A data profile of the people who buy, follow and care about Fairy tale in Sweden — modelled from more than twelve digital signal sources. Fairy tale has an estimated audience of 1,342,906 people in Sweden.
Fairy tale has an estimated audience of 1,342,906 people in Sweden. 62.6% are female, 37.4% are male, average age 45.2. Top brand affinities: Clas Ohlson, IKEA, Biltema, Tradera, Black Friday (shopping).
Top brand affinities include Clas Ohlson, IKEA, Biltema, with strongest over-indexing on Clas Ohlson (1.88× the country average).
Demographically, the Fairy tale audience skews more female with an average age of 45.2, and over-indexes on personality traits such as Urban Lifestyle, Social Media Usage.
The typical Fairy tale fan in Sweden is more female, around 45.2 years old, with strong Urban Lifestyle tendencies and a notable affinity for Clas Ohlson.
The key figures that characterise the Fairy tale profile in Sweden.
62.6% are female, 37.4% are male, average age 45.2.
| Metric | Value |
|---|---|
| Female | 62.6% |
| Male | 37.4% |
| Average age | 45.2 |
| Estimated audience size | 1,342,906 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 17% | |
| 30-39 | 18% | |
| 40-49 | 22% | |
| 50+ | 36% |
of the worldwide Fairy tale audience comes from Sweden.
| Country | Share |
|---|---|
| United States | 20.3% |
| Italy | 6.0% |
| Germany | 5.9% |
The strongest cross-interests of the Fairy tale audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Black Friday (shopping) | Shopping | 3.84× | ||
| 02 | Technology & Electronics | 2.51× | |||
| 03 | Mobile app | Technology & Electronics | 2.26× | ||
| 04 | Software | Technology & Electronics | 2.05× | ||
| 05 | Kitchen | Home & Garden | 1.92× | ||
| 06 | Mobile phones | Technology & Electronics | 1.91× | ||
| 07 | Internet & Social Media | 1.90× | |||
| 08 | Clas Ohlson | Shopping | 1.88× | ||
| 09 | Shoes | Fashion & Accessoires | 1.87× | ||
| 10 | Tradera | Shopping | 1.84× | ||
| 11 | Biltema | Business & Career | 1.79× | ||
| 12 | Social network | Internet & Social Media | 1.79× | ||
| 13 | IKEA | Home & Garden | 1.76× | ||
| 14 | Nordic countries | Travel & Leisure | 1.69× | ||
| 15 | Stockholm | Travel & Leisure | 1.66× | ||
| 16 | Culture | Literature | 1.64× | ||
| 17 | Sweden | Travel & Leisure | 1.63× | ||
| 18 | Internet & Social Media | 1.63× | |||
| 19 | Games | Games | 1.57× | ||
| 20 | YouTube | Movies & TV | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 1.67× | |
| Social Media Usage | JOY | 1.00× | |
| Healthy Lifestyle | BALANCE | 0.81× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.25× | |
| Patriotism | CONSERVATISM | 0.46× | |
| Design Affinity | PREMIUM | 0.63× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Sweden who actively search for Fairy tale. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.