A data profile of the people who buy, follow and care about Humour in Ireland — modelled from more than twelve digital signal sources. Humour has an estimated audience of 1,186,317 people in Ireland.
Humour has an estimated audience of 1,186,317 people in Ireland. 52.7% are female, 47.3% are male, average age 40.4. Top brand affinities: Twitch, Bad Bunny, Malta, Edinburgh, Jimmy Carr.
Top brand affinities include Twitch, Bad Bunny, Malta, with strongest over-indexing on Twitch (1.79× the country average).
Demographically, the Humour audience skews balanced with an average age of 40.4, and over-indexes on personality traits such as Extroversion, Convenience Orientation.
The typical Humour fan in Ireland is balanced, around 40.4 years old, with strong Extroversion tendencies and a notable affinity for Twitch.
The key figures that characterise the Humour profile in Ireland.
52.7% are female, 47.3% are male, average age 40.4.
| Metric | Value |
|---|---|
| Female | 52.7% |
| Male | 47.3% |
| Average age | 40.4 |
| Estimated audience size | 1,186,317 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 17% | |
| 30-39 | 20% | |
| 40-49 | 23% | |
| 50+ | 22% |
of the worldwide Humour audience comes from Ireland.
| Country | Share |
|---|---|
| United States | 22.5% |
| Brazil | 6.4% |
| India | 4.5% |
The strongest cross-interests of the Humour audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Jimmy Carr | Movies & TV | 2.30× | ||
| 02 | Bad Bunny | Music & Radio | 2.15× | ||
| 03 | El Corte Inglés | Shopping | 2.12× | ||
| 04 | My Hero Academia | Literature | 1.97× | ||
| 05 | Malta | Travel & Leisure | 1.95× | ||
| 06 | Twitch | Games | 1.79× | ||
| 07 | Kendrick Lamar | Music & Radio | 1.73× | ||
| 08 | 50 Cent | Music & Radio | 1.72× | ||
| 09 | Ricky Gervais | Movies & TV | 1.67× | ||
| 10 | Ukulele | Music & Radio | 1.63× | ||
| 11 | NBA playoffs | Sports | 1.61× | ||
| 12 | Edinburgh | Travel & Leisure | 1.60× | ||
| 13 | Nintendo | Games | 1.59× | ||
| 14 | Tokyo | Travel & Leisure | 1.59× | ||
| 15 | Electronic sports | Sports | 1.52× | ||
| 16 | Improvisational theatre | Arts & Culture | 1.52× | ||
| 17 | Minecraft | Games | 1.52× | ||
| 18 | Chris Pratt | Movies & TV | 1.52× | ||
| 19 | Maine Coon | Pets & Animals | 1.51× | ||
| 20 | Car club | Cars & Mobility | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.13× | |
| Convenience Orientation | PREMIUM | 1.10× | |
| Social Media Usage | JOY | 1.07× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.79× | |
| Travelling | THRILL | 0.86× | |
| Price Sensitivity | PREMIUM | 0.87× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Ireland who actively search for Humour. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Ireland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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