A data profile of the people who buy, follow and care about Humour in Belgium — modelled from more than twelve digital signal sources. Humour has an estimated audience of 3,499,725 people in Belgium.
The average Humour fan in Belgium is 43.3 years old, balanced, and lives primarily in Hainaut.
The audience is concentrated in Hainaut, Liege, Province of Namur.
Top brand affinities include Webcomic, Yahoo!, New Zealand, with strongest over-indexing on Webcomic (1.74× the country average).
Demographically, the Humour audience skews balanced with an average age of 43.3, and over-indexes on personality traits such as Patriotism, Extroversion.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 11 regions tracked by Rascasse.
The typical Humour fan in Belgium is balanced, around 43.3 years old, with strong Patriotism tendencies and a notable affinity for Webcomic.
The key figures that characterise the Humour profile in Belgium.
50.3% are female, 49.7% are male, average age 43.3.
| Metric | Value |
|---|---|
| Female | 50.3% |
| Male | 49.7% |
| Average age | 43.3 |
| Estimated audience size | 3,499,725 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 18% | |
| 30-39 | 16% | |
| 40-49 | 20% | |
| 50+ | 33% |
of the worldwide Humour audience comes from Belgium.
| Country | Share |
|---|---|
| United States | 22.5% |
| Brazil | 6.4% |
| India | 4.5% |
Where the Humour audience in Belgium is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Province of Namur | ~300K | 2.00× | |
| 02 | Hainaut | ~700K | 1.80× | |
| 03 | Liege | ~400K | 1.50× | |
| 04 | Walloon Brabant | ~100K | 1.24× | |
| 05 | Luxembourg | ~100K | 1.22× | |
| 06 | Brussels | ~300K | 1.04× | |
| 07 | Limburg | ~100K | 0.82× | |
| 08 | West Flanders | ~200K | 0.72× | |
| 09 | Flemish Brabant | ~200K | 0.67× | |
| 10 | East Flanders | ~200K | 0.66× | |
| 11 | Antwerp | ~200K | 0.55× |
The strongest cross-interests of the Humour audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Song Joong-ki | Movies & TV | 2.71× | ||
| 02 | IU (singer) | Music & Radio | 2.50× | ||
| 03 | Shinee | Music & Radio | 2.43× | ||
| 04 | Webtoon | Internet & Social Media | 2.27× | ||
| 05 | Red Velvet (band) | Music & Radio | 2.26× | ||
| 06 | Webcomic | Literature | 1.74× | ||
| 07 | Harman Kardon | Technology & Electronics | 1.74× | ||
| 08 | TVB | Movies & TV | 1.66× | ||
| 09 | Death Note | Literature | 1.64× | ||
| 10 | Yahoo! | Internet & Social Media | 1.59× | ||
| 11 | Pattaya | Travel & Leisure | 1.59× | ||
| 12 | Head & Shoulders | Beauty & Wellness | 1.57× | ||
| 13 | New Zealand | Travel & Leisure | 1.56× | ||
| 14 | Group buying | Shopping | 1.53× | ||
| 15 | Scuba diving | Travel & Leisure | 1.51× | ||
| 16 | Warner Bros. | Movies & TV | 1.51× | ||
| 17 | Turn-based strategy | Games | 1.51× | ||
| 18 | The Big Bang Theory | Movies & TV | 1.51× | ||
| 19 | Stoffel Vandoorne | Sports | 1.50× | ||
| 20 | James Corden | Movies & TV | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.30× | |
| Extroversion | THRILL | 1.25× | |
| Mindfulness | BALANCE | 1.20× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.87× | |
| Creativity | OPEN | 0.88× | |
| Luxury Orientation | PREMIUM | 0.88× |
Humour has an estimated audience of 3,499,725 people in Belgium, concentrated in Hainaut and Liege.
50.3% of Humour fans are female, 49.7% are male, with an average age of 43.3 years.
Humour fans show strongest brand affinity for Webcomic (1.74×), Yahoo! (1.59×), and New Zealand (1.56×) over the country average.
Humour fans in Belgium are most concentrated in Hainaut (reach ~700K), Liege (reach ~400K), and Province of Namur (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Humour itself, the audience over-indexes on Yahoo! (1.59×), New Zealand (1.56×), Webtoon (2.27×), and Pattaya (1.59×) compared to the Belgium average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for Humour. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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