Career | 3.26× | ||
| 02 | Technology & Electronics | 2.11× | |||
| 03 | Credit cards | Business & Career | 2.08× | ||
| 04 | Mobile device | Technology & Electronics | 2.07× | ||
| 05 | Mobile app | Technology & Electronics | 1.88× | ||
| 06 | Software | Technology & Electronics | 1.76× | ||
| 07 | Mobile phones | Technology & Electronics | 1.68× | ||
| 08 | Felleskjøpet | Home & Garden | 1.68× | ||
| 09 | Social network | Internet & Social Media | 1.64× | ||
| 10 | Smartphones | Technology & Electronics | 1.64× | ||
| 11 | Gift | Shopping | 1.64× | ||
| 12 | Internet & Social Media | 1.62× | |||
| 13 | Shoes | Fashion & Accessoires | 1.61× | ||
| 14 | Kitchen | Home & Garden | 1.61× | ||
| 15 | Biltema | Business & Career | 1.57× | ||
| 16 | Crafts | Home & Garden | 1.57× | ||
| 17 | Dogs | Pets & Animals | 1.55× | ||
| 18 | Android (operating system) | Technology & Electronics | 1.54× | ||
| 19 | Culture | Literature | 1.53× | ||
| 20 | Apartment | Business & Career | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 0.61× | |
| Social Media Usage | JOY | 0.53× | |
| Patriotism | CONSERVATISM | 0.37× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.19× | |
| Patriotism | CONSERVATISM | 0.37× | |
| Social Media Usage | JOY | 0.53× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Norway who actively search for Fairy tale. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Norway. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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