A data profile of the people who buy, follow and care about Humour in Finland — modelled from more than twelve digital signal sources. Humour has an estimated audience of 623,720 people in Finland.
Humour has an estimated audience of 623,720 people in Finland. 51.5% are female, 48.5% are male, average age 42.7. Top brand affinities: Google, Finnair, WhatsApp, Happiness, Valtteri Bottas.
Top brand affinities include Google, Finnair, WhatsApp, with strongest over-indexing on Google (1.79× the country average).
Demographically, the Humour audience skews balanced with an average age of 42.7, and over-indexes on personality traits such as Extroversion, Community Orientation.
The typical Humour fan in Finland is balanced, around 42.7 years old, with strong Extroversion tendencies and a notable affinity for Google.
The key figures that characterise the Humour profile in Finland.
51.5% are female, 48.5% are male, average age 42.7.
| Metric | Value |
|---|---|
| Female | 51.5% |
| Male | 48.5% |
| Average age | 42.7 |
| Estimated audience size | 623,720 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 17% | |
| 30-39 | 19% | |
| 40-49 | 22% | |
| 50+ | 29% |
of the worldwide Humour audience comes from Finland.
| Country | Share |
|---|---|
| United States | 22.5% |
| Brazil | 6.4% |
| India | 4.5% |
The strongest cross-interests of the Humour audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Viral video | Internet & Social Media | 3.16× | ||
| 02 | Science fiction movies | Movies & TV | 2.70× | ||
| 03 | Instant messaging | Internet & Social Media | 2.46× | ||
| 04 | Wikipedia | Internet & Social Media | 2.17× | ||
| 05 | Fiction books | Literature | 2.16× | ||
| 06 | Celebrity | Movies & TV | 2.15× | ||
| 07 | Valtteri Bottas | Sports | 2.02× | ||
| 08 | Online games | Games | 1.98× | ||
| 09 | Video games | Games | 1.88× | ||
| 10 | Internet & Social Media | 1.86× | |||
| 11 | Hair products | Beauty & Wellness | 1.85× | ||
| 12 | Meat | Food & Beverages | 1.84× | ||
| 13 | Twitch | Games | 1.83× | ||
| 14 | Dogs | Pets & Animals | 1.81× | ||
| 15 | Happiness | Health | 1.80× | ||
| 16 | Internet & Social Media | 1.79× | |||
| 17 | Current events | Arts & Culture | 1.66× | ||
| 18 | Finnair | Travel & Leisure | 1.61× | ||
| 19 | Mobile phones | Technology & Electronics | 1.56× | ||
| 20 | Kitchen | Home & Garden | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.53× | |
| Community Orientation | OPEN | 1.47× | |
| Early Adopter Mentality | POWER | 1.42× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 0.68× | |
| Quality Awareness | PREMIUM | 0.69× | |
| DIY Mentality | THRILL | 0.71× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Finland who actively search for Humour. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Finland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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