A data profile of the people who buy, follow and care about Humour in Sweden — modelled from more than twelve digital signal sources. Humour has an estimated audience of 1,665,620 people in Sweden.
Humour has an estimated audience of 1,665,620 people in Sweden. 49.8% are female, 50.2% are male, average age 43.1. Top brand affinities: Google, Dogs, Happiness, Hair products, Fiction books.
Top brand affinities include Google, Dogs, Happiness, with strongest over-indexing on Google (1.82× the country average).
Demographically, the Humour audience skews balanced with an average age of 43.1, and over-indexes on personality traits such as Community Orientation, Extroversion.
The typical Humour fan in Sweden is balanced, around 43.1 years old, with strong Community Orientation tendencies and a notable affinity for Google.
The key figures that characterise the Humour profile in Sweden.
49.8% are female, 50.2% are male, average age 43.1.
| Metric | Value |
|---|---|
| Female | 49.8% |
| Male | 50.2% |
| Average age | 43.1 |
| Estimated audience size | 1,665,620 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 17% | |
| 30-39 | 17% | |
| 40-49 | 22% | |
| 50+ | 31% |
of the worldwide Humour audience comes from Sweden.
| Country | Share |
|---|---|
| United States | 22.5% |
| Brazil | 6.4% |
| India | 4.5% |
The strongest cross-interests of the Humour audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Viral video | Internet & Social Media | 3.14× | ||
| 02 | First-person shooter games | Games | 2.65× | ||
| 03 | Science fiction movies | Movies & TV | 2.60× | ||
| 04 | Fiction books | Literature | 2.45× | ||
| 05 | Gambling | Games | 2.28× | ||
| 06 | Musical theatre | Movies & TV | 2.26× | ||
| 07 | Financial services | Business & Career | 2.21× | ||
| 08 | Tattoos | Fashion & Accessoires | 2.05× | ||
| 09 | Online games | Games | 2.05× | ||
| 10 | Happiness | Health | 2.04× | ||
| 11 | Celebrity | Movies & TV | 1.99× | ||
| 12 | Hair products | Beauty & Wellness | 1.96× | ||
| 13 | Dogs | Pets & Animals | 1.95× | ||
| 14 | Meat | Food & Beverages | 1.92× | ||
| 15 | Video games | Games | 1.84× | ||
| 16 | Internet & Social Media | 1.82× | |||
| 17 | Higher education | Business & Career | 1.73× | ||
| 18 | Current events | Arts & Culture | 1.67× | ||
| 19 | Mobile phones | Technology & Electronics | 1.53× | ||
| 20 | Shoes | Fashion & Accessoires | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.64× | |
| Extroversion | THRILL | 1.59× | |
| Spirituality | BALANCE | 1.36× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.69× | |
| Sustainability | BALANCE | 0.74× | |
| Creativity | OPEN | 0.81× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Sweden who actively search for Humour. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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