Rascasse Audience Intelligence

Fiction books Audience in Netherlands

A data profile of the people who buy, follow and care about Fiction books in Netherlands — modelled from more than twelve digital signal sources. Fiction books has an estimated audience of 1,643,992 people in Netherlands.

The average Fiction books fan in Netherlands is 41.5 years old, more female, and lives primarily in Zuid-Holland.

The audience is concentrated in Zuid-Holland, North Holland, North Brabant.

Category: Literature · Type: Topic · Subtype: Literary genre

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-12.

Section 01

At a glance

The key figures that characterise the Fiction books profile in Netherlands.

Audience size
1.6M
in Netherlands
Gender
62.9%
37.1% male
Age
41.5
average years
Country rank
#731
Topic in Netherlands
Fig. 01

Search interest · 12-month trend

-25%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Fiction books fans

62.9% are female, 37.1% are male, average age 41.5.

Fig. 02

Gender split

62.9%
Female
37.1%
Male
Demographic split for Fiction books audience in Netherlands
MetricValue
Female62.9%
Male37.1%
Average age41.5
Estimated audience size1,643,992
Fig. 03

Age distribution

Ø 41.5
average years
Age distribution of the Fiction books audience in Netherlands
Age bracketShare%
16-1917%
20-2918%
30-3917%
40-4920%
50+28%
Fig. 04

Worldwide distribution

0.6%

of the worldwide Fiction books audience comes from Netherlands.

Worldwide audience distribution share by country for Fiction books
CountryShare
United States17.7%
China6.7%
Japan5.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Netherlands average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Fiction books audience in Netherlands is strongest.

Fig. 05

Top regions by affinity

Fiction books fans by region: top regions in Netherlands
#RegionReachAffinity×
01Flevoland~50K1.08×
02Drenthe~50K1.06×
03North Holland~300K1.05×
04Friesland~60K1.03×
05Groningen~60K1.00×
06Limburg~100K0.99×
07Overijssel~100K0.97×
08Zuid-Holland~400K0.95×
09Utrecht~100K0.95×
10Gelderland~200K0.93×
11North Brabant~200K0.92×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in Netherlands who actively search for Fiction books. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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