A data profile of the people who buy, follow and care about Humour in Austria — modelled from more than twelve digital signal sources. Humour has an estimated audience of 1,570,729 people in Austria.
The average Humour fan in Austria is 40.5 years old, balanced, and lives primarily in Vienna.
The audience is concentrated in Vienna, Lower Austria, Styria.
Top brand affinities include Billa (supermarket), WhatsApp, Politics, with strongest over-indexing on Billa (supermarket) (1.57× the country average).
Demographically, the Humour audience skews balanced with an average age of 40.5, and over-indexes on personality traits such as Community Orientation, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 9 regions tracked by Rascasse.
The typical Humour fan in Austria is balanced, around 40.5 years old, with strong Community Orientation tendencies and a notable affinity for Billa (supermarket).
The key figures that characterise the Humour profile in Austria.
51.3% are female, 48.7% are male, average age 40.5.
| Metric | Value |
|---|---|
| Female | 51.3% |
| Male | 48.7% |
| Average age | 40.5 |
| Estimated audience size | 1,570,729 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 21% | |
| 30-39 | 20% | |
| 40-49 | 21% | |
| 50+ | 23% |
of the worldwide Humour audience comes from Austria.
| Country | Share |
|---|---|
| United States | 22.5% |
| Brazil | 6.4% |
| India | 4.5% |
Where the Humour audience in Austria is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Vienna | ~300K | 1.11× | |
| 02 | Styria | ~200K | 1.07× | |
| 03 | Lower Austria | ~200K | 1.01× | |
| 04 | Upper Austria | ~200K | 1.00× | |
| 05 | Salzburg | ~100K | 1.00× | |
| 06 | Vorarlberg | ~60K | 1.00× | |
| 07 | Burgenland | ~40K | 0.99× | |
| 08 | Carinthia (state) | ~80K | 0.97× | |
| 09 | Tyrol | ~100K | 0.94× |
The strongest cross-interests of the Humour audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Movie theater | Movies & TV | 2.85× | ||
| 02 | Stand-up comedy | Movies & TV | 2.65× | ||
| 03 | Viral video | Internet & Social Media | 2.20× | ||
| 04 | Weddings | Kids & Family | 2.13× | ||
| 05 | Science fiction movies | Movies & TV | 2.10× | ||
| 06 | Politics | Politics & Society | 1.99× | ||
| 07 | Cineplexx Cinemas | Movies & TV | 1.97× | ||
| 08 | Wikipedia | Internet & Social Media | 1.88× | ||
| 09 | Hobby | Home & Garden | 1.81× | ||
| 10 | Instant messaging | Internet & Social Media | 1.73× | ||
| 11 | Austrian Airlines | Travel & Leisure | 1.72× | ||
| 12 | Electronics | Technology & Electronics | 1.72× | ||
| 13 | Blues music | Music & Radio | 1.71× | ||
| 14 | Festival | Music & Radio | 1.71× | ||
| 15 | Hornbach | Shopping | 1.70× | ||
| 16 | Toys | Games | 1.69× | ||
| 17 | Internet & Social Media | 1.68× | |||
| 18 | Psychology | Business & Career | 1.63× | ||
| 19 | Kitchen | Home & Garden | 1.61× | ||
| 20 | Billa (supermarket) | Shopping | 1.57× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.43× | |
| Patriotism | CONSERVATISM | 1.36× | |
| Pet Ownership | JOY | 1.32× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.84× | |
| Sustainability | BALANCE | 0.85× | |
| Creativity | OPEN | 0.87× |
Humour has an estimated audience of 1,570,729 people in Austria, concentrated in Vienna and Lower Austria.
51.3% of Humour fans are female, 48.7% are male, with an average age of 40.5 years.
Humour fans show strongest brand affinity for Billa (supermarket) (1.57×), WhatsApp (1.68×), and Politics (1.99×) over the country average.
Humour fans in Austria are most concentrated in Vienna (reach ~300K), Lower Austria (reach ~200K), and Styria (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Humour itself, the audience over-indexes on WhatsApp (1.68×), Politics (1.99×), Austrian Airlines (1.72×), and Movie theater (2.85×) compared to the Austria average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Austria who actively search for Humour. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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