A data profile of the people who buy, follow and care about Humour in Denmark — modelled from more than twelve digital signal sources. Humour has an estimated audience of 1,185,364 people in Denmark.
Humour has an estimated audience of 1,185,364 people in Denmark. 49.1% are female, 50.9% are male, average age 43.6. Top brand affinities: Stand-up comedy, Tattoos, Hairstyle, Musical theatre, Science fiction movies.
Top brand affinities include Stand-up comedy, Tattoos, Hairstyle, with strongest over-indexing on Stand-up comedy (1.82× the country average).
Demographically, the Humour audience skews balanced with an average age of 43.6, and over-indexes on personality traits such as Extroversion, Spirituality.
The typical Humour fan in Denmark is balanced, around 43.6 years old, with strong Extroversion tendencies and a notable affinity for Stand-up comedy.
The key figures that characterise the Humour profile in Denmark.
49.1% are female, 50.9% are male, average age 43.6.
| Metric | Value |
|---|---|
| Female | 49.1% |
| Male | 50.9% |
| Average age | 43.6 |
| Estimated audience size | 1,185,364 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 16% | |
| 30-39 | 14% | |
| 40-49 | 21% | |
| 50+ | 34% |
of the worldwide Humour audience comes from Denmark.
| Country | Share |
|---|---|
| United States | 22.5% |
| Brazil | 6.4% |
| India | 4.5% |
The strongest cross-interests of the Humour audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Millie Bobby Brown | Movies & TV | 2.06× | ||
| 02 | Stand-up comedy | Movies & TV | 1.82× | ||
| 03 | Science fiction movies | Movies & TV | 1.75× | ||
| 04 | First-person shooter games | Games | 1.72× | ||
| 05 | Heat pump | Home & Garden | 1.64× | ||
| 06 | Canada | Travel & Leisure | 1.64× | ||
| 07 | Musical theatre | Movies & TV | 1.63× | ||
| 08 | Contemporary R&B | Music & Radio | 1.63× | ||
| 09 | Circus | Kids & Family | 1.61× | ||
| 10 | Hairstyle | Beauty & Wellness | 1.60× | ||
| 11 | Sausage | Food & Beverages | 1.59× | ||
| 12 | Musical film | Movies & TV | 1.58× | ||
| 13 | Charity and causes | Business & Career | 1.57× | ||
| 14 | Gambling | Games | 1.56× | ||
| 15 | Viral video | Internet & Social Media | 1.56× | ||
| 16 | High-definition television | Technology & Electronics | 1.54× | ||
| 17 | Video hosting service | Technology & Electronics | 1.54× | ||
| 18 | Tattoos | Fashion & Accessoires | 1.52× | ||
| 19 | Subscription business model | Shopping | 1.52× | ||
| 20 | FC Midtjylland | Sports | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.45× | |
| Spirituality | BALANCE | 1.23× | |
| Community Orientation | OPEN | 1.21× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.70× | |
| Sustainability | BALANCE | 0.77× | |
| Mindfulness | BALANCE | 0.81× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for Humour. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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