A data profile of the people who buy, follow and care about Humour in Netherlands — modelled from more than twelve digital signal sources. Humour has an estimated audience of 4,122,595 people in Netherlands.
The average Humour fan in Netherlands is 43.3 years old, balanced, and lives primarily in Zuid-Holland.
The audience is concentrated in Zuid-Holland, North Brabant, North Holland.
Top brand affinities include Jumbo (supermarket), WhatsApp, Rabobank, with strongest over-indexing on Jumbo (supermarket) (1.81× the country average).
Demographically, the Humour audience skews balanced with an average age of 43.3, and over-indexes on personality traits such as Extroversion, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Humour fan in Netherlands is balanced, around 43.3 years old, with strong Extroversion tendencies and a notable affinity for Jumbo (supermarket).
The key figures that characterise the Humour profile in Netherlands.
50.1% are female, 49.9% are male, average age 43.3.
| Metric | Value |
|---|---|
| Female | 50.1% |
| Male | 49.9% |
| Average age | 43.3 |
| Estimated audience size | 4,122,595 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 17% | |
| 30-39 | 17% | |
| 40-49 | 22% | |
| 50+ | 32% |
of the worldwide Humour audience comes from Netherlands.
| Country | Share |
|---|---|
| United States | 22.5% |
| Brazil | 6.4% |
| India | 4.5% |
Where the Humour audience in Netherlands is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | North Brabant | ~800K | 1.15× | |
| 02 | Gelderland | ~600K | 1.11× | |
| 03 | Limburg | ~300K | 1.10× | |
| 04 | Overijssel | ~300K | 1.07× | |
| 05 | Flevoland | ~100K | 1.05× | |
| 06 | Zuid-Holland | ~1M | 1.02× | |
| 07 | Friesland | ~200K | 1.02× | |
| 08 | Drenthe | ~100K | 0.97× | |
| 09 | North Holland | ~700K | 0.95× | |
| 10 | Groningen | ~100K | 0.92× | |
| 11 | Zeeland | ~80K | 0.88× | |
| 12 | Utrecht | ~300K | 0.85× |
The strongest cross-interests of the Humour audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Real property | Home & Garden | 2.07× | ||
| 02 | Viral video | Internet & Social Media | 1.93× | ||
| 03 | Marktplaats.nl | Shopping | 1.90× | ||
| 04 | Stand-up comedy | Movies & TV | 1.89× | ||
| 05 | Internet & Social Media | 1.86× | |||
| 06 | Jumbo (supermarket) | Shopping | 1.81× | ||
| 07 | Charity and causes | Business & Career | 1.75× | ||
| 08 | Wikipedia | Internet & Social Media | 1.75× | ||
| 09 | Cruises | Travel & Leisure | 1.75× | ||
| 10 | Rabobank | Business & Career | 1.73× | ||
| 11 | Hair products | Beauty & Wellness | 1.73× | ||
| 12 | Tattoos | Fashion & Accessoires | 1.72× | ||
| 13 | Italian cuisine | Food & Beverages | 1.65× | ||
| 14 | Canada | Travel & Leisure | 1.64× | ||
| 15 | dumpert.nl | Movies & TV | 1.63× | ||
| 16 | TUI | Travel & Leisure | 1.61× | ||
| 17 | Hornbach | Shopping | 1.59× | ||
| 18 | Autoweek | Cars & Mobility | 1.57× | ||
| 19 | Happiness | Health | 1.53× | ||
| 20 | Black Friday (shopping) | Shopping | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.51× | |
| Patriotism | CONSERVATISM | 1.32× | |
| Pet Ownership | JOY | 1.28× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.76× | |
| Quality Awareness | PREMIUM | 0.81× | |
| Luxury Orientation | PREMIUM | 0.84× |
Humour has an estimated audience of 4,122,595 people in Netherlands, concentrated in Zuid-Holland and North Brabant.
50.1% of Humour fans are female, 49.9% are male, with an average age of 43.3 years.
Humour fans show strongest brand affinity for Jumbo (supermarket) (1.81×), WhatsApp (1.86×), and Rabobank (1.73×) over the country average.
Humour fans in Netherlands are most concentrated in Zuid-Holland (reach ~1M), North Brabant (reach ~800K), and North Holland (reach ~700K). These three regions account for the largest share of the active audience.
Beyond Humour itself, the audience over-indexes on WhatsApp (1.86×), Rabobank (1.73×), Hornbach (1.59×), and Canada (1.64×) compared to the Netherlands average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for Humour. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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